Effendi
Segment Marketing Leader, Life Sciences
Jakarta
Summary
A passionate Business and Marketing Leader with a 15+ year experiences in the industry. Proactive Marketing Leader with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
As a Business Leader, with responsibilities to work with regional business leader and functions to ensure smooth financial projections, meeting PnL objective and maintain successful marketing strategy execution by collaborating with multi-stakeholders both internal and external.
As people manager, I'm also experienced on handling a group of high-performance people in order to achieve company goals.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Segment Marketing Leader, Life Sciences
BD
10.2022 - Current
- Managed a USD 16million Business portfolio with various product line from Specimen Management to Diagnostic of rare-diseases.
- Established partnership/ collaboration initiatives with local industry-key player in order to optimized product and solution adoption by local-government
- Implemented data-driven decision-making practices to guide marketing strategy adjustments based on performance metrics.
- Established strong industry relationships through successful networking events and trade shows.
- Maximized event impact by coordinating sponsorships, speaking engagements, and exhibit booth design.
- Expanded market presence with strategic partnerships in relevant industries and organizations.
- Drove product launch success with comprehensive go-to-market plans and cross-functional collaboration.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Streamlined internal communication processes, fostering better collaboration between marketing departments.
Business Leader, Biosciences
BD
10.2017 - 09.2022
- Managed high-performing teams from sales marketing to support function, through technical, leadership and selling skills training, resulting in increased employee productivity and team work.
- Established key-initiatives engagement with key-doctors association and KOLs to penetrate market adoption
- Drove organizational growth by identifying new market opportunities and forging strategic partnerships.
- Optimized resource allocation for maximum profitability with thorough budget planning and financial analysis.
- Boosted company revenue with the development of comprehensive sales plans and marketing initiatives.
- Cultivated strong relationships with key clients for ongoing business retention and increased revenue generation opportunities.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Area Sales Manager, Biosciences
BD
01.2011 - 09.2017
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
- Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
- Delivered engaging presentations at industry events, effectively promoting company products and services to potential clients.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
Product Specialist, Molecular Diagnostic
ROCHE
05.2005 - 12.2010
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Established strong relationships with key opinion leaders to promote products through various channels.
- Increased market share by identifying new opportunities through comprehensive competitor analysis.
- Worked closely with marketing teams to design eye-catching promotional materials that drove consumer interest in products.
- Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
Education
Bachelor of Science - Cellular And Molecular Biology
Institut Teknologi Bandung
Bandung 06.2000 - 04.2004
Skills
Partnership Development
Accomplishments
- Collaborated with team of Ministry of Health in the development and establishment of refinement National MDR TB diagnostic guideline.
- Collaborated with Advisory Board of Clinical Pathology Associations in the development and establishment of National Acute Leukemia diagnostic guideline.
- Collaborated with team of local-manufacturing company in the development of MDR TB assays to locally produced in order to achieve % of local content (TKDN).
- Initiate a number of Collaborative work (MOU) with Key Referral-Hospitals in the specific areas of Cancers & AMR, with the main objective to increase Brand Awareness and product/solution adoption in the country.
Additional Information
With a more than 15years experiences in the healthcare industry, I'm closely engage with various Key-stake holder at the MOH from Regulatory team (FARMALKES), P2P (Penanggulangan dan Pengendalian Penyakit) to Public Health Directorate (Kesehatan Masyarakat) as well as the highly related Doctors Associations (PDS PATKLIN, PERHOMPEDIN, IDAI & HOGI).
Innovative external collaboration & partnership:
- 2018 - Co-develop consensus panel for Acute leukemia immunophenotyping with Dharmais Hospital
- Aug 2019 - MOU on Continuos Edu Program with Dharmais National Cancer Center
- Nov 2023 -MOU on Development of MDR TB product localization with PT. Bio Farma
- May 2024 - MOU on Development of Educational Program & Research on AMR with Sulianto Saroso Hospital
- On-going - A pilot project to introduce extended Genotyping HPV DNA assay to align with Govt. National Action Plan on Cervical Carcer.
Areas of Interest
- Genomics & Molecular Diagnostic
- CAR-T Cell Therapy, Stem Cell
- Sepsis, AMR
Timeline
Segment Marketing Leader, Life Sciences
BD
10.2022 - Current
Business Leader, Biosciences
BD
10.2017 - 09.2022
Area Sales Manager, Biosciences
BD
01.2011 - 09.2017
Product Specialist, Molecular Diagnostic
ROCHE
05.2005 - 12.2010
Bachelor of Science - Cellular And Molecular Biology
Institut Teknologi Bandung
06.2000 - 04.2004
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