Dmitry Aksakalov

Global marketing leadership for super-premium vodka brand across USA, UK, France, BeNeLux, CIS and Middle East

• Delivered 200+ brand activations with luxury offtrade partners, chains & iconic department stores: Total Wine&More (US), Spec’s (US), ABC (US), Selfridges (UK), Harrods (UK), Waitrose (UK), La Grande Épicerie de Paris (FR), as well as ontrade clients: Twiga & Billionaire (Global), Paris Society (FR), LOV Group (FR), Caprise Holding (UK), The Cream Group (UK), Tattu Group (UK) and many more.
• Steered €7M combined annual A&P budgets & P&L for key markets, delivering high-impact brand activations and ROI positive marketing campaigns, ensuring brand strategy fulfillment.
• Mentored high-performance team of 8 direct reports: 3 Regional Marketing Managers & 5 Brand Ambassadors.
• Directed €1M+ ATL/BTL campaigns: TV flights & digital, billboards, PR, B2B media, influencers.
• Managed Beluga turnkey participation at international industry events: IMBIBE London, TFWA Cannes, New York City Food & Wine Festival, Monaco Yacht Show, UK Hospitality Christmas Lunch.

Managed marketing operations, trade & brand activations across USA, Europe, Israel, CIS, Africa.

• Developed and executed the annual brand strategy and marketing plans for assigned regions (USA, Europe, Israel, CIS, Africa), aligning local market tactics with global brand standards to drive brand growth and market share.
• Led end-to-end brand and trade marketing campaigns: from planning and budget forecasting to performance analysis, ensuring all marketing activities were delivered on time, within budget, and achieved target ROI.
• Managed branding & activation projects with flagship horeca: volume and pouring deals agreements, complex 3D brandings production and installations, cocktail listings, client events, bottle parade execution, POSM, educational programs, WOW & special services development & integration.
• Coordinated work with national retailers on the offtrade markets: Chains segmentation, Minimum Must matrices development, EDLP price reductions, new product launches, secondary placements, new listing, activation calendars, in-outs.
• Led Beluga marketing digitalization during Covid-19: Listings and A+ content development on Amazon in the UK, Spain and Italy, SM, 4th Tiers activation in the US, online vodka cocktail & tasting experiences, #lockdown challenges, all kinds of UGC and educational/promotional videos by industry OIs (Philip Duff).

• Led the operational management of the Mondi Paper Club B2B loyalty program, coordinating activations for distributors and key end-users (print houses / designers).
• Supported end-to-end rebranding of the flagship "Snegurochka" office paper brand, contributing to market research, brand strategy, communication & architecture development, packaging redesign, key visuals creation and PR campaign execution.
• Orchestrated full-cycle B2B events, including international factory tours in Austria and Russia, from design to logistics and execution.
• Initiated and developed an internal platform that automated sample and souvenir management, streamlining ordering, production, and cost accounting processes.
• Managed marketing budget tracking and reporting via SAP FP3 PPCA, ensuring full compliance and successful audit outcomes.

• Operationally led in “One in a Million” Parliament cigarettes design creation & launch in Russian DF
• Supported Duty Free marketing for EEMA region: analytics (Market & Pax Evolution), hostess program management, budget tracking.
• Contributed to creation of new promo materials, trade catalogues, presenters and sales staff materials.

• Supported management of key account «Magnit»: pricing, competitor analysis, trade marketing, new product listings, federal promos, product shipments, creation of new product codes in Magnit’s internal systems.
• Participated in EURO 2016 activation project in «Magnit» – EURO SKU listing, national secondary placement program, gift with purchases, online platform.

• Delivered actionable market intelligence through in-depth analysis of industry trends, competition, and regulatory impacts on the agricultural sector.
• Executed a vendor selection project for a tire recycling initiative and overhauled critical pricing models, enhancing data integrity and operational efficiency.