Dominic Emek
Business Development Manager
Edinburgh
Summary
Dynamic, commercially driven Business Development and Lead Generation professional with a proven record of generating over £5 million in profit through high quality renewable energy deals. Skilled in establishing and growing pipelines, structuring commercial solar, PPA/CPPA and sleeving solutions, engaging senior stakeholders (CFOs, FDs, Sustainability/Operations Directors), and driving revenue growth in complex B2B environments. Known for combining strong market insight, persuasive communication and resilience in fast moving environments.
Overview
6
6
years of professional experience
Work History
Lead Generation – Solar (Residential & Commercial)
Smart Energy Australia
02.2023 - 08.2023
- Routinely conducted >150 calls per day; applied advanced objection handling techniques to convert sceptical prospects into booked appointments.
- Adapted communication tone and cadence to mirror prospect style to increase engagement and booking rate.
- Managed data entry and CRM updates meticulously, ensuring accurate tracking of lead journey and hand off to sales teams.
- Developed and implemented targeted marketing strategies to generate high-quality residential and commercial solar leads.
- Coordinated outreach initiatives, enhancing engagement with potential clients through personalized communication and follow-up.
- Analyzed lead generation metrics to optimize campaign performance, resulting in improved conversion rates and customer acquisition.
- Collaborated with sales teams to refine lead qualification processes, ensuring alignment and efficiency in the sales pipeline.
Print Specialist
CMYKHUB
01.2023 - 2023
- Managed end-to-end production of wide-format print projects (banners, signage, displays) from client brief to final delivery.
- Operated and maintained wide-format printers, laminators, and cutting equipment with precision and efficiency.
- Ensured color accuracy, material optimization, and consistent print quality across all jobs.
- Served as primary client liaison for quotes, job specs, deadlines, and delivery coordination.
- Implemented improved quality control processes, reducing print errors and rework.
- Streamlined workflow between design and production teams to boost turnaround speed.
- Troubleshot technical print issues quickly, minimizing downtime and maintaining deadlines.
- Maintained excellent on-time delivery record and strong client satisfaction levels.
- Recognized for technical precision, reliability, and proactive problem-solving.
- Developed and implemented efficient printing workflows, enhancing productivity and reducing turnaround times for client projects.
- Collaborated with design teams to ensure print specifications were met, improving final product quality and client satisfaction.
Business Development & Commercial Solar Lead Generation Growth
Panel Energy FZCO UK
01.2024 - Current
- 1. Originated and qualified a large portfolio of high value commercial solar opportunities across the UK market, spanning rooftop, ground mounted and sleeving solutions for industrial and commercial energy users.
- 2. Partnered closely with EPCs, energy funders and developers to structure multisite project proposals including long term PPA/sleeving contracts (15year term).
- 3. Contributed directly to £5 million+ in business profit by closing and supporting deal handover; maintained consistent target achievement and exceeded lead to appointment KPIs.
- 4. Developed and implemented segmented market research and targeting strategy (by industry vertical, size, geography) to identify high potential prospects.
- 5. Worked cross functionally with legal/commercial teams to assist in term sheet negotiations and build client facing documentation (proposal decks, financial modelling, risk assessment
- Developed and executed targeted lead generation strategies, resulting in increased engagement with potential commercial solar clients.
- Collaborated with cross-functional teams to enhance sales processes, improving overall efficiency in lead management.
- Analyzed market trends and competitor activities to refine outreach strategies, significantly boosting lead conversion rates.
- Conducted comprehensive presentations and demonstrations of solar solutions, effectively communicating value propositions to stakeholders.
Lead Generation
Commercial Solar Choice Energy
01.2023 - 01.2024
- 1. Generated and managed commercial solar leads across UK industrial and mid market sectors.
- 2. Owned the early stage funnel: prospect research, outreach, qualification, and booking of solar assessments/sales appointments.
- 3. Achieved conversion targets by employing tailored outreach scripts and objection handling frameworks; obligated to make 100+ outbound touches/day.
- 4. Collaborated with BDMs and technical teams to tailor commercial proposals, presenting ROI, payback, carbon reduction and business case benefits.
- 5. Captured and reported lead source analytics, enabling optimization of channels and message themes that led to measurable increase in qualified lead rate.
- Developed and implemented targeted lead generation strategies, resulting in increased engagement with potential clients.
- Utilized CRM tools to track leads and optimize outreach efforts, enhancing the efficiency of the sales process.
Team Leader – Direct Marketing
Atlas Promotions
01.2020 - 01.2021
- 1. Led a team of outbound marketers executing direct mail, email and SMS campaigns on behalf of B2B and B2C clients.
- 2. Developed segmentation and targeting strategies for campaigns, crafted scripts and messaging approaches tailored to audiences.
- 3. Monitored campaign performance metrics daily; analyses results and optimized team performance accordingly.
- 4. Provided coaching and feedback to team members, fostering a high performance culture.
- Led a team of marketing professionals to develop and implement strategic campaigns, enhancing brand visibility and engagement.
- Streamlined direct marketing processes through targeted audience segmentation, resulting in improved campaign performance and response rates.
- Trained and mentored team members on best practices for direct marketing initiatives, fostering a collaborative and high-performing work environment.
- Analyzed market trends and competitor strategies to inform campaign development, driving innovative marketing solutions and positioning.
Skills
1 Commercial Solar & Renewable Energy Lead Generation
undefinedReferences
Harry, Haines, +44 7885 447376, WA
Accomplishments
- 1. Generated over £5 million in business profit through commercial solar and energy brokerage deals.
- 2. Built and sustained strategic partnerships with leading UK solar EPCs, developers and funders.
- 3. Structured funded solar (PPA) and sleeving solutions for large industrial clients, accelerating project delivery and ROI.
- 4. Recognised for exceptional persistence, high conversion outreach and ability to engage senior decision makers.
Timeline
Business Development & Commercial Solar Lead Generation Growth
Panel Energy FZCO UK
01.2024 - Current
Lead Generation – Solar (Residential & Commercial)
Smart Energy Australia
02.2023 - 08.2023
Print Specialist
CMYKHUB
01.2023 - 2023
Lead Generation
Commercial Solar Choice Energy
01.2023 - 01.2024
Team Leader – Direct Marketing
Atlas Promotions
01.2020 - 01.2021