Dina Riana
CX/UX
Jakarta
Summary
A former qualitative researcher with more than 10 years of experience and exposure in various industries, including Banking and FMCG. Moved to client side with an aspiration to do more impactful works. Known for a collaborative approach with stakeholders, a keen eye for details, and a balance of professionalism and personal warmth.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
CX/UX Researcher
SeaBank Indonesia
12.2023 - Current
- Conduct user research and usability testing to identify pain points
- Translate user insights into actionable design improvement (mock-up) or revised UX copy
- Develop and maintain UX copy-writing guidelines to ensure consistency, clarity, and alignment within the app
- Monitor user reviews on GooglePlay and iOS App Store weekly as well as CSAT on quarter basis to identify trends and pain points
- Collaborate cross-functionally with PM and other stakeholders to improve user-experience
Sr. UX Researcher
Bank Neo Commerce
04.2022 - 12.2023
- Work in squad-based (agile methodology) and responsible to managed workload for other UX team members in different squads
- Introduced UX research to local team and able to increased numbers of project request from local team
- Liaise research project with stakeholder
- Propose effective and efficient research methodology based on stakeholder needs
- Deliver actionable insights via research report and present insights
CX Specialist
Bank OCBC NISP
04.2021 - 04.2022
- Worked in squad-based, mainly responsible for Work Place Banking and Wealth products
- Liaise research project with stakeholder
- Propose effective and efficient research methodology based on stakeholder needs
- Deliver actionable insights via research report and present insights
Product Manager
Bank OCBC NISP
10.2018 - 03.2021
- Handled Sales-Tool Kit and RM Mobile product
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements
- Coordinated project planning and execution with team members and team leads
- Collaborated with Network team and RM to launch product
Head of Consumers Insights
PT Amerta Indah Otsuka (Pocari Sweat)
03.2017 - 10.2018
- Report to Marketing Director and President Director
- Introduced Consumer Insights division to other division
- Collaborated with brand communication team to gather data from field
- Handled all Otsuka brands (Pocari Sweat, Soyjoy, and Ion Water)
- Provide actionable insights for Digital, ATL, and BTL team
Qualitative Assistant Research Manager
GfK
04.2015 - 08.2016
- Report to Qualitative Research Director
- Managed team workload
- Collaborated with clients and internal team, responsible to deliver end-to-end research (proposal making, project management, budget control, data gathering, report making, and presentation)
Qualitative Senior Researcher
Kadence
04.2014 - 03.2015
- Responsible for end-to-end research project
- Handled two biggest clientele (Tempo Scan and Sari Husada)
Qualitative Research Executive
Nielsen
10.2011 - 03.2014
- Handled mostly project management, interview or group moderation, and report making (up to first draft and content analysis)
Qualitative Research Executive
Acorn
04.2010 - 03.2011
- Started moderating for In-Depth interview and Focus Group Discussion (under supervision)
Education
Bachelor Degree - Psychology
Universitas Indonesia
08.2004 - 6 2008
Skills
Qualitative Research
Usability testing
User Research
Data analysis
Project Management
Cross-functional collaboration
Customer feedback
Presentation
Certification
Microcopy & UX Writing (Udemy)
Timeline
Microcopy & UX Writing (Udemy)
10-2024
CX/UX Researcher
SeaBank Indonesia
12.2023 - Current
UI/UX Research & Design (Binary Academy)
12-2022
Sr. UX Researcher
Bank Neo Commerce
04.2022 - 12.2023
CX Specialist
Bank OCBC NISP
04.2021 - 04.2022
Design Thinking (Labtek Indie)
01-2019
Product Manager
Bank OCBC NISP
10.2018 - 03.2021
Head of Consumers Insights
PT Amerta Indah Otsuka (Pocari Sweat)
03.2017 - 10.2018
Qualitative Assistant Research Manager
GfK
04.2015 - 08.2016
Qualitative Senior Researcher
Kadence
04.2014 - 03.2015
Qualitative Research Executive
Nielsen
10.2011 - 03.2014
Qualitative Research Executive
Acorn
04.2010 - 03.2011
Bachelor Degree - Psychology
Universitas Indonesia
08.2004 - 6 2008