Dhenny Ananda
Lead Partnership
Jakarta
Summary
Experienced content & partnerships strategist with over 10 years in digital sports media. Skilled in campaign development, creator onboarding, and cross-functional leadership across Indonesia and international teams.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
Work History
Lead Partnership
Glance InMobi Indonesia
07.2022 - 06.2023
- Successfully created and managed over 12 live gaming tournaments, totaling more than 572 hours of live content. This includes proprietary IPs such as the Nostra Goddess League and the Glance Soccer Tournament.
- Developed and led sports campaign content strategy, collaborating with the Indonesia Basketball League (IBL), NBA, Jebreeet media, Indosport, and Badmintalk.
- Managed major brand campaigns (Royco, Pepsodent, Pop Mie Noodles & Ben Food Snacks) and negotiated four major streaming IPs for the Glance platform.
- Acquired and onboarded streamers, gamers, and content agencies to the Glance platform.
- Led cross-functional coordination (Ops, Legal, Finance, Partnerships) across Indonesia and India offices.
- Designed and executed incentives, engagement strategies, and benchmarking exercises to grow concurrent users and platform stickiness.
- Spearheaded expansion from gaming into sports verticals, managing partnerships with international and local sports publishers (e.g., Goal.com, Jebreeet media, Bola.com, Bola.net, and others).
- Reporting to the Director - Indonesia Market Development
- Associate – Live Operations (Jul 2022 – Jun 2023)
- Lead – Gaming & Sports Partnerships (Jul 2023 – Present)
Head Account Operation - Sports Content
Helo BaBe - Bytedance
11.2020 - 11.2021
- Acquired and managed top sports partners including Liga, PSSI, and multiple Liga 1 clubs.
- Developed traffic growth strategies and content plans for partner accounts.
- Oversaw content moderation and platform engagement.
- Produced original program #TurnUnium.
- Reported to the Content Operations Director.
Assistant Content Manager (Sports & Internal Group)
Vidio.com
02.2019 - 10.2020
- Led sports content strategy and managed key accounts across EMTEK Group platforms.
- Supervised major live sports broadcasts, including UEFA competitions, BWF, NBA, ATP/WTA, and Liga Indonesia.
- Acquired and managed partnerships with top sports entities (NBA, BeIN, One Championship, IBL, Arena FC, etc.).
- Produced original programs such as The Fishers, Vidio Talk, and CJ Covid-19.
- Maintained cross-platform relations with SCTV, Indosiar, O Channel, KLY, and Bukalapak.
- Drove traffic growth via strategic planning, content moderation, and platform partnerships.
- Reported directly to the Chief Content Operator.
Senior Content Operation Manager
UC Web Inc./Alibaba - Indonesia
02.2017 - 02.2019
- Led planning, moderation, and strategy for sports content operations.
- Analyzed performance data to optimize content engagement.
- Collaborated with account teams to identify and onboard creators.
- Supported creators and partners in improving content quality and audience reach.
- Reported to the Head of Content Operations.
Content Distribution & Digital Activation Coordinator
Vidio.com
08.2015 - 02.2017
- Led digital activation initiatives to boost platform traffic and engagement.
- Supervised livestreams and content distribution for major events (e.g., Olympic Games Rio 2016, Piala Presiden, Jakarta Fashion Week, Vidio Music Battle 2015 & 2016).
- Produced behind-the-scenes content for Vidio flagship events.
Social Media & Online Promotion
Universal Music Indonesia
05.2013 - 04.2014
- Managed social media assets and digital presence for UMI and its artists.
- Developed online marketing strategies and promotional plans for local talent.
- Engaged and grew fan bases for both local and international artists.
Education
Post Graduate Programme - Marketing Communication
London School of Public Relations
Jakarta, Indonesia 01.2010 - 01.2013
Bachelor - Advertising
London School of Public Relations
Jakarta, Indonesia 01.2006 - 01.2010
Bachelor - Mass Communication
University of North Sumatra
Medan, Indonesia 01.2004 - 01.2006
Skills
Sports Content Strategy
FREELANCE EXPERIENCE
- Dekrafft Weeding Photography as Social Media Consultant & Content Writer Apr. 2014 - Feb. 2016
- RVMIT(Hiphop Musician Duo) as Social Media Consultant Oct. 2014 - Jun. 2015
- Starlit – Akhirnya(Official Music Video) as Assistant Director Jun. 2014
- Dental Clinic Association, Indonesia as Website Consultant May 2014 - April 2015
- Raisa(Indonesia Female Pop Singer) as Social Media Consultant Jan. - Sep. 2014
Timeline
Lead Partnership
Glance InMobi Indonesia
07.2022 - 06.2023
Head Account Operation - Sports Content
Helo BaBe - Bytedance
11.2020 - 11.2021
Assistant Content Manager (Sports & Internal Group)
Vidio.com
02.2019 - 10.2020
Senior Content Operation Manager
UC Web Inc./Alibaba - Indonesia
02.2017 - 02.2019
Content Distribution & Digital Activation Coordinator
Vidio.com
08.2015 - 02.2017
Social Media & Online Promotion
Universal Music Indonesia
05.2013 - 04.2014
Post Graduate Programme - Marketing Communication
London School of Public Relations
01.2010 - 01.2013
Bachelor - Advertising
London School of Public Relations
01.2006 - 01.2010
Bachelor - Mass Communication
University of North Sumatra
01.2004 - 01.2006
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