Dicky Zulkarnain

• Led the development and execution of Brand PR programs supporting brand-building initiatives, increasing brand visibility by 60% in almost three years and driving customer engagement across multiple channels, such as socials and blog contents.

• Developed and implemented effective marketing collateral, such as blogs (www.easycash.id/blog), white papers, and social media contents (@fintopia.id). Launched the official company blog and created over 500 original content pieces within three years, strengthening the brand’s digital presence.

• Built relationships with key media contacts and successfully pitched brand and corporate stories through their outlets, enhancing brand reputation.

• Organized internal activities in the company, such as sports, fun night, or year-end party.

• Organized external events in coordination with universities or small & medium enterprise on financial literacy topics. Successfully delivered 9–12 collaborative initiatives within six months, partnering with universities, radio stations, and print media.

• Planned and executed regional and monthly in-app campaigns, increasing Daily Active Users (DAU) by 39% and improving user retention by 25% within 6 months.

• Developed copy for all brand communication channels—including EDMs, telesales scripts, in-app banners, social media, and content articles—contributing to a 23% uplift in engagement and conversion rates

• Managed partnerships and ongoing communication with 5 vendors, ensuring timely delivery and effective execution of campaigns and initiatives.

• Built and maintained partnerships with 48+ print media companies across Indonesia, strengthening content distribution and media collaboration

• Consolidated and curated 75+ content pieces per month from print media partners, ensuring quality, relevance, and brand alignment.

• Led and oversaw the digital content development process with the Research and Development team.

• Reported content division performance, KPIs, and strategic insights directly to the CEO on a weekly/monthly basis, supporting data-driven decision-making.

• Developed localized copywriting for Apple Music Indonesia to support marketing campaigns and user engagement.

• Client: Apple Music Indonesia

• Developed content ideas and strategies for monthly editorial planning.

• Reviewed, edited, and provided feedback on writers’ content to ensure quality, accuracy, and brand alignment.

• Wrote SEO-optimized articles to improve search visibility and organic traffic.

• Produced and edited content aligned with clients’ marketing strategies and campaign objectives.

• Client: Japan Tobacco International, Blibli,com, Ponds, UrbanIcon,
Samsung, and Smartfren.

• Developed and executed PR strategies, campaigns, and initiatives to strengthen public perception and brand reputation.

• Produced press releases, media kits, and digital content for company social media channels and website.

• Managed PR and marketing communication budgets to ensure efficient and effective campaign execution.

• Served as the primary point of contact for media and public inquiries, delivering timely and accurate information.

• Built and maintained strong working relationships with clients, media partners, and key stakeholders.

• Developed and implemented marketing strategies aligned with overall company objectives and growth targets.

• Identified and evaluated potential strategic partnerships to support marketing initiatives and brand expansion.

• Supervised content production for print and online publications

• Oversaw the magazine’s visual direction

• Wrote and edited fashion, feature, and lifestyle articles

*Started as an Editor then got promoted as an Associate Managing Editor

• Wrote and edited articles on lifestyle and fashion topics

• Developed concepts and directed photoshoots