Eartha Beatricia Gunawan
Social Media Specialist
Summary
A dynamic Social Media Specialist with a proven track record at Blibli, where I grew TikTok followers by 21k through innovative campaigns and influencer partnerships. Expert in content creation and e-commerce management, I'm proficient in project management and teamwork, significantly enhancing brand visibility and engagement across platforms.
Overview
4
4
years of professional experience
Work History
Social Media Specialist - Merchant Marketing
Blibli
06.2022 - 02.2025
- Strategized social media campaigns for Blibli's seller, helping to meet goals and reach untapped potential customers.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities. (Grew 21k Tiktok's Blibli Seller followers)
- Enhanced audiences engagement with the creation of relevant and shareable content across various platforms.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Generated leads through effective paid advertising campaigns on Instagram & TikTok.
- Worked closely with community & designer teams to align event strategies with overall business objectives.
Social Media & Marketing Specialist
Kelontong Unik
11.2020 - 05.2022
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Managed multiple social media platforms, ensuring a consistent brand voice and message. (Grew 300k Tiktok's followers & 70k Instagram's followers)
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Boosted sales performance by assisting in the creation of persuasive promotion plan on e-commerce platform (Tiktok shop & Tokopedia).
- Managed website content updates, keeping information fresh and relevant for users.
Social Media Freelancer
Lao Lao Huo Guo
11.2024 - Current
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Tailored graphic design solutions to meet clients' specific branding needs, reinforcing their market identity.
- Increased brand awareness by developing and implementing targeted social media strategies.
Wedding Organizer Freelancer
Delfi Organizer
01.2024 - Current
- Maintained clear communication channels between all parties involved in the event planning process, ensuring timely updates and issue resolution.
- Collaborated with cross-functional teams to ensure smooth execution of large-scale events, resulting in positive feedback from clients.
- Scheduled and organized vendors to manage event logistic & timeline.
Education
Bachelor of Arts - Communication
Tarumanagara University
Jakarta 04.2001 -
Skills
Social media management
Project management
Content creation
Content writing
Video editing
E-commerce management
Time management
Problem-solving
Multitasking
Teamwork and collaboration
Timeline
Social Media Freelancer
Lao Lao Huo Guo
11.2024 - Current
Wedding Organizer Freelancer
Delfi Organizer
01.2024 - Current
Social Media Specialist - Merchant Marketing
Blibli
06.2022 - 02.2025
Social Media & Marketing Specialist
Kelontong Unik
11.2020 - 05.2022
Bachelor of Arts - Communication
Tarumanagara University
04.2001 -