Dhahniar Rakhmawati
Entrepreneur & Brand Director
Bandung,JB
Summary
Dynamic entrepreneur and strategic leader with over 10 years of experience in manufacturing, brand development, and digital commerce. Proven track record at Sofeeya Hijab in driving online sales growth through innovative marketing strategies and strong brand identity.
Previously worked at Samsung Electronics Indonesia in vendor development, gaining deep expertise in supply chain management, process optimization, and quality assurance. Later co-founded and managed multiple creative apparel ventures including CV Smart Clothing Indonesia and PT Satu Baju Indonesia, specializing in custom printing, textile production, and business system improvement.
Combines analytical thinking from an Industrial Engineering background with creative problem-solving and people-centered leadership. Adept at analyzing market trends, improving processes, and leading cross-functional teams to deliver measurable business results. Currently seeking to expand expertise through further study and professional development in Australia, with a focus on contributing to community-oriented and sustainable industries.
Overview
14
14
years of professional experience
Work History
Founder & Brand Director
Sofeeya Hijab
04.2023 - Current
- Founded a fashion brand specializing in printed hijabs, travel prayer mats, and related accessories.
- Established brand identity and developed product lines for fashion-forward hijabs and complementary items.
- Developed and implemented marketing strategies to enhance online presence, primarily through Shopee and TikTok Shop, with Shopee contributing the largest share of sales.
- Managed supply chain operations, ensuring timely delivery and consistent product quality.
- Oversaw financial planning, budgeting, and resource allocation for growth initiatives.
- Handled product design, quality control, and packaging to maintain premium standards across collections.
- Built and maintained strong relationships with printing partners and suppliers to ensure production efficiency.
- Analyzed market demand and consumer behavior to create new seasonal collections and expand product variety.
Production & Business Development Manager
PT Satu Baju Indonesia
01.2018 - Current
- Analyzed production processes to identify opportunities for improved efficiency, quality, and cost-effectiveness.
- Recruited, trained, and organized new production and design teams to support business growth and innovation.
- Supervised the production of custom-printed products including jersey printing, fabric printing, hijabs, mukenas, and prayer mats, ensuring consistency and timely delivery.
- Collaborated with clients to develop tailored product solutions aligned with their branding and design preferences.
- Conducted market analysis to identify emerging trends, new product opportunities, and potential brand development directions.
- Developed strategic partnerships to expand market reach and enhance brand visibility.
- Implemented targeted sales strategies, increasing customer engagement and retention rates.
- Led cross-functional teams to optimize product offerings based on client feedback and market demands.
- Introduced new product concepts derived from consumer insights, expanding the company’s portfolio and strengthening its position in the textile and printing market.
Co Founded
CV Smart Clothing Indonesia
01.2013 - 12.2017
- Co-founded and managed a home-based garment manufacturing business specializing in custom-made apparel such as T-shirts, shirts, jackets, and polo shirts.
- Oversaw end-to-end business operations including order management, production scheduling, quality control, packaging, and logistics.
- Managed customer communication, quotations, and work orders (SPK), ensuring timely delivery and high customer satisfaction.
- Handled digital marketing and SEO content creation, built and maintained the company website, and grew online visibility through fully organic strategies.
- Developed and implemented internal systems to streamline workflow, improve coordination, and enhance overall operational efficiency.
- Built long-term relationships with clients and expanded the customer base through consistent quality and responsive service.
Purchasing Development
Samsung Electronics Indonesia
09.2011 - 12.2012
- Responsible for sourcing and developing new vendors for assigned components to meet Samsung’s quality and cost standards.
- Sent detailed technical specifications to potential vendors and analyzed price quotations to ensure competitive costing.
- Coordinated closely with the R&D department for product testing and evaluation of vendor samples.
- Prepared comprehensive reports on cost, quality, and performance to be submitted to Samsung Headquarters in Korea for final vendor approval.
- Conducted on-site factory audits to ensure compliance with Samsung’s manufacturing and quality control requirements.
- Collaborated with cross-functional teams (R&D, Quality Assurance, and Production) to streamline the vendor qualification process.
- Successfully supported the onboarding of approved vendors into Samsung’s global procurement system, enabling smooth purchase order operations.
Education
No Degree - Fashion Design
Islamic Fashion Institute
Bandung, Indonesia05-2023
Bachelor of Science - Industrial Engineering
Institut Teknologi Sepuluh November
09-2011
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Strategic planning
- Business planning
- Process improvements
Timeline
Founder & Brand Director
Sofeeya Hijab
04.2023 - Current
Production & Business Development Manager
PT Satu Baju Indonesia
01.2018 - Current
Co Founded
CV Smart Clothing Indonesia
01.2013 - 12.2017
Purchasing Development
Samsung Electronics Indonesia
09.2011 - 12.2012
No Degree - Fashion Design
Islamic Fashion Institute
Bachelor of Science - Industrial Engineering
Institut Teknologi Sepuluh November