Dyani Mustikarini

• Optimizing Komparase.com's online performance through web analytics and data-driven marketing strategies.
• Collaborating across departments (marketing, sales, product) to define goals and develop data-driven initiatives.
• Conducting market research and user studies to understand customer needs and translate them into actionable insights for product development and user experience design.
• Creating content for specific web pages, the Credit Card page on Komparase.com.
• This role plays a vital part in fostering a data-driven culture within the organization and ultimately driving business growth for Komparase.com.

• Led and executed paid media strategies, encompassing channel selection, budget optimization, and ad campaign management.
• Delivered comprehensive ad performance reports to key stakeholders.
• Built and managed a high-performing digital marketing team, achieving remarkable results: a 50% boost in budget efficiency, 3x ROAS by 2020 (sustained at 2.0 by 2023), and a consistent 80% reduction in traffic acquisition costs since 2020.

• Freelance responsibilities include developing digital monthly and campaign reports for Aku Anak SGM. These reports provide insights and recommendations to enable the team to take actionable steps for their digital marketing strategy.

• Directed a team in analyzing digital marketing performance to generate actionable insights.
• Oversaw campaign tracking, social media metrics, and website analytics.
• Communicated key findings to stakeholders through data-driven reports.

Clients: Philips, Bear Brand, Nescafe Dolce Gusto

• Supervised digital analytics efforts, tracking campaign performance, social media engagement, and website traffic.
• Delivered actionable insights through compelling reports.
• Promoted to supervisory role in 2015.

Clients: TRESemmé, awalsehat.nestle.co.id, Nestlé Lactogrow, Nestlé Cerelac, Opera browser, Pepsodent, Frisian Flag (ibudanbalita.com).

• Contributed to website development, leveraging AWS for hosting. Developed web analytics expertise using Google Analytics and gained proficiency in Google Ads through company-mandated certification.