Summary
Overview
Work History
Education
Skills
References
Accomplishments
Timeline
Hi, I’m

Elfy Halim

Entrepreneur - Food And Beverage
Jakarta,Dki Jakarta
Elfy Halim

Summary

Sales professional with over 15 years of experience in B2B IT solutions environments, with a background in account management and client handling. Experienced in supporting sales processes, maintaining client relationships, and contributing to solution-based engagements.

Currently operating a food & beverage business, managing operations independently and gaining hands-on understanding of customer preferences and product development.

Overview

21
years of professional experience

Work History

DESWEETS KITCHEN

Entrepreneur
12.2022 - Current

Job overview

  • Created and introduced diverse dessert and bakery products, including customized cakes, puddings, and snack items.
  • Executed product trials and formulation enhancements to elevate taste, texture, and shelf life.
  • Developed innovative menu concepts aligning with customer trends and demand
  • Secured consistent product quality and presentation standards.
  • Oversaw end-to-end process from product ideation to customer delivery.
  • Modified recipes utilizing premium, healthier ingredient alternatives.
  • Gathered and evaluated customer feedback to drive continuous product enhancement
  • Built and scaled a food business from concept stage, developing and commercializing a range of dessert and bakery products tailored to market demand
  • Created and refined product formulations through continuous trial and error, improving taste, texture, and overall product acceptance
  • Secured repeat corporate and individual customers, increasing order frequency through strong relationship management and consistent product quality
  • Developed customized product offerings for events and bulk orders, expanding revenue streams beyond retail customers
  • Introduced healthier ingredient alternatives, enhancing product differentiation and appeal to health-conscious customers
  • Gathered and evaluated customer feedback to drive continuous product enhancement

PT. URUZ SOLUSI TEKNOLOGI

Sales & Marketing Head
06.2022 - 12.2022

Job overview

  • Facilitated collaboration among internal teams for product development alignment with clients
  • Developed and executed go-to-market strategies, strengthening brand positioning and supporting new client acquisition
  • Established strategic partnerships with system integrators and business partners, expanding sales channels and increasing market reach
  • Led end-to-end B2B sales process, including negotiation and deal closing with corporate clients
  • Improved marketing communication and digital presence, enhancing lead generation and brand visibility

PT. BOSNET DISTRIBUTION INDONESIA

Business Consultant
07.2018 - 03.2022

Job overview

  • Exceeded annual sales target by 150%, driven by strong account management and strategic client engagement
  • Closed multiple high-value B2B deals by managing full sales cycle from needs analysis to negotiation and contract finalization
  • Built and maintained long-term relationships with FMCG and distribution clients, resulting in repeat business and sustained revenue
  • Identified client operational challenges and proposed tailored solutions, improving business processes and system adoption
  • Expanded client portfolio across multiple industries, strengthening company presence in FMCG and distribution sectors.
  • **Managed a diverse portfolio of national and multinational clients, including:
  • FMCG & Consumer Goods: Japan Tobacco Indonesia, Softex, Greenfields Indonesia
  • Distribution & Supply Chain: DIMA, Gulaku
  • Manufacturing & Industrial: Cemindo
  • Herbal & Pharmaceutical: Caplang

PT. HARRISMA INFORMATIKA JAYA

Senior Account Manager
12.2009 - 07.2018

Job overview

  • Managed and expanded key enterprise accounts (BCA, Pertamina, AIA, etc.), contributing to long-term revenue growth and repeat project engagements
  • Successfully handled complex, multi-stakeholder projects, coordinating principals, vendors, and internal teams to deliver integrated solutions
  • Led negotiation and closing of large-scale contracts, ensuring alignment with client requirements and business objectives
  • Consistently achieved sales performance targets across multiple business lines and product categories
  • Supported expansion into new business divisions, adapting to new product lines and market opportunities
  • **Key Achievements:
  • 🏆 Top Value Employee Award
  • 🏆 Highly Dedicated Work Award

PT. CITRATHIRZA ASTARIJAYA

Account Manager
11.2007 - 11.2009

Job overview

  • Managed client acquisition and account development for Microsoft Product ( Licensing, ERP and CRM solutions)
  • Supported pricing strategy and proposal development for in-house public sector projects
  • Work closely with technical team to provide a proper solution.

PT. CENTURY EASTERN

Marketing Executive
05.2007 - 10.2007

Job overview

  • Increased product awareness through direct presentations and demonstrations, supporting sales growth initiatives
  • Engaged potential customers through structured marketing programs, improving conversion opportunities

PT. PRUDENTIAL INDONESIA

Financial Consultant
06.2006 - 04.2007

Job overview

  • Developed a client portfolio through consultative selling, focusing on long-term financial planning solutions
  • Maintained strong client relationships, ensuring policy retention and customer satisfaction
  • Delivered tailored financial solutions, improving client trust and engagement

PT. KARYA CITRA DANAU KALIMANTAN

Sales & Operation Staff
12.2004 - 03.2006

Job overview

  • Coordinated logistics and vessel operations, ensuring smooth execution of shipping activities
  • Managed communication with international partners, supporting operational efficiency
  • Handled contract preparation and documentation, ensuring compliance and accuracy

Education

Central Queensland University
Sydney

Bachelor of Hospitality Management
03-2003

TAFE Sydney Institute
Sydney

Diploma of Food & Beverage
07-2001

Australian International College of Business
Sydney

Certificate III of Business
07-2000

Universitas Pelita Harapan
Jakarta

1 Semester
01-1999

Skills

Adaptability

B2B Sales

Long-term relationship & MOU Experience

Negotiation & Closing skills

Corporate network

References

References available upon request

Accomplishments

  • Business Consultant at PT BOSNET DISTRIBUTION INDONESIA, Jakarta, January 2021 — December 2021 (Over Achieved target of about 150%)
  • Account Manager at PT HARRISMA INFORMATIKA JAYA, Jakarta, December 2009 — July 2018 (Top Value Employee Award & The Best Highly Dedicated Work Award)

Timeline

Entrepreneur

DESWEETS KITCHEN
12.2022 - Current

Sales & Marketing Head

PT. URUZ SOLUSI TEKNOLOGI
06.2022 - 12.2022

Business Consultant

PT. BOSNET DISTRIBUTION INDONESIA
07.2018 - 03.2022

Senior Account Manager

PT. HARRISMA INFORMATIKA JAYA
12.2009 - 07.2018

Account Manager

PT. CITRATHIRZA ASTARIJAYA
11.2007 - 11.2009

Marketing Executive

PT. CENTURY EASTERN
05.2007 - 10.2007

Financial Consultant

PT. PRUDENTIAL INDONESIA
06.2006 - 04.2007

Sales & Operation Staff

PT. KARYA CITRA DANAU KALIMANTAN
12.2004 - 03.2006

Central Queensland University

Bachelor of Hospitality Management

TAFE Sydney Institute

Diploma of Food & Beverage

Australian International College of Business

Certificate III of Business

Universitas Pelita Harapan

1 Semester

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