Enjelin Patricia Resubun
E-Commerce Business Development Manager
Jakarta
Summary
Experienced brand executive with a demonstrated history of working in the FMCG industry for years of experience. Expanding scope of work to media and ecommerce business development for this past 4 years. Communicate effectively at all levels with clients and colleagues alike and thrives on responsibility and challenge.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Business Development Manager
PT SCI eCommerce Indonesia (SCI Group)
South Jakarta
10.2022 - Current
- Lead Indonesia's Business Development team.
- Develop in-app (ecommerce marketplace) marketing strategy and sales forecasting including but not limited to digital marketing.
- Compiled product and customer data to generate informed profit projections.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Generated new business with marketing initiatives and strategic plans.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Report to Head of Regional Business Development
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Work closely with Fulfillment and Operation team
- Clients: Rohto, S. C. Johnsons & Son, Realme, Banana Boat, Himalaya
Senior Partnership & Business Development
Benihbaik.com
Tangerang
03.2022 - 09.2022
- As Corporate Sales, I manage end-to-end partner relationship including pitching, negotiation, and contracting.
- Manage national and international partnership with corporate for their CSR and sustainability program.
- Involve in ESG program development and strategy implementation.
- Implement program based on SGDs.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Exploring any partnership possibilities with NGO or other company/foundation.
- Work with relevant internal and external stakeholders to implement the proper programs.
- Clients: Grab, Citibank, PT Hutama Karya, Pertamina Foundation
Senior Business Development
orami.co.id (SIRCLO Group)
South Tangerang
05.2021 - 02.2022
- Build and maintain good relation with clients and key partners of orami.co.id and Orami Parenting's digital platform.
- Develop effective marketing plan for clients (digital channel).
- Presenting digital and in-platform campaign ideas, and costing as well.
- Making pitches to win new business.Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with existing clients to increase purchases of services.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Clients: DKT Indonesia, Kimia Farma, Drypers, Goon, PureBB, Kellogg's, Batik Keris, LaFonte, Entrasol, Arirang, Dove Baby.
Senior Business Development
PT Kiuplat Media (Lifenesia)
South Jakarta
06.2019 - 04.2021
- Managed end-to-end client relationship including pitching, negotiating, contracting, billing/invoicing, payment collection, graphic design support (with the help of Graphics team), campaign activations, and result tracking.
- Advise clients on relevant and impactful marketing communication to be displayed on their advertising space on Lifenesia magazine.
- Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign.
- Clients: Astra International, Toyota Astra Motor, Plataran Indonesia, JCB, Brothers, Iwatani Indonesia, Sinar Mas Land, Archipelago International.
Brand Communication Executive
PT Amerta Indah Otsuka
South Jakarta
04.2016 - 05.2019
- Promotional activity and focusing on brand awareness of SOYJOY in potential channel (medical, sport, office)
- Responsible for budgeting and implementing on SOYJOY's on-ground activities in South Jakarta and Bekasi area.
- Led the BCE national team for sport channel regular event and activation.
- Managed consumer relationship with KOL both at on-ground and digital activity.
- Negotiated SOYJOY collaboration with another brand that relate with marketing strategy both aimed for increasing sales and brand exposure.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
Bachelor of Science - Health Nutrition
Universitas Gadjah Mada
Yogyakarta, Indonesia 09.2010 - 08.2016
Skills
Forecasting ability
undefinedTimeline
Business Development Manager
PT SCI eCommerce Indonesia (SCI Group)
10.2022 - Current
Senior Partnership & Business Development
Benihbaik.com
03.2022 - 09.2022
Senior Business Development
orami.co.id (SIRCLO Group)
05.2021 - 02.2022
Senior Business Development
PT Kiuplat Media (Lifenesia)
06.2019 - 04.2021
Brand Communication Executive
PT Amerta Indah Otsuka
04.2016 - 05.2019
Bachelor of Science - Health Nutrition
Universitas Gadjah Mada
09.2010 - 08.2016
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