Edwina Febrialdy

Serving as GM Content Marketing in Indonesia leading locally owned OTT streaming platform , responsible for developed and implemented strategies to promote more than 10 titles of Vidio Original Series - an Original Production of Vidio. i.e. My Nerd Girl Season 2, Drama Ratu Drama, Suka Duka Berduka, Bestie.

Role

• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Monitor overall performance of the series and Implemented operational strategies to increase and built sticky audience of the series.
• Managed budget implementations for each promotional campaign of each VOS series.
• Collaborated with cross-functional teams to develop innovative solutions.
• Analyzed market trends and competitor activities to create competitive advantages.
• Tracked trends and suggested enhancements of the overall promotional plan.

Key Accomplishment

• Latest series being promoted My Nerd Girl Season 2 had good performance on release day, rank 2nd in the subscription attribution of all VOS title ever launch in Vidio.
• Couple of VOS titles like Suka Duka Berduka and Drama Ratu Drama received good accolade from movies community.

Serving as Business Director in a multinational creative agency part of the WPP Group, responsible for handling clients like Lazada, Combiphar and Prochiz and also responsible for handling new business pitches and opportunity.

Role

• Position as the main business leads for clients, providing strategic communication solutions and supervising the implementation across all functions and touch points .
• Responsible for leading new business pitches and opportunity for the company.
• Managing revenue for each of the client and responsible for preparing yearly agency fee/remuneration scheme for each of the clients/campaigns.

Key Accomplishment

• Lead pitch and win Lazada and Insto (brand of Compihar)
• Initiate organic growth within Lazada account from 1 project to handling 6 projects within 10 months.

Served as Group Account Director in a multinational creative agency part of the Publicis One , responsible for handling couple of clients like Garnier, Starbucks, Mercedes-Benz, AXA, Campbells Arnott's and UOB Bank, Frisian Flag driving the brand strategy and development of creative content to consumers in every channel.

Role

• Position as the main business leads for clients, providing strategic communication solutions and supervising the implementation across all functions and touch points .
• Managing revenue for each of the client and responsible for preparing yearly agency fee/remuneration scheme for each of the clients/campaigns.
• Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
• Lead couple of new business pitches for the company.

Key Accomplishment

• Account lead for Integrated Brands like Campbells Arnott's, Mercedes-Benz driving business from brand, creative, digital.
• Win new business pitch for the 70th yea Orang Tua Group Corporate Campaign (local FMCG) and Digimap (MAP subsidiaries for Apple Authorized Re-seller)
• Initiate organic growth within Frisian Flag Brand by helping win digital business for SCM category in 2016.

Served as Group Account Director in a multinational creative agency part of the MullenLowe Group , responsible for handling Garuda Indonesia Airlines and My Baby (local brand from PT Tempo Scan).driving the brand strategy and development of creative content to consumers in every channel.

Served as Account Director in a multinational creative agency part of the Publicis One , responsible for handling couple of clients like McDonald's , Frisian Flag, Holcim and Commonwealth driving the brand strategy and development of creative content to consumers in every channel.

Role

• Position as daily Senior Lead on all of the accounts, supervising the implementation across all functions and touch points .
• Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
• Part of couple of new business pitches for the company.

Key Accomplishment

• Part of the pitching team of Commonwealth Bank.
• Several creative wins for numerous McDonald's Project

Served as Account Director in a multinational creative agency , responsible for handling couple of clients like Citibank, Dancow Growing Up Milk, Maggi, HP Computers . Position as daily Senior Lead on all of the accounts, supervising the implementation across all functions and touch points .

Served in a one of creative multinational agency, responsible for handling a cigarette Bentoel Brands and Nescafe help to coordinate on daily bassist to create multiple advertising materials ranging from TV, print to Radio in different campaigns

Served as Account Manager in a multinational creative agency part of WPP group. Responsible for handling several clients such as Telkomsel, HSBC, Tango (OT Group), HSBC and Shell help to coordinate on daily bassist to create multiple advertising materials ranging from TV, print to Radio in different campaigns.

Served as Account Executive in a creative multinational agency, responsible for handling New Zealand Milk Indonesia (Fonterra) and SC Johnson help to coordinate on daily bassist to create multiple advertising materials ranging from TV, print to Radio in different campaigns.

Served as an Account Executive in creative multinational agency, responsible for handling several clients such as PT. Konimex, Sara Lee, AXA life , help to coordinate on daily bassist to create multiple advertising materials ranging from TV, print to Radio in different campaigns.