Summary
Overview
Work History
Education
Skills
Timeline
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Endi Edison

Endi Edison

Sales General Manager

Summary

"Sales isn’t just a job for me — it’s a passion. Every step I took, from AM to GM, was driven by the joy of solving problems, earning trust, and pushing myself to do better. Hard work and smart decisions made the journey worth it"

Overview

19
19
years of professional experience

Work History

CyberSecurity Consultant General Manager

Punggawa Cyber Security
01.2025 - Current

• Developing Sales Strategies for Cybersecurity Services

• Team Leadership and Sales Enablement

• Pipeline Building and Opportunity Management

• Client Engagement and Solution Selling

• Tender and Project Pursuit

• Collaboration with Presales and Delivery Teams

• Quarterly Sales Planning and Execution

• Market Development and Partner Engagement

• Strategic Account Management

• Performance Reporting and Business Review

Enterprise General Manager

Smartfren Business
09.2023 - 12.2024

• Developing and Executing Sales Strategy

• Leading and Managing the Sales Team

• Target Setting and Performance Monitoring

• Sales Forecasting and Reporting

• Key Account Management

• Cross-Functional Collaboration

• CRM and Pipeline Management

• Coaching and Talent Development

• Market and Competitor Analysis

Senior Account Manager

Smartfren Business
03.2020 - 08.2023
  • Identify and secure new business opportunities with prospective clients.
  • Develop and maintain a robust sales pipeline, presenting updates weekly.
  • Collaborate with PreSales teams to ensure accurate project cost estimations.
  • Oversee project lifecycle from initiation and delivery to coordination with finance for billing.
  • Work closely with post-sales teams following project completion.
  • Foster strong customer relationships to encourage repeat business and new project engagement.
  • Consistently meet or exceed assigned sales targets.

Senior Account Manager

SNET Indonesia
03.2017 - 07.2019

• Maintain good relation with existing and new customer

• Maintain good relation with distributor also with principle

• Looking for new potential customer

• Completing all legal document to register new vendor at the customer

• Checking detail document or agreement between company and partner regarding the project

• Prepare a valid pipeline related to all the needs of the customer related to sales target commitment

• Daily visit and call customer to strengthen relationship with customer

• Giving best performers to meet the revenue target

• Coordination with PreSales and PoSales to deliver the project based on product and timeline delivery

• Have best negotiation with distributor and principle to make a good cost for the margin project

• Coordination with GM Sales regarding the strategies that will be carried out to win the project

• Help Finance to follow up and monitor the billing project untill payment received

Account Manager

Metrocom Global Solusi
04.2013 - 03.2017
  • Foster strong relationships with both existing and prospective clients.
  • Cultivate partnerships with distributors and principals.
  • Identify and engage potential new customers.
  • Ensure completion of legal documentation for new vendor registration.
  • Review and manage contractual agreements with business partners.
  • Develop a robust sales pipeline to meet targeted revenue goals.
  • Conduct daily customer visits and calls to reinforce business relationships.
  • Achieve top performance in meeting revenue targets.
  • Collaborate with PreSales and PostSales teams to ensure timely project delivery.
  • Negotiate effectively with distributors and principals for optimal project margins.
  • Strategize with the GM of Sales to secure project wins.
  • Assist the Finance department in tracking and expediting project billings and payments.

Assistant Relationship Manager

CIMB Niaga Bank
03.2011 - 03.2013

• Helping Relationship Manager to complete the required documents for Corporate loan applications

• Prepare the credit files and covenants that required with new loan or renewal loan

• Coordination with others related department to make a booking for a new loan

• Monitoring and follow up the submission progress and make sure all documents complete

• Helping RM job duties if there necessary or with special conditions

• Maintain good relations with customers also with internal other department

Personal Assistant Officer

PT. Prudential Life Assurance
01.2007 - 02.2011
  • Conducted outbound calls and managed inbound inquiries to deliver policy services to Prudential customers without agents.
  • Furnished clients with detailed information on their existing insurance products and assisted with claim submissions and progress tracking.
  • Coordinated direct service appointments for customers at the Head Office, while cross-selling additional insurance products and features.
  • Maintained the active policy status of 1,800 customers, ensuring continuous coverage and customer satisfaction.

Education

Bachelor of Communications - Public Relations

Prof. Dr. Moestopo (Beragama)
Jakarta, Indonesia
04.2001 -

Skills

ICT Product

IOT Solution

Parimeter Security

Assesment Security

Security Operation

Security Forensic

Timeline

CyberSecurity Consultant General Manager

Punggawa Cyber Security
01.2025 - Current

Enterprise General Manager

Smartfren Business
09.2023 - 12.2024

Senior Account Manager

Smartfren Business
03.2020 - 08.2023

Senior Account Manager

SNET Indonesia
03.2017 - 07.2019

Account Manager

Metrocom Global Solusi
04.2013 - 03.2017

Assistant Relationship Manager

CIMB Niaga Bank
03.2011 - 03.2013

Personal Assistant Officer

PT. Prudential Life Assurance
01.2007 - 02.2011

Bachelor of Communications - Public Relations

Prof. Dr. Moestopo (Beragama)
04.2001 -
Endi EdisonSales General Manager