Dyah Kasita Prabha Siwi

• Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
• Managed a cross-functional team to drive successful product launches and promotional campaigns.

Pursuing master degree and supporting family business

• Regional role, report to Associate Marketing Director AC Asia Pacific. Handle adult care with extension of feminine care category. Duties & Responsibilities:
• 1. Lead the thinking on regional marketing strategy for adult care in APAC.
• 2. Develop plans in line with defined brand fundamentals - architecture, positioning and idea.
• 3. Define and manage 3-year innovation pipeline rooted on local consumer needs and aligned with brand architecture.
• 4. Be the voice of the consumer in the team.
• 5. Understand the business, lead analysis and clear recommendations to grow.
• 6. Act as an integrator and thought leader between regional and market teams.

• Report to VP Central West Java. Duties & Responsibilities:
• 1. Accountable for topline (ie : transaction, revenue) and bottom line metrics (ie ; cost, profit) of District.
• 2. Fully accountable to build, maintain and continuously improve business operations of District to ensure efficient operation on day-to-day basis, and achieve the target.
• 3. Accountable for demand (partner acquisition) and supply of the District (ie : retention & activities).
• 4. Design and implement localized marketing campaign.
• 5. Work closely with stakeholders & leadership in Region Level to develop and execute market strategies.
• 6. Takes full ownership of the city's budget and target.

• Report to Group CSD Manager. Handle SGM CORE (GUM 1+, 3+, 5+), biggest portfolio of the biggest GUM brand in Indonesia. Duties & Responsibilities:
• 1. Translate consumer, competitor, retailer data and macro trends into actionable insight and recommendation.
• 2. Collaborate with marketing for the ideation, planning, budgeting, production and implementation of all in store activities, including POSM and promotions.
• 3. Manage spending budget and reports on spending results and ROI.
• 4. Coordinate with cross functional division (Sales, marketing, distribution, and demand planning team) for product relaunch.
• 5. Develop retention and recruitment program and coordinate with cross functional team of channel, connection (Big Data) & frontliner team.

• Report to Category Manager RTD. Ready to drink business unit, handle children & adult milk (Milo, Dancow & Nescafe). Duties & Responsibilities:
• 1. Recommend channel strategies based on marketing plan, channel characteristics, shopper insight, customer needs, account plan and competitors' strategies & activities.
• 2. Develop Trade Promotion Plan according to agreed budget from Marketing and implementation of Trade Promotion Plan.
• 3. Conduct Trade Promotion Evaluation.
• 4. Coordinate with Sales & Marketing team to enhance visibility at stores.
• 5. Get Shopper Insight & translate into actionable plan.

• Reporting to Trade Marketing & Marketing Manager. Ice cream business. Ice cream category, handle all brands (Waku-waku, Jcone, Frostbite and Haku). Duties & responsibilities:
• 1. Implementing (via distributor) the right go to market strategies to drive the competitive level of distribution.
• 2. Work collaboratively with distributor to ensure best return on investment for all trade activities.
• 3. Plan, implement, and review sales capability training program.
• 4. Lead the showcase deployment project in coordination with cross functional team (field sales, logistic, import export and demand planning team).
• 5. Generate superior insight on market, shopper, competition & trade channel.
• 6. Managing production, distribution, and development of in store POS materials.
• 7. Assist marketing manager in New Product Development (from idea development to consumer product testing).
• 8. Assist marketing manager in brand activation - ATL & BTL.