MBTI
Grace Dorothy Pardede
New York
Summary
Hardworking multitasker with an experience in graphic design and analyzing human behavior. Willing to expand knowledge on consumer behavior and marketing. Strive to offer an engaging and productive working environment for the team. Dedicated to continuously developing the company's marketing strategies.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Marketing and Public Relations Intern
Pietra Communications
New York
2022.06 - 2022.12
- Reached out to 200 clients to distribute individual press releases to jewelry owners/enthusiasts
- Contributed to email campaigns and blog posts about current and upcoming jewelry line
- Curated press releases for products and/or events released by jewelry owners who work with the owner.
Media Relations Officer
PERMIAS NYC
New York
2021.08 - 2022.06
- Collaboratively designed posts for Homecoming events that reached 2,484 accounts and successfully achieved a higher engagement rate compared to the average by 20%
- Increasing Instagram engagement by 40% in terms of followers and likes
- Managing an Instagram Live that engaged with Indonesian students across the globe
Business Owner
Codename, Korek Custom Dorothy
Jakarta
2020.08 - 2021.04
- Use Final Cut Pro to curate the brand's promotion video, reaching 492 accounts and was viewed by 332 accounts.
- Use Adobe Creative Cloud and Procreate for brand's digital marketing
- Develop and distributed brand's packaging and logo
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Designed each personalized lighter based on customers' preferences
Graphic Designer
Buba Soul
Jakarta
2019.12 - 2020.08
- Increase social media engagement by 10% through content creation.
- Developed creative design for print materials, brochures, banners, and signs.
- Collaborate with other graphic designers and marketers to curate the company's social media platform (Instagram).
- Assisted in coming up with new products that would be sold to the company
Education
Bachelor of Science - Psychology With Minor in Marketing
Fordham University Lincoln Center
New York City 2019.05 - 2023.05
High School Diploma -
Sekolah Pelita Harapan Kemang Village
Jakarta, Indonesia 2016.08 - 2019.05
Skills
Microsoft Office
Adobe Illustrator
Psychology
Procreate
Adobe Photoshop
Adobe Indesign
SPSS Statistics
Google Docs
Google Slides
Google Excel
Certification
Google Analytics
Interests
Skincare
Fashion Design and Styling
Music
Cartoons
Cosmetics
Timeline
Google Analytics
2022-12
Marketing and Public Relations Intern
Pietra Communications
2022.06 - 2022.12
CITI PROGRAM
2021-09
Media Relations Officer
PERMIAS NYC
2021.08 - 2022.06
Business Owner
Codename, Korek Custom Dorothy
2020.08 - 2021.04
Graphic Designer
Buba Soul
2019.12 - 2020.08
Bachelor of Science - Psychology With Minor in Marketing
Fordham University Lincoln Center
2019.05 - 2023.05
High School Diploma -
Sekolah Pelita Harapan Kemang Village
2016.08 - 2019.05