Eartha Beatricia Gunawan
Social Media Specialist
Summary
A dynamic Social Media Specialist with a proven track record at Blibli, where I grew TikTok followers by 21k through innovative campaigns and influencer partnerships. Expert in content creation and e-commerce management, I'm proficient in project management and teamwork, significantly enhancing brand visibility and engagement across platforms.
Overview
4
4
years of professional experience
Work History
Social Media Specialist - Merchant Marketing
Blibli
06.2022 - 02.2025
- Strategized social media campaigns for Blibli's seller, helping to meet goals and reach untapped potential customers.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities. (Grew 21k Tiktok's Blibli Seller followers)
- Enhanced audiences engagement with the creation of relevant and shareable content across various platforms.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Generated leads through effective paid advertising campaigns on Instagram & TikTok.
- Worked closely with community & designer teams to align event strategies with overall business objectives.
Social Media & Marketing Specialist
Kelontong Unik
11.2020 - 05.2022
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Managed multiple social media platforms, ensuring a consistent brand voice and message. (Grew 300k Tiktok's followers & 70k Instagram's followers)
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Boosted sales performance by assisting in the creation of persuasive promotion plan on e-commerce platform (Tiktok shop & Tokopedia).
- Managed website content updates, keeping information fresh and relevant for users.
Social Media Freelancer
Lao Lao Huo Guo
11.2024 - Current
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Tailored graphic design solutions to meet clients' specific branding needs, reinforcing their market identity.
- Increased brand awareness by developing and implementing targeted social media strategies.
Wedding Organizer Freelancer
Delfi Organizer
01.2024 - Current
- Maintained clear communication channels between all parties involved in the event planning process, ensuring timely updates and issue resolution.
- Collaborated with cross-functional teams to ensure smooth execution of large-scale events, resulting in positive feedback from clients.
- Scheduled and organized vendors to manage event logistic & timeline.
Education
Bachelor of Arts - Communication
Tarumanagara University
Jakarta 04.2001 -
Skills
Social media management
Timeline
Social Media Freelancer
Lao Lao Huo Guo
11.2024 - Current
Wedding Organizer Freelancer
Delfi Organizer
01.2024 - Current
Social Media Specialist - Merchant Marketing
Blibli
06.2022 - 02.2025
Social Media & Marketing Specialist
Kelontong Unik
11.2020 - 05.2022
Bachelor of Arts - Communication
Tarumanagara University
04.2001 -
Similar Profiles
REDDIA VIRGINIAREDDIA VIRGINIA
Sr.Vice President/Head of Mass Media at Blibli (PT Global Digital Niaga)Sr.Vice President/Head of Mass Media at Blibli (PT Global Digital Niaga)
RWITI KARRWITI KAR
HR Business Partner at Quinbay Technologies Pvt.Ltd. (a Blibli Company)HR Business Partner at Quinbay Technologies Pvt.Ltd. (a Blibli Company)
Henny Krisantina MaharaniHenny Krisantina Maharani
Procurement Manager for Mkt & General Services at PT Global Digital Niaga (Blibli)Procurement Manager for Mkt & General Services at PT Global Digital Niaga (Blibli)
Zoe EbanksZoe Ebanks
Social Media Management at JobleadsSocial Media Management at Jobleads
MARIA O. H. ALAQADMARIA O. H. ALAQAD
Social Media Management at FreelancerSocial Media Management at Freelancer