DRIA CHANDRA ADITIANTI

• Develop Brand Strategies for all Brand of Kopi Kenangan 'Hanya Untukmu'
• Develop 360 Marketing Strategy Campaign & Execute Brand Strategies across all marketing channel (ATL, BTL, and Digital)
• Responsible for all Marketing Activities and Budgeting
• Leader of New Product Development & Innovation

Achievement

• Launch & Manage 5 SKUs of Kopi Kenangan Hanya Untukmu and achieve ≥ 100% Target in the first quarter
• To become and remain Kopi Kenangan Hanya Untukmu as the top three market leaders, outperforming competitors
• Award: 3 Marketing Excellence Award 2022 from Marketing Interactive for collaboration campaign with Karafuru to celebrate Indonesia's Independence Day and modern heroes: Silver for Excellence Brand Strategy, Bronze for Excellence Content Marketing, Bronze for Excellence in Launch/ re-launch Marketing
• Award : Bronze for Indonesia WOW brand 2023, RTD Coffee Category
• 3 Marketing Interactive Hashtag Asia Awards 2023: Gold for best integrated social media campaign, Gold for best social amplification campaign, Gold for best social engagement tools or program

• Responsible for Brand Identity, Marketing Strategy, Promotions, Budgeting
• Creating Idea & Developing Menu

Achievement

• Successfully launched 16 new fried chicken outlets and 1 coffee & donut shop within 5-6 months

• Company Overview: (Easymix premix brand for B2B & B2C)
• Responsible for 3 brands : INOFA (Heat Treated Flour), Sriboga EasyMix Professional Collections (B2B Market), Sriboga EasyMix Consumer Collection (End Consumer/B2C Market)
• Planning Marketing Strategic, Sales Target & New Product Development for Sriboga Food Solution Division
• Regularly support B2B Sales team & B2C team to selling products and expand distribution
• Responsible to Developing CRM (Consumer Relationship Management) for division
• Responsible Digital Marketing Project
• (Easymix premix brand for B2B & B2C)

Achievement :

• Successful Launching more than 15 New Product SKU for Industrial, Food service Market (B2B), Export Market (SouthAfrica) and Retail (Java & Bali Region) in 2 years
• Maintain Product Margin and Increase Division Growth (YOY) 2019
• Planning for Marketing Strategic & Innovation Plan 2017-2020 for Sriboga Food Solution
• Develop SME Program '200 Gerobak Super Criuck Chicken di 2018' with Sriboga UKM Division
• Increase Brand Awareness of Sriboga EasyMix in retail and Big Industry market for Food Ingredient market

• Finding insights that has been used by management and brand team for launching product
• Nielsen Data Analyze
• Responsible for product Xonce & Promag

• Company Overview: (Taro, Mie Kremezz, Mi Ayam 2 Telor)
• Planning & Running Market Research for Internal & External test : Identify needs, recommendation on research design, methodology, analyze and translate information into actionable recommendations for User (Brand Team)
• Assisting brand team to develop new product, Improve existing product, understanding the brand, market, consumer and competitor through: Many research projects - both qualitative and quantitative approach
• Nielsen Data Analyze for RMS & CPMS
• Including product testing, product/packaging concept and development reviews, ATL advertising concept review, etc
• Develop 'Brand DNA/essence' & Marketing Mix Concept I responsible doing research for category SNACK & STAPLE FOOD such as : Mie Cap Ayam 2 Telor, Superior, Bihun Cap Tanam Jagung, Bihunku, Taro & Mi KremezZ
• Finding insights that has been used by management and brand team for launching product, airing TV advertising, formulating tactical or long term strategy (via researched method brand essence/brand DNA, 4P strategy, Nielsen Data RMS) to reach company goal for TARO NET, AYAM 2 TELOR & SUPERIOR Brand
• Develop brand & product concept (formulating 4P) with Brand Team (Taro Waffle, New Bihunku, Mi Cap Ayam 2 Telor, Superior)