A Passionate Professional whom dedicated "time and focus" to serve the same industry, Building Products Industry. More than 18 Years Experience, with "business development" as the main passion. C-Level management since 2014.
Jakarta,JK
Summary
A passionate professional with more than 18 years experiences, has depth understanding and proven track record in sales, marketing, business development, channel & distribution management, profit & loss, operational management and people development Management position since 2014
Overview
22
22
years of professional experience
12
12
years of post-secondary education
2
2
Languages
Work History
Country Director
PT. Robertson Fastbuild Indonesia
10.2023 - Current
Company Overview: a multi national company on steel material products
End to end Profit & Loss managing company that have production facility in Indonesia
In charge of overall business performance (top line & bottom line)
Strategic & sustainability process excellent
Lead direct report : sales manager, business development manager, marketing department, finance manager, HR, factory manager, supply chain & HSE for Indonesia manufacturing facility
Successfully developing & implementing sales process excellent system by generating strong specification & project pipeline
Successfully lead & manage achieve :
ISO 9001:2015 - quality management system
ISO 14001: 2015 - environmental management system
ISO 45001:2015 - safety management system
Double the revenue with incremental profit margin
A multi national company on steel material products
Country Director
PT. Tremco CPG Indonesia
02.2020 - 06.2023
Company Overview: a world leader flooring & water proofing specialist and other chemical construction product
Profit & Loss
In charge of overall business performance (top line & bottom line)
Strategic & sustainability process excellent
Lead direct report : 2 sales manager, marketing department, finance & HR, supply chain for Indonesia office.
Successfully developing & implementing sales process excellent system by generating strong specification & project pipeline
Double the revenue in 3 years time with incremental profit margin from 25% to 37% per year
A world leader flooring & water proofing specialist and other chemical construction product
Country Manager
Armacell Asia Ltd
01.2017 - 02.2020
Company Overview: a world leader flexible insulation foam for HVAC & engineering solution industry
Profit & Loss
Business development
Demand generation
Distribution management
Look after Indonesian market and successfully developing good brand awareness as a top-of-mind HVAC insulation material, generating strong project pipeline by strong specification to the M&E consultant. Increase distribution footprint by add more distributor across Indonesia.
Double the revenue in 3 years' time with incremental profit margin from 27% to 42%. Pioneer for penetrating new market segment on oil & gas industry for high performance thermal insulation
A world leader flexible insulation foam for HVAC & engineering solution industry
Country Manager
Kingspan Insulation Pty Ltd
01.2014 - 01.2017
Company Overview: a world largest company on insulation industry
Profit & Loss
Business development
Demand generation
Distribution management
As a pioneer for developing & look after Indonesia market, starting the business from scratch by developing & executing go to the market strategy, developing team & channel management.
Successfully generating strong project pipeline by strong specification for building insulation to the architecture consultant. Increase distribution food print by add more distributor across Indonesia.
Double the revenue in first year & manage to triple the revenue in 3 years time.
A world largest company on insulation industry
General Manager Central Java & Yogyakarta
PT. NS Bluescope Lysaght Indonesia
01.2012 - 12.2014
Company Overview: A multinational company on light weight steel industry
Achieve Sales budget
Profit and loss responsibility
Sales & market development and reach customer satisfaction
Manufacturing process excellent
Lead & manage commercial team & factory in central java for generating revenue growth & perform & meet HSE requirement
Successfully generating strong project pipeline by strong specification for the respected market by market activation to the architecture consultant, project owner & contractor. Increase distribution food print by add more distributor to the respected market area.
Successfully bring revenue growth from US$ 380K to US$ 2,8 mio in 3 years time
A multinational company on light weight steel industry
Business Development Manager
PT. Bluescope Lysaght Indonesia
01.2011 - 12.2012
Company Overview: A multinational company on light weight steel industry
Designing & developing strategy to accelerate company profit and growth outside the regular strategy
Market development, starting from strategy, channel, sales people, marketing strategy and prepare all resources to execute it
Designing feasibility strategy to support investment for in market facility.
Successfully build new in market facility in Semarang - central java, Palembang - Sumatera.
A multinational company on light weight steel industry
Business Advisor Region 4, Transactional Sales Division
PT. Holcim Indonesia, Tbk
01.2011 - 12.2011
Company Overview: A multinational company on cement industry, a world leader on cement industry
Developing Solusi Rumah Franchisee and ensuring Holcim SOP implemented
Improve, motivated and advise Solusi rumah franchisee, supporting for growth
Profit and loss of Solusi Rumah Revenue
Audit and terminate Solusi rumah Partner
A multinational company on cement industry, a world leader on cement industry
Territory Sales Officer Region 2, Transactional Sales Division
PT. Holcim Indonesia, Tbk
01.2007 - 12.2011
Company Overview: A multinational company on cement industry, a world leader on cement industry
Achieve Sales budget, market share and market penetration
Manage distribution channel, push distributor & partner to increase sales volume, sales & market penetration and market share
Lead and manage sales team, Motivate and develop skills of the sales team for target achievement and continuous improvement.
Successfully growth the revenue from US$ 280 mio to US$ 330 mio
Successfully increase the market share from 25% to 42% for the respected area
As the youngest TSO in central java has been appointed as a project manager for people & development skill for TSO & salesman in region 2.
Achieve for CEO award 2010 for 100 contributor idea
A multinational company on cement industry, a world leader on cement industry
Product Sales & Marketing
PT. Gamatechno Indonesia
01.2005 - 12.2007
Company Overview: A national company on IT solution and infrastructure
Developing the sales and marketing strategy, product pricing, negotiation and presentation, market penetration strategy, marketing research and budgeting
Design and handle the distribution channel, feasibility study for the company product investment, partner and branch especially for business development
A national company on IT solution and infrastructure
Marketing Promotion Executive, Nutrisari Division
PT. Nutrifood Indonesia
01.2005 - 12.2005
Company Overview: A National fast moving consumer goods
Assisting Marketing development on promotion activity based on yearly brand plan
A National fast moving consumer goods
Salesman
CV. Tirta Budi Artha
01.2003 - 12.2004
Company Overview: A local telecommunication company
Direct selling and build new customer of telecommunication product
A local telecommunication company
Education
Master of Business Administration - Management
Gadjah Mada University
Yogyakarta, YO
01.2006 - 01.2010
Bachelor Degree - Industrial Engineering
Islamic University of Indonesia
01.1999 - 01.2004
Senior High School - undefined
SMUN I Magelang
01.1996 - 01.1999
Skills
Strategic Management
Sales & Marketing management
Leadership development
Business development, channel & distribution specialized
People Management Development
Leadership Management
Profit & Loss
Courses And Seminars
Sales management training, Melbourne, 05/14/14
Demand Generation Training, Thailand, 04/27/17
Demand Generation Training, Vietnam, 06/05/17
Leadership Training by Krauthammer, Singapore, 07/31/17
Leadership Training by Krauthammer, Singapore, 09/09/17
Professionals Sales Training by Achieve Global, Thailand, 09/19/17
Leadership Training by Krauthammer, Singapore, 11/01/17
Professional Sales Coaching by Miller Heiman, Singapore, 08/19/19
Leadership Management Training by PKMH, Malaysia, 12/06/22
Personal Information
Number of Children: 2
Date of Birth: 07/26/81
Gender: Male
Marital Status: Married
Religion: Moslem
Timeline
Country Director
PT. Robertson Fastbuild Indonesia
10.2023 - Current
Country Director
PT. Tremco CPG Indonesia
02.2020 - 06.2023
Country Manager
Armacell Asia Ltd
01.2017 - 02.2020
Country Manager
Kingspan Insulation Pty Ltd
01.2014 - 01.2017
General Manager Central Java & Yogyakarta
PT. NS Bluescope Lysaght Indonesia
01.2012 - 12.2014
Business Development Manager
PT. Bluescope Lysaght Indonesia
01.2011 - 12.2012
Business Advisor Region 4, Transactional Sales Division
PT. Holcim Indonesia, Tbk
01.2011 - 12.2011
Territory Sales Officer Region 2, Transactional Sales Division
LOGISTICS & PROJECT COORDINATOR at PT.BRUNEL SERVICE INDONESIA-PT FREEPORT INDONESIALOGISTICS & PROJECT COORDINATOR at PT.BRUNEL SERVICE INDONESIA-PT FREEPORT INDONESIA
Management Trainee Intern at PT. Advisors Alliance Group Indonesia (AAG Indonesia)Management Trainee Intern at PT. Advisors Alliance Group Indonesia (AAG Indonesia)