DINUR YUWIDIANTO
Sales & Marketing Professional
Jakarta
Summary
I am a Sales & Marketing Professional with Extensive Experience in Food Manufacturing Edibles Oil & Fat, Retail Trading and FMCG Tobacco Industry, starting my career from 2013. I have Extensive experience as a Leader of Sales & Marketing Team with leading sub ordinates 130 ++ from Representative - Management Level. I am Fast Learner, Adaptive And Leader with a style Leading by Example.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Industrial Sales Manager
PT Sinar Meadow International Indonesiat
09.2021 - Current
- Handling National B2B Food Manufacturing Industry except Central & East Java (Biscuit, Bakery, Chocolate, Fast Food, Premix, Seasoning and Etc)
- Conduct Business Reviews with Key Customers to achieve effective trading and align with Market Demand
- Managed accounts to retain existing relationships and grow share of business.
- Collaboration with related cross function (R&D, Quality, Supply Chain, Manufacturing, Finance and Etc) to align company goals
- Analyze Market Activities by Pricing, Promotion, Product to create an effective product penetration plan in the market
- Maintained a deep understanding of industry trends, competitor activities, and customer needs to adjust sales strategies accordingly.
Channel Development Manager
PT Warung Pintar Distribusi
03.2021 - 08.2021
- Focus to make a Business Sustainability (GMV's, Gross Profit, EffectiveCall) on B2B Warung Pintar in Greater Jakarta area (West Jakarta, South Jakarta, Tangerang City, South Tangerang, & Tangerang Kabupaten)
- Focus to penetration 70++SKU's FMCG & Tobacco Product in General Trade Channel such as Wholesaler until Trader customers
- Lead 10 Head count on 2 Channel Development Supervisor, 7 Channel Development Representative and 1 Admin Sales
- Identification market by Demand and Pricing for support Commercial team to make a proper assortment product
- Build a strong relationship with key customer on B2B Channel
- Optimized channel performance by conducting regular reviews and implementing improvements based on data analysis.
- Created comprehensive performance dashboards to track KPIs, enabling data-driven decision-making processes for continuous improvement efforts.
Area Sales Manager
PT Lotte Shopping Indonesia (Lotte Grosir)
09.2019 - 02.2021
- Lead the implementation new business strategy Lotte Grosir through direct selling to the field for market penetration and customer developing with the segmentation customer target General Trade (Retail & Horeca) and Modern Trade Local (Koperasi & Mini Market Independent)
- Handling 8 store Lotte Grosir in Jabodetabek area
- Lead 8 Warehouse Manager, 8 Territory Sales Supervisor, 72 Sales Representative and Admin Sales support
- Focus to make sustainability business Lotte Grosir through Growth Sales Volume & Gross Profit by Store and Decrease the loss management (Shringkage)
- Manage 11.000++ customer GT & MT in Jabodetabek area and 7.200++ in Tegal Central Java
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Area Sales Manager
PT Bentoel Group A Member of BAT
07.2018 - 08.2019
- Manage Branch Operation such as a Sales Activity, Field Marketing Activity, Finance Activity, Warehouse activity, Man Power Planning and People Development
- Lead 11 Territory Sales Supervisor, 1 Admin Sales Supervisor, 1 Warehouse Supervisor, 93 Sales Representative, sss Admin Reperesentative and 2 Warehouse Representative
- Lead the implementation trade marketing promotion activity with optimum use of resources and material in order to achieve highest in store visibility and sales performance for the key strategic brands
- Maintain a cordial working relationship with the related functional (Supply chain, Brand Marketing, HRBP, Finance, IT Support and etc)
- Ensure the availability stock with focus on effective supply and demand planning align with the market demand
- Monitoring performance by functional achieve with KPI's target (Territory Development, Effective Call, Sales Volume, Excellence execution visibility activity)
Key Account Supervisor
PT Bentoel Group A Member of BAT
06.2017 - 06.2018
- Handling key account customer such as SAT Group, Indomarco Group, Indogrosir, Hero Group, Matahari Group, Lotte Group, Lion Superindo, Ranch&Farmers Market and Independent Modern Store local
- Lead 3 sales representative MT Channel, 1 Sales representative Special outlet Channel and 4 Assistant sales representative
- Lead the implementation of trade activity on MT Channel (Trading term, Rafaction, Rebate and Visibility activation)
- Focus to increasing the sales volume and decreasing rebate through monitoring delivery order activity match with sales recommendation based on demand on market
- Ensure the Trade activation program in Hotel, Restaurant, Café and Entertainment Outlet channel such as Consumer Trial and Visibility Activation running according to the Standard of Procedure
- Territory development through improvement the customer existing by productivity and register new outlet operations in HORECA channel
- Monitoring cost operational, term of payment transaction and Sales forecast
Retail Sales Supervisor
PT Bentoel Group A Member of BAT
01.2017 - 05.2017
- Handling GT Channel (Traditional outlet) 6.800 customer registered
- Lead 12 Sales Representative
- Territory development (Increase new outlet operation, Increase Numeric Distribution and Weighted Distribution)
- Monitoring productivity manpower by Effective call, Drop size volume sales, and excellence
- Improvement cycle call plan for efficiency operational
- Coaching and Mentoring sub ordinates to hit the outstanding achievement by territory
Marketing Trade & Consumer Activation Supervisor
PT Surya Madistrindo subsidiary of PT Gudang Garam Tbk
03.2015 - 12.2016
- Lead the implementation ATL & BTL Activities through Consumer activation, Trade activation and Visibility activation in GT & MT Channel in Jakarta area
- Handling brand activation such as a Small, Medium and Big Event in Jakarta area (exp handling Djakarta Warehouse Project on 2015, Shivering Ground 2015 -2016, We The Fest 2016 and Etc)
- Focus visibility activation in HORECA & LAMP Outlet
- Maintance the material unit investment in HORECA Channel
- Forecast budgeting of Trade activity on GT & MT Channel by Quarterly and Yearly
- Monitoring progress consumer engagement and trade activity by channel
- Propose budgeting for material investment production
- Monitoring consumer trial activity by Brand Ambassador
Sales & Marketing Management Trainee Batch-4
PT Surya Madistrindo subsidiary of PT Gudang Garam Tbk
12.2013 - 03.2015
- On the job training sales & marketing functional starting position as a Sales Representative Retail, Modern trade, HORECA, SUB Agen and Marketing trade representative in Greater Jakarta, Purwakarta and Lampung area
Education
BCL - Civil Law
University Pancasila
Jakarta, Indonesia 08.2009 - 10.2013
Skills
- Strong Leadership
- Adaptive & Fast Learner
- Analytical Thinking
- Critical Thinkng
- Trade Marketing & Distribution GT & MT Channel
- Sales Management
- Key Account Management
- B2B & B2C Management
- Food Manufacturing Industry
- Tobacco Industry
- FMCG Industry
Accomplishments
- PT Sinar Meadow International Indonesia, 2023, #1 'The Best Sales Performance' National scope by HIT KPI's budget is outstanding (Volume, Gross Margin & Customer Transaction) FY 2023
- PT Sinar Meadow International Indonesia, 2022, 'Runner Up Sales Performance 2022' National scale with the biggest achievement by KPI's Growth the Sales Volume 50% VS 2021, Growth the Customer Active Transaction 26%, and Growth the Sales Margin 40%
- PT Sinar Meadow International Indonesia, 2021, #1 'The Most Rising Star of New Sales' outstanding achievement by KPI's Growth the Sales Volume 53% and Growth the Customer Active Transaction 17.5%
- PT Warung Pintar Distribusi, 2021, Sales value growth 8%, Gross profit in value growth 31% from Q2 vs Q1 and The winner of national contender league on Q2
- PT Lotte Shopping Indonesia - Lotte Grosir, 2019, Successful to achieve Sales Value in new branch Lotte Grosir at Tegal Central Java area 2.2 BIO / Month with outstanding achievement to budget 1.8 BIO / Month
- PT Lotte Shopping Indonesia - Lotte Grosir, 2020, Growth Sales Value in 8 Branch at Jabodetabek area 29%, gross profit 11% and Declining loss management (shrinkage) 4%/store
- PT Bentoel Group A Member of British American Tobacco, 2017, Outstanding achievement employee National scope
- PT Bentoel Group A Member of British American Tobacco, 2017, Growth 21% ND, 19% WD Dunhill and Lucky strike product
- PT Bentoel Group A Member of British American Tobacco, 2018, Outstanding achievement employee National scope
- PT Bentoel Group A Member of British American Tobacco, 2018, Position promotion to be Management Level
- PT Bentoel Group A Member of British American Tobacco, 2018, HALF 2 Growth sales volume 29%, share of market Dunhill 0.9% and WD of Lucky Strike Product 31%
- PT Surya Madistrindo Subs of PT Gudang Garam Tbk, 2014, Successful expansion Availability and Visibility in Kepulauan Seribu Jakarta area
Personal Information
Age: 33
Certification
THE MOST RISING STAR OF NEW SALES
Timeline
RUNNER UP SALES PERFORMANCE 2024
01-2025
THE BEST SALES PERFORMANCE 2023
01-2024
RUNNER UP SALES PERFORMANCE 2022
01-2023
THE MOST RISING STAR OF NEW SALES
01-2022
Industrial Sales Manager
PT Sinar Meadow International Indonesiat
09.2021 - Current
Channel Development Manager
PT Warung Pintar Distribusi
03.2021 - 08.2021
Area Sales Manager
PT Lotte Shopping Indonesia (Lotte Grosir)
09.2019 - 02.2021
Area Sales Manager
PT Bentoel Group A Member of BAT
07.2018 - 08.2019
Key Account Supervisor
PT Bentoel Group A Member of BAT
06.2017 - 06.2018
Retail Sales Supervisor
PT Bentoel Group A Member of BAT
01.2017 - 05.2017
Marketing Trade & Consumer Activation Supervisor
PT Surya Madistrindo subsidiary of PT Gudang Garam Tbk
03.2015 - 12.2016
Sales & Marketing Management Trainee Batch-4
PT Surya Madistrindo subsidiary of PT Gudang Garam Tbk
12.2013 - 03.2015
BCL - Civil Law
University Pancasila
08.2009 - 10.2013
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