Efendi

· Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.

· Developed complete business plans and operational strategies for new and existing business.

· Evaluated situations and delivered targeted solutions using various tools and resources.

· Devised processes to boost long-term business success and increase profit levels.

· Performed as consultant for startup business in areas of marketing, logistics.

· Established and maintained relationships with key partners for growth opportunities and successful partnerships.

· Prepared annual budgets with controls to prevent overages.

· Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.

· Introduced new methods, practices, and systems to reduce turnaround time.

· Used advanced software to prepare documents, reports, and presentations.

Category Manager

2017 - 2019 (Fashion)

2019 - 2021 (Home and Stationery)

· Manage local and regional licensees and implement category plan.

· Set strategy and vision for the local and regional licensees.

· Develop & execute appropriate local market category plans.

· Develop, implement and achieve yearly revenue budget for the category.

· Analyze and review the performance of the categories.

· Evaluate and provide recommendations for the categories.

· Develop and communicate internal recommendations for the improvement of the categories.

· Ensure licensees have full understanding Disney’s business standards, directions and strategies.

· Negotiate and maintain licensing agreements for locally managed.

· Collaborate with the marketing team.

· Work closely with creative team to have best design of products.

· Calculate forecasts for product demand trends.

eCommerce Manager

2017 - 2021 (All Categories)

Responsibilities

· Drive the business growth and build good working relationships with 5 key ecommerce partners (Shopee, Tokopedia, Lazada, Blibli and JD.ID).

· And work closely with each e-commerce partner especially with their category and marketing teams to ensure e-commerce focus events and Disney signature campaigns are adhered to.

· Develop strong relationships with all category teams internally to drive all merchandises (Disney, Marvel, Pixar and Star Wars) shifted from offline to online.

· Identify the gaps in the category and product range by working closely with category teams internally together with each licensee so as build consistent engagement with everyone.

· Involve marketing and creative team internally to set and ensure a successful and effective marketing activations start from forecast, project marketing investment until excecute the full year marketing calendar with each e-commerce partner.

· Communicate all expectation with creative team to create a great key visual concept and banner ideas.

· Collaborate and engage with new partners who doing distribution on online platform only.

· Ensure hero product listing across platformss with selected key partners into campaigns

· Conduct sales review with e-commerce partners quarterly basis

· Conduct joint business plan with key partners together with each e-commerce partner

· Aligning market information to south east asia, India and Middle East. Sharing best practice and lesson learned. Shared industry best practice and keep up to date on global trends and practices.

Achievements

· To bring all Disney branded on e-commerce platforms by shifting all offline licensees to online.

· Build Disney shop in shop on some platforms:

- 2017 Blibli

- 2018 Lazada

- 2018 JD.ID

- 2019 Tokopedia

- 2020 Shopee

- 2021 Matahari Dept Store

· Successful campaigns:

2017 : Star Wars : The Last Jedi with Blibli.com.

2018 : Black Panther and Avengers Infinity War with JD.ID.

2018 : Marvel Avengers Infinity War with Tokopedia.

2019 : Marvel Avengers Endgame with Shopee.

2019 : Disney Frozen 2 with Shopee, Tokopedia, Lazada, JD.ID.

2019 : Disney Funtastic Bazaar with Shopee.

2019 : Star Wars – The Rise of Skywalker with Blibli.com.

2020 : Wonderfully Festive with Shopee.

2020 : Disney Princess Be Bright Be Bold with Shopee.

2020 : Marvel Find Your Power with Shopee.

2020 : Marvel Mania and Back to school with Tokopedia.

2020 : Disney Funtastic Bazaar with Shopee (an annual campaign with highest GMV).

· In 2020 Disney Indonesia presence in e-commerce has grown 4 times:

- Excecuted 11 campaigns in each of the month during 2020.

- Managed 2 localize campaigs (Wonderfully festive/ Lebaran and Independence day).

- Working with Blibli.comon Star Wars exclusive collections and involved local brands.

· Under progress projects:

- Build a vertical e-commerce by having Disney flagship e-commerce experience as one stop destination for Disney products, called ShopDisney.

- Working closely with a special partner who expert and present online for Print On Demand to drive discoverability, very fresh business model and on progress now: Custom.id (project 2021).

· In 2020, Disney Indonesia significant increase sales to top performance among other contries in South East Asia.

· Motivate sales and responsible to achieve the sales target

· Expand existing sellers/ suppliers base by developing target seller lists and setting up meetings to present the product offering

· Develop new and expand existing relationships with suppliers

· Manage existing agency and client relationships by developing a good understanding of their products and corresponding target markets

· Work with the Campaign Management team to develop campaign proposals, and ensure the brands? Requirements are being met

· Post campaign, review campaign performance with suppliers and plan for future campaigns

· Ensure the highest quality of service is being delivered to customers

· Executing Effective & Efficient Online marketing activities

· Conducting effective online affiliation programs through the right partnership program

· Growing Business Development, implementation in many brands with attractive & profitable commercial offering to the brands

· Coordinating with internal parties related to online business & ecommerce (project management, product development, operational, integration).

· I am taking care for Men fashion products such as apparels, shoes and sport.

· Handling and follow up order in production for Knit department – Jersey/ heavy and also for Socks and accessories department (all section: Men, Ladies, Children, Baby and sport).

· Working and handling some labels (Divided, LOGG, Everyday, Weekday, COS, Monki, Modern Classic, H&M Sports).

· Work closely with production/ suppliers/ vendors (Area: Jakarta, Sukabumi/ Semarang/ Bandung/ Jogja).

· Meeting with vendors and focus to new development, price method/ quotation, also production plan.

· Work with systems which is linked to Sweden office (Main office) and other production offices.

· Observing new products information through internal website (intranet). And start to analyze with team.

· Work closely with QA (Quality Assurance) for all chemical and physical tests before order placement.

· Secure on-time delivery by monitoring all orders through some systems (production plan, production status, capacity, shipping issue and other documentation related to each order).

· Communicate direct to main office (Sweden – Stockholm) by email, phone or video call.

· Development order, started from quotation stage until order released. And follow-up until orders shipment.

· Weekly meeting with QC (Quality Control) and QA (Quality Assurance).

· Handle quality issues for sampling as well as production.

· Factory visit in all areas where we placed the orders

· Traveling/ seminar to Shanghai, Hongkong, Singapore and Sweden.

· To assist with the administration of some documents that related to debit or credit note.

· Handling orders for Dress, Shirt and Sport (Men and Women) branded by Men’s Warehouse (TMW, K & G & Twin Hill), Bens Sherman (Soho & Canada), Hudson Bay (Linea Donna Platinum).

· Communicating with buyers by mail (mostly) for new queries as well as updates.

· Work direct with some vendors Bandung, Solo, Semarang, Bogor and Jakarta.

· Costing and negotiation with accessories supplier (Local & Import).

· Arrange meeting and factory visit.

· Follow-up production status by using some internal systems.

· Keep monitoring the most updated information from Hongkong, China & New York offices.

· Giving approval on samples where buyer intervention is not required.

· Do negotiation with suppliers for price indication.

· Sourcing of materials for new development.

· Work closely with QC team and do weekly meeting.

· Report direct to General Manager.

· Closely check and work for costing with China team.

· Handling orders for Jacket, pant (men, women and kids) branded by Nike and Hollit.

· Also exploring new buyers from International Market offering them our products & get inquiries.

· Developing new kind of samples with latest washing/dry process /styling and fabrics etc to keep buyer interest, new trends and offering competitive & cheaper prices.

· Correspondence with the buyers regarding from order inquiry/firm order also proficient to handle all Merchandising issues & strong follow-up till shipment.

· Briefing and discussing to pattern dept regarding making patterns/measurement spec/fabric shrinkage/fabric consumption as well as buyer fitting/size set/pre-production samples comments/requirements etc.

· To handle all particular inspections from external /internal during running production or prior to shipment.