DICKY ARDYANSAH

Corporate Communications Manager, I spearheaded comprehensive strategies in Internal Communication, Public Relations/External Communication, and oversaw Creative and Social Media initiatives, ensuring seamless integration and alignment with organizational goals.

• Led internal communication strategies for enhanced team cohesion, implemented effective channels, and spearheaded campaigns to boost employee engagement and company initiative awareness.
• Managed external communication and public relations, fostering positive brand image, cultivating media relationships, and coordinating impactful press events for consistent messaging.
• Led creative initiatives with centralized design for cohesive branding across group entities. Developed innovative content strategies for audience resonance and brand differentiation.
• Crafted and executed impactful social media strategies, managed accounts for consistent growth, and analyzed metrics for optimal campaign performance.
• Strengthened stakeholder relationships through regular updates on company performance and industry trends.

As the Marketing Manager, I directed and executed strategic marketing programs that not only elevated brand visibility but also established impactful partnerships with key stakeholders, including big corporations and government entities. My role encompassed comprehensive commercial reporting, data analysis, and active participation in tenders, navigating the intricacies of government-related initiatives and securing lucrative contracts. Additionally, I played a pivotal role in profit maximization initiatives, aligning business strategies with the needs of major stakeholders. This multifaceted approach contributed significantly to our substantial success and market leadership, emphasizing a holistic business development perspective.

• Orchestrated and implemented comprehensive marketing programs, encompassing both digital and traditional channels, to advance strategic business objectives. Executed data-driven strategies that harnessed market trends and consumer insights, fostering effective industry positioning and ensuring robust stakeholder engagement.
• Thrived in collaborative analysis of commercial data alongside stakeholders and partners, contributing to strategic decision-making. Presented key insights and actionable recommendations in monthly management reports, fostering informed decision processes and strengthening stakeholder and partnership connections.
• Led comprehensive competitor analysis initiatives, integrating competitive intelligence to inform strategic decision-making for Business Development. Applied findings to proactively adjust marketing strategies, ensuring a dynamic approach that contributed to the growth and expansion of business opportunities.
• Strategically engaged in tenders for Business Development, optimizing profit margins and securing lucrative new business opportunities. Implemented targeted strategies to effectively expand market share, contributing to the overall growth and success of the organization.

As Marketing Supervisor, I led initiatives in market analysis, forecasting, and addressing sales needs while meticulously overseeing target achievement control. I played a crucial role in developing and presenting sales program proposals, contributing significantly to operational efficiency and the team's overall success.

• Analyzed markets in Regional 4, covering diverse areas, to assess sales potential. Enhanced sales capabilities through targeted strategies.
• Prepared comprehensive reports for Sales and Marketing in Regional 4, providing strategic insights. Also, proactively addressed sales needs through semester-wise forecast analyses.
• Monitored and controlled company targets in Regional 4, implementing adjustments for goal attainment.
• Accountable for managing debt, discounts, and customer rewards in Regional 4, ensuring financial transactions were in line with company policies.
• Developed and proposed sales programs, trips, and training initiatives for enhanced performance, playing a key role in implementation to boost sales.