Edwin Djaja

ESB is Indonesia's leading restaurant technology that makes it easy for our customers to manage their F&B business.
Our easy-to-use and fully integrated ecosystem allows our customers to focus on what matters most, operating their business!

Area Responsibilty : Jabodetabek, West Java, Central Java, Yogyakarta, Sumatera & Kalimantan

Responsibilities :
• Create strategy and cascade to managers and team
• Expansion New Area and Go to Market ( GTM ) Strategy
• Coordinate with Managers to make sure progress and achievement team
• Coordinate with the cross department about sales progress and direct report to VP of Sales
• Develop & educate managers to boost sales target achievement.
• Responsible for understanding the customer's business needs and connecting them with the appropriate ESB solutions.
• Understand and keep up to date with industry and competitive landscape knowledge.

GoToko, an end to end e-B2B digital commerce platform connecting to consumer packaged. As National Sales Served Store, responsible to :

• 6.000~ Warung under Unilever ( Jabodetabek, West Java, Central Java, East Java and Bali Area )
• Developed and implemented a national sales strategy that increased % Warung
• Expansion New Area and Go to Market ( GTM ) Strategy
• Created and managed programs to Warung & Customer
• Monitoring, Checking and Cascade Team in the field

Responsibility :
- Regulators for standarization about insfrasctructure Dealer in Astra Motor Main Dealer ( 11 Main Dealer in Indonesia )
- Adding and closed channel in Astra Motor Main Dealer
- Dealer Expansion all Around Indonesia & Go to Market ( GTM ) Strategy
- Developed and implemented a successful sales strategy that significantly increased productivity sales
- Create Target productivity sales for salespeople
- Create Curriculum training for salesforce all Dealer in Astra Motor Main Dealer
- Monitoring & Evaluation for all SOP and target
- Creating Rewards and Punishment to all Astra Motor Sales Person in Indonesia

Marketing Operation Division. Analyze about adding and closed channel in Astra Motor Main Dealer. Regulators for standarization about insfrasctructure Dealer in Astra Motor Main Dealer. Set target productivity sales for salespeople and set curriculum training for salesforce all Dealer in Astra Motor Main Dealer