DHINI W PRAYOGO
Top Management
South Tangerang,Indonesia
Summary
High enthusiast top executive, marketing leader and content thought with over than 20 yrs experience in the industry both in big organizations and start-up. Result oriented, accomplished and excellent in sales, marketing, product and content with many proven success. Exceptional, resourceful and collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Driven by a strong desire to be valuable, live very intentionally, striving to make the most of every opportunity provided me, value integrity and character above any other values.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
Work History
Country Manager Indonesia
PT Asiaplay Digital Entertainment (CATCHPLAY+)
07.2022 - Current
- Achieve revenue targets through proactive client engagement strategies that fostered long-term relationships with customers
- Develop strategy and action plans to establish strong and sustained relationship with OTT ecosystem both local and global stakeholder
- Establish relationship and identify new strategic alliances both for DTC and Partnership
- Drive commercial go-to-market strategy for local business to identify new business opportunities to encourage further commercial exponential success in Indonesia.
- Managed budgets, financial planning, and forecasting to optimize profitability for country operations
Senior Advisor
PT MNC Vision Networks Tbk
07.2020 - 12.2021
- Oversaw and advised board of directors and top management to drive and improve product development, content acquisition and programming, sales and marketing
- Recommended new initiatives on the above fields to address company's objective and manage its challenges
- Also identified opportunities for future business development and expansion.
Managing Director
PT MNC Vision Networks Tbk
11.2019 - 06.2020
- Successfully led 4 key business directorates under MNC PayTV & OTT holding company (Marketing, Product Management, Content Acquisition & Programming and Corporate Sales)
- Managed USD 80 mio content budget that includes multi-platforms media rights and exclusive world's best sports content rights
- Developed and executed actions plans for excellent cost efficiency and achieved highest ever content cost saving more than USD 30 Mio
- Maintained respective 90% commercial portfolio occupancy through corporate marketing programs
- Led synergy of product development, content, corporate sales and marketing communication across platforms (DTH, IPTV, OTT).
Digital Content & Integrated Sales Marketing Director
PT MNC Media Tbk
10.2018 - 10.2019
- Orchestrated multi media platform under MNC Group and crated initiatives to achieve optimum integrated marketing and advertising sales revenue
- Surfaced new revenue opportunities, enhancing pipeline to boost revenue from challenging platforms
- Over achieved sales target and launched new revenue streamline from integrated marketing program and non time consuming TV broadcast advertising.
Chief Marketing & Content Officer
PT MNC Sky Vision Tbk (INDOVISION)
09.2013 - 09.2018
- Developed and executed leading marketing, content, product and pricing strategy to achieve highest and sustained market leader position with more than 73% market share
- Managed more than 1500 corporate partners and over achieved annual sales revenue more USD 30mio
- Planned and strategized content portfolio both local and international, linear and on demand to maintained strong and leading position for platform
- Initiated and launched exclusive partnership between 2 companies of leading paytv platform and leading telco provider through converged product bundling of paytv and internet
- Established strong partnership with both local and international leading content partners
- Appointed as exclusive advertising sales representative in Indonesia by most of international partners such as Disney, Fox, Sony etc.
Board of Commissioner
PT MNC OTT Indonesia (Vision+)
12.2016 - 02.2018
- Recommended and supervised board of directors on marketing, product development, content strategy for the transformation of conventional paytv to digital platform and successful launched first MNC OTT platform Moviebay (now Vision+).
General Manager Marketing
PT MNC Sky Vision Tbk (INDOVISION)
05.2005 - 08.2013
- Managed annual marketing budget of USD 10 mio and executed market leading integrated marketing and communication plans including initiated customer loyalty programs
- Well-tracked spending for new marketing initiatives and measured ROI
- Created winning and breakthrough marketing strategy to support sales team achieving highest paytv subscription growth in Asia Pacific, from 50K subs to 600K subs within less than 4 years
- Achieved top of mind awareness on PayTV and rewarded many marketing and brand awards from several high level institutions.
Business Partner/Account Director
Creative Center Indonesia
03.2002 - 04.2005
- Managed account management team to capitalize on revenue opportunities and optimum profitability from existing and new clients
- Gained highest revenue for company on new business acquisition of blue-chip brands such as Citibank, Nestle, John Hopkins University, Ernst & Young etc.
Account Director
DDB Indonesia
02.2001 - 02.2002
- Led account management team, built strong relationship with Clients and developed strategic marketing & advertising campaign for Client's brands: Phillips Electronics, XL Telco, Johnson & Johnsons etc.
Account Director
JWT Indonesia
02.2000 - 01.2001
- Led account management team, built strong relationship with Clients and developed strategic marketing & advertising campaign for Client's brands: Unilever (Lux Beauty Soap, Sunclin Detergent, Lipton Tea etc).
Account Director
Leo Burnett Indonesia
01.1996 - 01.2000
- Led account management team, built strong relationship with Clients and developed strategic marketing & advertising campaign for Client's brands: Frisian Flag Milk, Kellog's, The Body Shop, Standard Chartered Bank, Danamon Bank, BNI Bank etc.
Education
Business Administration -
Sekolah Tinggi Ilmu Komunikasi Tarakanita
07.1991 - 06.1994
Skills
Strategic Planning & Problem Solving
undefinedInterests
Travelling, Cooking
Children
1
Personal Information
- Date of Birth: 10/15/73
- Marital Status: Married
Timeline
Country Manager Indonesia
PT Asiaplay Digital Entertainment (CATCHPLAY+)
07.2022 - Current
Senior Advisor
PT MNC Vision Networks Tbk
07.2020 - 12.2021
Managing Director
PT MNC Vision Networks Tbk
11.2019 - 06.2020
Digital Content & Integrated Sales Marketing Director
PT MNC Media Tbk
10.2018 - 10.2019
Board of Commissioner
PT MNC OTT Indonesia (Vision+)
12.2016 - 02.2018
Chief Marketing & Content Officer
PT MNC Sky Vision Tbk (INDOVISION)
09.2013 - 09.2018
General Manager Marketing
PT MNC Sky Vision Tbk (INDOVISION)
05.2005 - 08.2013
Business Partner/Account Director
Creative Center Indonesia
03.2002 - 04.2005
Account Director
DDB Indonesia
02.2001 - 02.2002
Account Director
JWT Indonesia
02.2000 - 01.2001
Account Director
Leo Burnett Indonesia
01.1996 - 01.2000
Business Administration -
Sekolah Tinggi Ilmu Komunikasi Tarakanita
07.1991 - 06.1994
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