Didit Setiadi

Key Responsibilities:

• Define Product Strategy & Vision:
  Defining the overall product vision, strategy, and roadmap, to aligns with the organization overarching goals.
• Product Development:
  Overseeing the entire product development lifecycle, from ideation to launch, ensuring products meet users needs and business objectives.
• Team Leadership:
  Managing and mentoring the product team total of four Group Product and 10 Product Manager, fostering a collaborative, high-performing team culture, Ways of Working.
• Market Analysis:
  Conducting market research & analysis, and user research to identify opportunities and inform product decisions.
• Cross-functional Collaboration:
  Working closely with High Level Stakeholders (C-Level), Cross Government Body, Research, Policy & Legal, Cross-Function Product, Enginer, Enggagement Team, Operation, Finance and other teams to ensure alignment Product Visiton and strategy in achieving the best impact.
• Product Launch:
  Leading product launches, developing go-to-market strategies, and monitoring product performance.
• Performance Monitoring:
  Tracking OKRs to assess product performance and identify areas for improvement.
• Budget Management:
  Managing product budgets and resource allocation.
• Stakeholder Communication:
  Communicating product strategy, vision, and progress to senior management and other stakeholders.
• Innovation:
  Driving innovation by staying current with industry trends and incorporating new ideas into the product roadmap.

ADRENA is a software house and consultancy whose main mission is to capture clients' problems and provide technology solutions.

As a CEO, I'm responsible for the sustainability and development of the organization. Set up a vision for the company and convert it into actionable milestones and targets.

As a co-founder of a start-up, I'm taking on multiple roles, including leading the projects for both internal and client projects, and providing my expertise and experience in product management and business acumen to the team.

As a passionate product designer, I am not just developing products for clients but also initiating Adrena's internal products, such as the Personal Shopper Social Commerce App (HelloBly), the Beauty Artisan marketplace (BeautyBell), and upcoming products for community group buying.

• As a Co-founder i'm taking role of Product and UX designer.
• I initiated the product development with stages, from market research, UX design, prototype, usability test until releasing to market.
• My job is continuously maintain product roadmap and release more features that suit to user need as well as enhance the UX to achieve certain business metric.

Leading three product teams consist of Product Managers, UI/UX Designers, and Developers for three different business goals: Growth, Paid Features, and Programmatic Ads.

Reporting directly to the local CEO and the Regional Head of Product.

My responsibility is to define and maintain all product visions and roadmaps aligned with local and regional initiatives, while ensuring that local business metrics are meet.

My typical day is to sync information with the regional team, collaborate, and discuss with the local marketing team, commercial team, operations team, product team, and technology team.

My responsibility is to refine the product roadmap and strategy, ensuring the delivery of on-time products to users in order to achieve goals, which are growth. The goals are changing for a period of time. Prior Growth is responsible for Mobile Optimization; the OKR was mobile user growth.

Typical day at OLX

• Refine the product roadmap and strategy, convert it into a development plan, and manage the backlog. Brainstorm with the UX team to design the best user journey, usability test, and A/B testing.
• Discuss with all related teams on performance optimizations to achieve growth.
• Working with BI and analytics to identify and validate user problems, proceeding with an A/B testing plan and executions.
• Working together with the Marketing team and the CLM team for campaigns, NPS survey.

The UI/UX Designer is concerned with how the product feels, and is also particular about how the product is laid out.

I explore many different approaches to solve a specific user problem, to ensure that the product logically flows from one step to the next.

I am also in charge of designing each screen or page with which a user interacts, and ensuring that the UI visually communicates the path that is laid out. My typical day at OLX involves collecting ideas with the product team and other departments, such as Marketing and CLM, to have the best understanding of the requirements.

Typical day at OLX

Conduct usability tests with the product team, brainstorming sessions, gathering requirements, and translating them into a user journey map, wireframing, and high-fidelity mockups.
Ensure all team members provide designs and materials to align with requirements.

Typical day at TOKOBAGUS

Key Responsibility:

• Collecting ideas, brainstorming,
• Usability Test.
• Gathering requirements.
• A/B testing, prototyping.
• Collaborating with the product team, marketing, creative, and CLM.