Summary
Overview
Work History
Education
Skills
Timeline
Generic
Edward Cessario Hutasoit

Edward Cessario Hutasoit

General Manager Of YouGov Indonesia And India
Jakarta

Summary

Dynamic leader with a proven track record at YouGov, adept in team leadership and strategic planning. Grew a team from 6 to 30, significantly enhancing operations and achieving over 200% growth in 5 years. Excelled in relationship building, elevating key clients to top 5 in the APAC region, with a standout 85% employee engagement rate in Indonesia.

Overview

18
18
years of professional experience
1
1
year of post-secondary education

Work History

General Manager of Indonesia and India

YouGov
02.2025 - Current
  • eading LBuilt and nurtured strong relationships with clients, vendors, and partners to drive long-term success and brand loyalty.
  • Oversaw financial India and Indonesia 's P&L performance and maintain at least 80% gross marging , budget planning, and expense control to ensure financial stability and sustainable double digit growth.
  • Managed budget implementations of over USD4M, 40+ employee evaluations, training, and scheduling to optimize operational efficiency.
  • Led contract negotiations and review processes, ensuring favorable terms and compliance with business objectives.
  • Leading the implementation of MY business expansion plan team. working to grow USD1M budget within the next 3 years

General Manager of Indonesia

YouGov
10.2019 - 01.2025
  • Built and nurtured strong relationships with over 50 clients, vendors, and partners to drive long-term success and brand loyalty.
  • Oversaw financial Indonesia 's P&L performance and maintain over 80% Gross Margin, budget planning, and expense control to ensure financial stability and sustainable growth.
  • Managed over USD2M budget implementations, 25+ employee evaluations, training, and scheduling to optimize operational efficiency.
  • Led contract negotiations and review processes, ensuring favorable terms and compliance with business objectives.

Business Development Director

YouGov
10.2017 - 09.2019
  • Developed and implemented commercial strategies aligned with company goals, driving business growth.
  • Conducted in-depth market research and analysis to identify expansion and business development opportunities.
  • Managed relationships with existing customers, ensuring their needs were met and satisfaction levels remained high.
  • Led customer acquisition efforts, securing new clients and strengthening business partnerships.
  • Collaborated with cross-functional teams, including marketing, sales, and client Service, to enhance commercial performance.
  • Established and maintained profitable partnerships with key stakeholders to support business objectives.
  • Monitored and analyzed commercial activities using key performance metrics, providing strategic reports to senior management.
  • Assisted in setting financial targets, budget development, and ongoing financial monitoring to ensure profitability.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.

Associate Director of Business Development

YouGov
05.2016 - 09.2017
  • Led teams of up to 2 personnel, supervising daily performance as well as training and improvement plans.
  • Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
  • Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.
  • Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed.
  • Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.

Executive CS - Senior Client Service Manager (CPS)

THE NIELSEN COMPANY
02.2007 - 04.2016

Client Servicing
Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews
Identify and recommend enhanced and new services that answer clients' business needs
Lead the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products
Provide product solutions and benefits to client business issues / opportunities by developing strategic initiatives
Develop plans to cross sell and introduce new services to current clients

Financial Management
Achieve revenue, profitability, quality, speed of delivery and productivity targets as assigned
Contribute to overall team plan by generating revenue and/or cost savings ideas

Functional / Technical
Maintain an accurate and up-to-date knowledge on research techniques and applications
Provide value-added analyses and respond to special requests
Manage data quality issues by overseeing data inquiry process
Recommend improvements in work processes within area of responsibility

Organizational Management and Development
Ensure alignment of operating systems and processes that will enable the division to achieve its overall business objectives
Work across functional business units to support organizational initiatives and business needs
Promote inter-departmental and inter-divisional communications and teamwork

Education

Master of International Business - Commerce

Macquarie University
Sydney
07.2005 - 08.2006

Skills

  • Team leadership, leading 30 people growing from only 6 in 2017

  • Relationship building, has been growing Key clients in Indonesia and some of them have become top 5 clients in the APAC region

  • Operations management, has gown over 200% of the past 5 years and created a well structured and functioned team with minimal work friction and creating a positive working culture Indonesia office has 85% positive employee engagement , higher than the regional and Global result

  • Strategic planning, have initiated local effort to boost local performance that separate yet aligned from global roadmap ie Build local taskforce for local content generation and marketing push, cooperations with PR consultant,create well defined and market appropriated rate cards

  • Decision-making, Has always been decisive to decide what is needed by local markets and create a proper yet emphatic narrative to the top management

Timeline

General Manager of Indonesia and India

YouGov
02.2025 - Current

General Manager of Indonesia

YouGov
10.2019 - 01.2025

Business Development Director

YouGov
10.2017 - 09.2019

Associate Director of Business Development

YouGov
05.2016 - 09.2017

Executive CS - Senior Client Service Manager (CPS)

THE NIELSEN COMPANY
02.2007 - 04.2016

Master of International Business - Commerce

Macquarie University
07.2005 - 08.2006
Edward Cessario HutasoitGeneral Manager Of YouGov Indonesia And India