Dita Pratiwi
Senior Business Development Manager
Jakarta
Summary
Experienced pharmaceutical industry professional with a strong background in business development and a passion for driving digital transformation. Proven expertise in strategic business planning and go-to market strategy, project management, negotiation, marketing excellence & customer engagement, and talent development. Demonstrated ability to deliver innovative solutions and achieve measurable results. A dedicated consulting professional with a Master of Business Administration (MBA) focused on business leadership from Institut Teknologi Bandung (ITB).
Overview
17
17
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Senior Business Development Manager
PT. Kalbe Farma Tbk
Jakarta, Jakarta
08.2023 - Current
- Developing new business model and partnership for Pharma and Vaccines business unit
- Establishing strategic partnership with local, regional, and global healthcare companies
- Managing launch excellence for new product (< 3 years)
- Develop and maintain a comprehensive performance dashboard for monthly reporting, leveraging data-driven insights to track key metrics and provide actionable insights
- Conduct performance evaluations using the PDCA (Plan-Do-Check-Act) methodology to identify areas for improvement, implement corrective actions, and ensure alignment with strategic goals
Training & Development Manager
PT. Kalventis Sinergi Farma
Jakarta, Jakarta
12.2022 - 06.2023
- Company Overview: Previously Sanofi Indonesia (PT. Aventis Farma)
- Organizational capability building and people development
- Integration of new company culture
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Marketing and Sales team capability mapping and building, including fill up the gap plan for under performers
- Achieved greater efficiency in the delivery of training programs by leveraging technology and digital tools for content creation, learning management, and reporting.
- Expanded internal talent pipeline by guiding high-potential employees through structured leadership development programs.
- Project & Achievement: Leading local transition to new company (JAYA Project)
Marketing & Training Excellence Manager
Sanofi Indonesia
Jakarta, Jakarta
12.2021 - 11.2022
- Marketing and Sales team capability mapping and building, including fill up the gap plan for under performers
- Providing guidance for excellence Brand Planning and execution of Brand Plan to Marketing team
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Expanded internal talent pipeline by guiding high-potential employees through structured leadership development programs.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Project & Achievement: iLEAD-X: An apprentice program for internal employees for leadership advancement
- Marketer of the Year Award: Marketing performance recognition
Digital & Multichannel Engagement Manager
Sanofi Indonesia
Jakarta, Jakarta
07.2019 - 11.2021
- Build digital capabilities and drive transformation of business model into digital era, including building Multi Channel Engagement strategy with Business Unit
- Project and achievement: Established Remote Detailing (RD) channel - #1 RD adoption at Global level
- Established virtual event solution (Integrated webinar campaign, event pages, webinar platform and report) - First country to roll out the solution
- Consent Collection Acceleration - Increase consent rate 54% (vs customer universe) within 12 months
- Rep Triggered Email (RTE) implementation - #3 on RTE adoption amongst Foundation countries
- Content Localization Hub (CLH) - Accelerating content creation by localizing and adapting Global Contents, #2 highest content creation for total Pharma
Head of Staff - Project Management Office
Sanofi Indonesia
Jakarta, Jakarta
10.2016 - 06.2019
- Support General Manager for all the General Management, Projects, and Operation initiatives in the country and work in close collaboration with Board of Directors
- Oversaw budget planning processes for the department, identifying cost-saving opportunities while maintaining service quality levels.
- Delivered regular progress reports to senior management, highlighting key accomplishments and areas for improvement within the department.
- Developed organizational structure for the department, streamlining workflows and improving overall efficiency.
- Evaluated emerging industry trends regularly to assess potential impact on current operations; recommended adjustments as necessary.
- Collaborated closely with other department heads to ensure alignment of goals, resources, and priorities across the entire organization.
- Project & Achievement: New Business Model and Organization Restructuring, presented at Sanofi General Medicines International Leaders Forum
- Long Term Strategic Exercise - Indonesia 2030
International Short Assignment - Digital & MCE Intern
Sanofi Malaysia Sdn Bhd
Petaling Jaya, Malaysia
12.2018 - 04.2019
- - In A Heartbeat Program: Preparing on board training for Digital Franchise Team
- - Established Product (EP) Patient Support Program App development
- - Kevzara digital launch plan
- - HCP Integrated Webinar Platform
Strategic Project Manager
Sanofi Indonesia
Jakarta, Jakarta
04.2014 - 09.2016
- Ensured timely delivery of key milestones by creating detailed project schedules and employing rigorous tracking mechanisms.
- Evaluated project performance using key performance indicators to determine areas requiring improvement or adjustment.
- Championed cross-functional collaboration among teams to ensure seamless execution of complex projects.
- Planned, designed, and scheduled phases for large projects.
- Monitored project performance to identify areas of improvement and make adjustments.
- Project achievement: Establishing new Business Unit for geographical expansion project
- Implementation of public-private partnership for diabetes control in Indonesia, identify strategic stakeholder, and develop strategic program
Assistant Business Development Manager
PT. Actavis Indonesia
Jakarta, Jakarta
03.2011 - 04.2014
- Responsible in developing new product and business idea, project follow up & launch coordination for Ethical and OTC Business Unit; patent review and self-assessment
Business Development Officer
PT. Kalbe Farma Tbk.
Jakarta, Jakarta
10.2007 - 03.2011
- Responsible in developing new product and business for Ethical Business Unit
Education
MBA - Business Leadership
Bandung Institute of Technology
Jakarta 08.2012 - 09.2015
Pharmacist/ Apothecary Profession Program - Pharmaceutical Medicine
Bandung Institute of Technology
Bandung 10.2006 - 09.2007
Bachelor of Science - Pharmaceutical Sciences
Bandung Institute of Technology
Bandung 08.2002 - 07.2006
Skills
Pricing strategy
Industry networking
Customer engagement
Financial acumen
Competitive intelligence
Business development and planning
Market trend analysis
Performance metrics
Project management
Personal Information
- Date of Birth: 02/28/84
- Gender: Female
- Marital Status: Married
- Religion: Moslem
Disclaimer
The foregoing statements are correct to the best of my knowledge.
Informal Education
- Change Management, Dynargie, 2022
- Management Essential Insights and People Development, Learning Institute, 2020
- Excellence Business Partnering: Flawless Consulting, Sanofi Global People Development Learning Institute, 2019
- Product Innovation Management, PPM School of Management, 2012
- Executive Development Program-Problem Solving and Decision Making Workshop, Prasetiya Mulya Business School, Indonesia, 2011
- Europe Asia Patent and Patent Information Conference and Workshop on Patent Mapping, European Patent Office (EPO), WIPO, IP Office Singapore (IPOS), 2010
- Intellectual Property Consultant Workshop and Training, Faculty of Law, Indonesia University, 2009
Timeline
Senior Business Development Manager
PT. Kalbe Farma Tbk
08.2023 - Current
Training & Development Manager
PT. Kalventis Sinergi Farma
12.2022 - 06.2023
Marketing & Training Excellence Manager
Sanofi Indonesia
12.2021 - 11.2022
Digital & Multichannel Engagement Manager
Sanofi Indonesia
07.2019 - 11.2021
International Short Assignment - Digital & MCE Intern
Sanofi Malaysia Sdn Bhd
12.2018 - 04.2019
Head of Staff - Project Management Office
Sanofi Indonesia
10.2016 - 06.2019
Strategic Project Manager
Sanofi Indonesia
04.2014 - 09.2016
MBA - Business Leadership
Bandung Institute of Technology
08.2012 - 09.2015
Assistant Business Development Manager
PT. Actavis Indonesia
03.2011 - 04.2014
Business Development Officer
PT. Kalbe Farma Tbk.
10.2007 - 03.2011
Pharmacist/ Apothecary Profession Program - Pharmaceutical Medicine
Bandung Institute of Technology
10.2006 - 09.2007
Bachelor of Science - Pharmaceutical Sciences
Bandung Institute of Technology
08.2002 - 07.2006
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