Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Timeline
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Erick Khowanto

Jakarta

Summary

Dynamic professional with extensive experience at Lazada Indonesia, excelling in go-to-market strategies, and data analysis. Proven track record in team leadership and client relationship management, consistently exceeding performance targets. Skilled in leveraging analytical insights to drive growth and optimize promotional strategies, enhancing brand presence in competitive markets. Highly motivated with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively, unsupervised, and quickly mastering new skills.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Strategic Brands (GSKA & KA), KAM

Lazada Indonesia
Jakarta, Indonesia
05.2023 - Current
  • Collaborated with JBP and KBP brands in the groceries and household categories to drive growth and brand presence.
  • Conducted QBRs and MBRs, establishing GMV building blocks to track and improve performance.
  • Led go-to-market strategies for key FMCG accounts, driving growth and market expansion.
  • Trusted as a co-lead/successor, overseeing a team of five professionals, and monitoring FMCG cluster performance.
  • Developed marketing solutions to strengthen client relationships and industry positioning.
  • Created tailored account plans, consistently exceeding revenue, GMV, and performance targets.
  • Collaborated with key sellers and partners, aligning strategies to enhance category performance.
  • Optimized promotional strategies, leading to high seller participation in campaigns, and achieving GMV-C targets.
  • Leveraged data analysis tools (SQL, Excel) to identify growth opportunities and drive data-driven decisions.
  • Designed KPI dashboards to track progress and ensure goal alignment.
  • Enhanced profitability through logistics optimization, voucher strategies, and advertising initiatives.
  • Managed end-to-end account performance, from acquisition to expansion.
  • Expanded product assortments and onboarded new suppliers to boost category appeal.
  • Analyzed industry trends and competitors, refining strategies to maintain a competitive edge.
  • Collaborated with the marketing, logistics, and product development teams to ensure seamless execution.

Contro Tower Lead Category

Ula
Jakarta, Indonesia
03.2022 - 04.2023
  • Support supply leadership in projects, initiatives, and category OKR management.
  • Monitor KPIs for buyers, and act as a key liaison for the Red Category.
  • Conduct data modeling, visualization, and mining to generate insights, and improve business processes.
  • Drive tech and commercial process improvements, enhancing efficiency and decision-making.
  • Develop metrics and dashboards to monitor performance, collaborating with tech and business teams.
  • Lead medium to large projects, supporting operational initiatives and FMCG category growth.
  • Create trackers, SOPs, and tools to streamline FMCG operations, and enhance task efficiency.
  • Collaborate with procurement, PPIC, and forecasting teams to optimize supply chain management.
  • Manage data processes for buyers and Buying Ops teams to support strategic decisions.
  • Develop AppSheet solutions for Buyer and Market Intelligence teams to improve workflow automation.

Inside Sales Representative

Hamburg Süd (Maersk Group)
Jakarta, Indonesia
01.2020 - 03.2022
  • Build and maintain strong relationships with existing customers, particularly BCOs and NVOCCs, ensuring consistent shipments with HSD.
  • Develop new business opportunities with potential customers for targeted trade routes.
  • Gather and share market rate insights with Pricing and Trade Managers.
  • Strengthen relationships with BCO customers, especially those handling fresh food commodities, requiring special care.
  • Report weekly, monthly, quarterly, and yearly performance to the Commercial team.

Sales TP & Latin Trade

APL (American President Line)
Jakarta, Indonesia
02.2017 - 01.2020
  • Maintain relationships with existing customers while developing new business opportunities.
  • Streamline processes to ensure a smooth system transition.
  • Resolve discrepancies efficiently to maintain operational accuracy.
  • Manage and optimize space allocation.
  • Conduct market intelligence to identify trends and opportunities.
  • Oversee credit management to ensure timely payments.
  • Provide weekly and monthly reports to the Commercial Head.

Assistant Marketing Manager

PT Megagrowth Futures
Jakarta, Indonesia
05.2016 - 12.2016

PT. Megagrowth Futures is a futures brokerage company established in 2006 under the permission of SK BAPPEBTI NO: 1092 / BAPPEBTI / SI / 1/2007, and has a high commitment to grow and develop with the customer.

  • Build and lead the Marketing Team, providing strategic direction and support.
  • Motivate, mentor, and accompany team members in client presentations.
  • Train and educate the team on Forex and commodity trading.
  • Negotiate with clients, and guide them in
  • developing effective trading plans.

Education

Bachelor of Science - Information Technology

President University
Cikarang
01-2016

Skills

  • Team leadership
  • Sales forecasting
  • Analytical and critical thinking
  • Go-to-market strategy
  • Data analysis
  • Account management
  • Promotional strategies
  • Client relationship management

Accomplishments

  • Best employee at Customer First Champion Award at Lazada, Dec 2024
  • Ranked 2nd for the top 5 best KAMs in seller and revenue growth in Q3 2023
  • Winner team for value-based selling training, Oct 2023

Languages

Indonesian
First Language
English
Advanced (C1)
C1
Japanese
Elementary (A2)
A2

Certification

  • Secrets of Persuasive and Engaging Presentations - Lazada, Feb 2025
  • Top Learner Award - Lazada, Dec 2024
  • Manager habits and skills for becoming an effective leader - Lazada
  • Value-based selling training, learning how to negotiate and sell better to customers and stakeholders - Lazada, October 2023
  • Clarity, critical thinking, problem solving, and business analytics - Lazada

Timeline

Senior Strategic Brands (GSKA & KA), KAM

Lazada Indonesia
05.2023 - Current

Contro Tower Lead Category

Ula
03.2022 - 04.2023

Inside Sales Representative

Hamburg Süd (Maersk Group)
01.2020 - 03.2022

Sales TP & Latin Trade

APL (American President Line)
02.2017 - 01.2020

Assistant Marketing Manager

PT Megagrowth Futures
05.2016 - 12.2016

Bachelor of Science - Information Technology

President University
Erick Khowanto