Devina Ersad

Work History

Orang Tua Group

08.2023 - Current

Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
Enhanced brand recognition by developing and executing targeted marketing campaigns.
Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
Mentored junior team members, fostering professional growth and development within the department.
Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.

Orang Tua Group

04.2022 - 07.2023

Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
Conducted market research to identify consumer trends and preferences, driving product innovation.
Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company''s strategic priorities.
Assisted in the development of packaging design that effectively communicated product benefits while adhering to regulatory requirements.
Created impactful presentations for internal stakeholders, demonstrating the value of marketing efforts on overall business objectives.
Streamlined internal processes through effective communication between departments involved in product development and launch cycles.
Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
Researched market trends to identify customer needs and preferences for strategic planning.
Coordinated with design and media teams to develop high-quality creative assets.

Ciputra Golf, Club & Resto

11.2021 - 03.2022

Skilled at working independently and collaboratively in a team environment.
Worked well in a team setting, providing support and guidance.
Passionate about learning and committed to continual improvement.
Self-motivated, with a strong sense of personal responsibility.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Demonstrated respect, friendliness and willingness to help wherever needed.