Dicky Deradjat Muis

Responsible to handle marketing division for services on certification of import products inspection. Lead and conduct our service for all Indonesian importers. Manage all International inspection activities. Successfully increased our service value to IDR 400 Billion revenue in 2020.

• Responsible to day to day running the business with particular emphasis on Marketing and Business Development.
• Identifying any government and private project on construction development of housing any type of building project
• Responsible for Profit and Loss Responsibility for the business.
• Analyze current marketing strategies and implementation changes. Overseeing all marketing activities across the full marketing mix

• A startup of new product focused on obtaining national retail distribution of a new product of set top box and high-speed connection wimax / 4G
• Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention. Conducted in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations.
• Created a strategy focused on high growth markets, competitive weakness and team experience.
• Setup B2B sales marketing for Corporate Sales, and sales target objective.
• Planned acquisitions, marketing, sales, finance, product development, supply chain.
• Developed and executed all national marketing strategies and activities, set long term strategic planning.
• Manage Rp. 30 Billion spend for Advertising, marketing activities, PR and customer relationship. Report directly to CEO on overall marketing and sales operations.
• Analyzed current marketing strategies and implementation changes. Overseeing all marketing activities across the full marketing mix.
• Launched corporate sales for data and phone services in 2011 which yield additional income of Rp. 5 billion / month, +250% YOY.
• Set and achieved strategic goals related to Social Media metrics, Television Advertising, DIGITAL MARKETINGs (SEO, SEM, PPC, Content Marketing, SMM, etc) and marketing campaign in initiatives.
• Managed and handled P/L for marketing and sales performance. Ensuring sustainable business growth to support for current existing business group.
• Project:
• 1. Set Top Box Project: Setup new business division for: Set Top Box : internet connection thru Aha connection with any TV : by targeting on penetration in electronic and mobile channel market.
• 2. Wimaxx roadshows campaign – July 2012 – Sept 2012
• 3. Developed B2B sales: Corporate and Education.
• 4. Wimmx Project – 4G connection sales and distribution
• 5. Build new sales infrastructure for telecommunication business in electronic market.
• 6. Set Top Box “Klik on” launching Project– March 22 Palembang
• 7. AHA dongle launching and marketing project June 2012

• Managed TV and Mobile Phone Products ‘USD 14 Million marketing and advertising budget, comprises 200+ total employees, and report directly to President Director.
• Performed as Marketing and Sales director to Samsung TV brands USD 120 Million annually sales, with full P&L oversight.
• Developed mid to long term strategic and annual basis plans. Overseeing all marketing activities across the full marketing mix to achieve market leader in Indonesia for Samsung TV and Mobile Phone “Galaxi”. TV Sales turnover rose from USD 75 Million in 2011 to USD 195 Million or +170% YOY.
• Developed creative marketing initiative and clear marketing strategy that encompasses all marketing segments including setting up ATL / BTL and media strategic planning.
• Built Brand Strategic and Vision including Digital marketing strategic initiatives and digital marketing implementation – SEO, SEM, SMM, online advertising placements, email marketing on product information and promotions, viral marketing, mobile marketing and etc.
• A Fortune 500 Firm and one of the largest Consumer Electronic Company in Indonesia with 400+ employee in Indonesia.
• Project:
• Launched Samsung Big Fair Exhibition, Pacific Mall Feb 2010
• Developed Samsung Road show exhibition March to June 2010
• Developed TV No.1 Project March 2010 – Integration programs; TV add, Billboard, print ads, on line and road show activities.
• Managed Retail Empowerment Project – April to Dec 2010 – Display Expansion for TV retail distributions.
• Managed 3D TV Launching April 2010
• Developed Retail Empowerment project – Feb 2010 – Mar 2011 – Channel Expansion
• Key Achievements:
• Achieved market leader for TV with 28% market share 2011 Nov.
• Gained Market leader in mobile phone by 37% market share 2011.
• Giant leaf TV sales turnover in 2010 by USD. 173 Million or +270% YOY

• Managed and created creative marketing initiative and a clear marketing strategy encompassed all marketing segments. Analyzed current marketing strategies and implementing changes. Managed Rp. 22 Billion of total advertising budget for Audio and Visual.
• Managed creative marketing initiatives and long-term strategic marketing plan that compasses all marketing segments including setting up ATL and BTL.
• Developed and managed digital marketing strategies and initiatives
• Build Brand Strategic and Vision including Digital marketing strategic initiative and setup communication strategic and Media Strategic planning.
• Managed and handled P/L for audio and visual product.
• SALES - Setup international business trading system for Camera products in corporation with Panasonic Singapore and Panasonic Japan. Managed branches directly for camera sales. Successfully increase Lumix market share to achieve as No. 4 with MS 10% Mar 2009
• A Fortune 500 Firm with +400 employee, USD 135 Million annual sales.
• Project:
• Launched VIERA brand communicative strategy – consumer education programs on plasma TV product. – July 2007 to Sept 2007.
• Launched Audio displays programed for traditional stores Aug-Dec 2007
• Created HT and BD “Try me” campaigned – all modern stores Aug 2007
• Developed Panasonic mobile phone displayed campaign road shows – July 2007 to Sept 2007
• Developed KWN – Kid Witness News program with topic on Plasma and LCD TV – Apr 2007 to Dec 2007.
• Launched Panasonic Big Ball Campaign 2006 – May to August 2006 Consumer Campaign – Meet and greet with Arsenal FC
• Launched Big Ball Sms Quiz – May to July 2006 joint with Tabloid Bola and Metro TV– 23 to 25 June 2006
• Created Panasonic Cruise Extravaganza program for all dealers – April to May 2006.
• Developed Top display for VIERA TV Display Campaign Sept to Dec 2005 – develop 50 top display VIERA in Indonesia
• Key Achievements:
• Achieved market leader in Plasma TV No. 1 by 37% Market Share 2006-2007
• Established “Lumix” brand as Brand choice Award from SWA magazines
• Successfully increased Lumix market share to achieve as No. 4 with MS 10% Mar 2009

• Managed and created creative marketing initiative and a clear marketing strategy encompassed all marketing segments. Analyzed current marketing strategies and implementing changes
• Managed Rp 15 Billion of total annual advertising budget.
• Created special route distribution for Panasonic High End Product which led to increase sales by 400% on 2005. From IDR 36 Billion annually in 2004 to IDR 144 Billion in 2005
• Built Brand Strategic and Vision including setup communication strategic, Media Strategic planning, and digital marketing initiatives such Websites strategy; worked closely with other websites (Facebook, Linked in, Yahoo, Google, Detik.com etc), SEO, SEM, SMM, online advertising placements, email marketing on product information and promotions, viral marketing, mobile marketing and etc.
• Key Achievements:
• Successfully increased Panasonic PlasmaTV market share from 15% to 25% in 2003 to 2005

• Product management – Mitsubishi Kuda
• Brand strategic and vision
• Developed above the line communication strategy for Mitsubishi passenger cars.
• Developed Digital marketing Strategy and vision for Mitsubishi Passenger cars - Setup the first e commerce website for Mitsubishi used cars – aiwon.com and managed ktb.co.id.
• Developed and managed innovative and strategic marketing programs for the dealers on special offer and
• Programs.
• Analyzed and maintained the business toward automotive market trends.
• Project:
• 1. Developed AIWON.COM – the first online shopping for Mitsubishi cars sells and online supply chain management integrated with Mitsubishi dealers. Jan 2001
• 2. Mitsubishi KUDA limited edition projects – April 2001
• 3. Website development – sales and marketing passenger cars
• Key Achievements:
• Established Mitsubishi as the pioneer in e commerce Automotive business in Indonesia.
• Increased brand value for Mitsubishi automotive in Indonesia
• Establish digital marketing programs for Mitsubishi

• Responsible to manage and conduct BASIS Project on sales and marketing system implementation. Part of the BASIS Implementation team, a marketing team for enhancement and restructuring marketing program, to implement on line computerizes system in CCAI. Involved directly with sales activities at sales operations to analyzed and create effective sales and marketing management systems for FMCG.