Elysna
Country Business Leader
West Jakarta, Indonesia
Summary
Experienced in strategic planning and project management, utilizing strong leadership skills to guide teams towards achieving business objectives. Demonstrated track record of successfully implementing process improvements to enhance efficiency and productivity.
Overview
23
23
years of professional experience
15
15
years of post-secondary education
Work History
Country Business Leader - Core Area Manager
IKEA Indonesia
09.2018 - Current
- Lead the Core Area team, taking an umbrella view across Home Furnishing Business Areas (HFBs) in the core area in question, driving sales and securing peak performance throughout the year
- Responsible to drive the Core Area Business through setting the direction based on a deep understanding of the local market needs from a consumer and range perspective using life at home as the base
- Accountable for defining the core area strategy (with business leaders) and enabling execution in all channels via Business Leaders
- Actively cooperate with all key stakeholders within Commercial and beyond to secure integration, common focus and to maximize impact (for example Customer, Digital, CFF (Customer Fulfilment), Communications, Sustainability, Business Navigation, People & Culture)
- Actively cooperate with Range & Supply to provide local knowledge input
- Contribute to the integrated multichannel executions/output of the Core Area in order to contribute to the business goals to realize business opportunities
- Supervise the performance of sales, profit and gross margin in the Core area to maximize efficiency and effectiveness, and to ensure performance excellence throughout the year. Act on deviations and opportunities
- Take lead in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA
- Actively cooperate with Group Core Area Leader regarding commercial and HF&RD solutions, as well as the HFB managers in IKEA of Sweden regarding range & supply
- Take lead in working on sustainability initiatives within selling through ensuring sustainability priorities are reflected across offering
- Completion: Selling Better Together, June 2025.
- MCL (My Conscious Leadership) June 2024.
- Facilitator Train The Trainer Kitchen, Facilitator Children Safety.
Supply Planner Textile Carpet & Rugs
IKEA Supply AG
12.2011 - 06.2018
- Company Overview: Indonesia Rep office
- Secure capacity planning process on agreed capacity and working continuously towards exceptions together with Need Planner and Supplier.
- Maintain suppliers best replenishment and delivery solutions by improving & developing supplier delivery performance and sender lead-times.
- Identifying best logistical offer, furthermore implements, maintains and reviews by having total lower cost for better price to customer.
- Contributes in the planning and execution of the best set-up for range changes at supplier, constraints periods and activities.
- Maintain & improve supplier performance including root cause analysis and acting on deviations.
- Secures correct availability information by working with systems and reports, detect and act on possible deviations from goal.
- Conduct Supplier Development Projects focus on logistic perspective and engages relevant competence to assess supplier logistics capability.
- Secure operation on relevant customs and trade related issues.
- Indonesia Rep office
- Take on role: Local super user ECIS (E-Commerce for IKEA Supplier)
- Local super user Qlikview.
- Completion: ILF program (IKEA Leadership Fundamental) on 16th Dec 2016.
- SDP program (Supplier Development Process) on 4th Mar 2016.
- Children School 26th Oct 2012.
- In the role on 12th July 2012.
Senior Supervisor Associate in Procurement Division
PT. Ernst & Young Indonesia
04.2011 - 11.2011
- Monitor and control daily activity on procurement/purchasing activities such as PO approval, delivery lead time control, outstanding AP and AR control, review and finalize quotations from suppliers/vendors.
- Evaluate vendor performance and maintain the records in annual report.
- Evaluate and make summary of custodies expenses.
- In charge in yearly event such as EOY (Entrepreneur of The Year), EWW (Entrepreneur of Winning Woman) from engaging the banquet, arrange the collateral requirements, selecting event organizer, etc.
- Reviewing existing and new contract from vendors.
- Control vendor biddings.
- Monitor and evaluate partner and user’s inquiries.
Supervisor in Parts & Catalyst Division, Steel division
PT. Honda Trading Indonesia
10.2006 - 03.2011
- Monitor and control daily activity on procurement/purchasing activity and sales activity of PO issuance, controlling shipment from forecasting to arrival date, control stock level, control shipment/delivery to customers, control outstanding AP and AR, study quotation from supplier and make quotation to customers.
- Handle quality problem such as getting analysis report/countermeasures from supplier, manage replacement to customers and from supplier, monitoring sorting activity (if requires) and monitor transaction (D/N) for sorting indemnity.
- Control logistic cost on budget by negotiating with suppliers for forwarders especially on partial shipment cases.
- Support customer’s new project by getting official information from suppliers on their readiness of tooling preparation, manpower, etc. and join QAV (Quality Assurance Visit).
- Make monthly report and analysis of actual sales and profit compare to budget (with monthly sales +/- USD 3 M).
- Prepare sales budget (two times a year mid and end of the year).
- Achievement: First delegation to study and develop new biz in Thailand and in China to do QAV of new project.
- Promoted as supervisor of Parts and Catalyst division on second year.
Merchandiser-Business development
PT. Chori Indonesia
02.2003 - 10.2006
- Promote new items to principles by direct presentation and sharing product know how.
- Manage and follow up new inquiries.
- Maintain daily activity on procurement/purchasing activity and sales activity such as issuing and PO, monitor shipment, maintain stock, control delivery to customers.
- Follow up quality problem by doing inspection, summarize and report problem, manage replacement from supplier and to customer.
- Achievement: Represent and initiate new supplier base set up in Penang, Malaysia.
- Represent company to study and inspect problem goods in Japan (Tokyo-Akita-Nagoya) for two weeks.
- Assist pilot project which developed joint venture with Shikibo and Otsuka Japan.
Customer Support - Rating staff
Kline
04.2002 - 01.2003
- Update rates in the system (customer contract price, BAF, FAF, inland charges, other related surcharges).
- Support and update price and surcharges to marketing teams and customer service teams.
- Maintain rates data base.
- Make monthly report / rates summary to manager.
- Support customer for rates and surcharges information.
- Maintain customer contracts.
- Provide and inform customer service route and schedule (US and Europe Bounds).
- Achievement: Assigned in rating supports on sixth month of service from basic customer support staff to rating staff.
Education
Bachelor Degree - Computer Science (Computerized Accountancy)
Bina Nusantara University
01.1998 - 01.2002
High school - undefined
SMUN 78
01.1995 - 01.1998
Junior high school - undefined
SMP Hati Kudus
01.1993 - 01.1995
Elementary school - undefined
Amitayus
01.1989 - 01.1995
Skills
- Oracle
- JDE integrated system EnterpriseOne 896 D1
- Sales proficiency
- Strategic purchasing
- Inventory management
- Proficient in Windows XP
- Proficient in Windows 7
- Experience with Microsoft Dynamics 365 solutions
- Team leadership
- Teamwork and collaboration
- Decision-making
- Self motivation
- Strategic planning
Personal Information
- Date of Birth: 04/08/80
- Gender: Female
- Nationality: Indonesia
- Place of Birth: North Sumatera
Timeline
Country Business Leader - Core Area Manager
IKEA Indonesia
09.2018 - Current
Supply Planner Textile Carpet & Rugs
IKEA Supply AG
12.2011 - 06.2018
Senior Supervisor Associate in Procurement Division
PT. Ernst & Young Indonesia
04.2011 - 11.2011
Supervisor in Parts & Catalyst Division, Steel division
PT. Honda Trading Indonesia
10.2006 - 03.2011
Merchandiser-Business development
PT. Chori Indonesia
02.2003 - 10.2006
Customer Support - Rating staff
Kline
04.2002 - 01.2003
Bachelor Degree - Computer Science (Computerized Accountancy)
Bina Nusantara University
01.1998 - 01.2002
High school - undefined
SMUN 78
01.1995 - 01.1998
Junior high school - undefined
SMP Hati Kudus
01.1993 - 01.1995
Elementary school - undefined
Amitayus
01.1989 - 01.1995
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