MBTI
Grace Dorothy Pardede
New York
Summary
Hardworking multitasker with an experience in graphic design and analyzing human behavior. Willing to expand knowledge on consumer behavior and marketing. Strive to offer an engaging and productive working environment for the team. Dedicated to continuously developing the company's marketing strategies.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Marketing and Public Relations Intern
Pietra Communications
New York
06.2022 - 12.2022
- Reached out to 200 clients to distribute individual press releases to jewelry owners/enthusiasts
- Contributed to email campaigns and blog posts about current and upcoming jewelry line
- Curated press releases for products and/or events released by jewelry owners who work with the owner.
Media Relations Officer
PERMIAS NYC
New York
08.2021 - 06.2022
- Collaboratively designed posts for Homecoming events that reached 2,484 accounts and successfully achieved a higher engagement rate compared to the average by 20%
- Increasing Instagram engagement by 40% in terms of followers and likes
- Managing an Instagram Live that engaged with Indonesian students across the globe
Business Owner
Codename, Korek Custom Dorothy
Jakarta
08.2020 - 04.2021
- Use Final Cut Pro to curate the brand's promotion video, reaching 492 accounts and was viewed by 332 accounts.
- Use Adobe Creative Cloud and Procreate for brand's digital marketing
- Develop and distributed brand's packaging and logo
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Designed each personalized lighter based on customers' preferences
Graphic Designer
Buba Soul
Jakarta
12.2019 - 08.2020
- Increase social media engagement by 10% through content creation.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborate with other graphic designers and marketers to curate the company's social media platform (Instagram).
- Assisted in coming up with new products that would be sold to the company
Education
Bachelor of Science - Psychology With Minor in Marketing
Fordham University Lincoln Center
New York City 05.2019 - 05.2023
High School Diploma -
Sekolah Pelita Harapan Kemang Village
Jakarta, Indonesia 08.2016 - 05.2019
Skills
Microsoft Office
undefinedCertification
Google Analytics
Interests
Skincare
Fashion Design and Styling
Music
Cartoons
Cosmetics
Timeline
Google Analytics
12-2022
Marketing and Public Relations Intern
Pietra Communications
06.2022 - 12.2022
CITI PROGRAM
09-2021
Media Relations Officer
PERMIAS NYC
08.2021 - 06.2022
Business Owner
Codename, Korek Custom Dorothy
08.2020 - 04.2021
Graphic Designer
Buba Soul
12.2019 - 08.2020
Bachelor of Science - Psychology With Minor in Marketing
Fordham University Lincoln Center
05.2019 - 05.2023
High School Diploma -
Sekolah Pelita Harapan Kemang Village
08.2016 - 05.2019
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