Erika Agustina Wijayanti
Jl. Pantai Sanur IV No.22
Summary
Creative Business Owner and Brand Marketing & Management System with a proven track record at PT. Kalbe Farma Tbk., enhancing brand performance and forging strong client relationships. Expert in strategic planning and social media marketing, excel in negotiation and driving business growth. Achieved significant revenue increases by optimizing digital marketing strategies and marketplace presence.
Overview
11
11
years of professional experience
12
12
years of post-secondary education
Work History
Business Owner
SEAN Studio
Jakarta , Jakarta
2022.01 - Current
- Create & conduct digital marketing strategies (social media, marketplace) for clients
- Managed over 20 clients/Brands to executing digital marketing Strategies for cross Industries such big brand i.e Reku, GT Radial, Oxone, IDEALIFE
- Collaborated with designers & social media specialist to create an aesthetically pleasing contents
- Developed and optimized clients marketplaces to increase revenue
- Optimized product listings with eye-catching images and persuasive descriptions, increasing conversion rates For Client's marketplace
- Continuously assessed progress towards established digital marketing objectives, making appropriate adjustments as needed.
Business Development Executive
PT. ROKU Studio Digital
2019.06 - 2022.12
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business especially for digital marketing
- Managed Over 10 Clients to executing digital marketing Strategies
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Developed new proposals, contracts and procedures to address clients needs
- Delivered presentations at raising company profile and attracting potential clients.
- Assist team to conduct daily activity plan (social media specialist) to increased client satisfaction
Brand Marketing Executive
PT Kalbe Farma Tbk (Beverages Division - FMCG)
2017.05 - 2019.05
- Increased brand awareness by developing and implementing targeted marketing campaigns (juice category)
- Managed over 10 sales head branch (kepala cabang) to executing marketing strategies
- Established effective project management systems for achieving sales
- Optimized marketing budget allocation, ensuring maximum return on every campaign
- Create creative activity (online & offline) for developing brand image & communication alight to marketing strategies to support brand images
- Monitor marketing campaign and sales performance for further development and innovation.
- Implement marketing strategies aligned with business targets.
- Conducting market research
- Monitor and evaluate the brand performance for each branch & consolidate the performance review to board
- Analyze brand performance and giving next improvement
Corporate Management System Officer
PT. Kalbe Farma Tbk.
2013.04 - 2017.04
- Facilitate Planning Cycle Process (Long Term Development Plan, Strategic Direction, Budgeting, Coordination Meeting) for Corporate Level Group (BOD)
- Facilitate over 9 Strategic Business Units to report monthly performance to Board of Director
- Facilitate Monthly & Quarterly review of Corporate Function and SBU (assigned) to control & monitor latest achievement & Issues
- Assist team to adopt & rolling PDCA (plan-do-check-action) system for reporting to board
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Attended personnel meetings and training sessions to improve skills and learn PDCA system
- Prepared and submitted detailed reports regarding assignments and ongoing investigations.
Education
MBA - Business Management
PPM Manajemen
Jakarta 2016.05 - 2024.05
Bachelor of Science - Teknik Industri
Tarumanagara Univesity
Jakarta 2009.04 - 2013.04
Skills
Business Strategic Planning
Social Media Marketing
Business marketing (E-commerce)
Employee Development
Customer Relations
Team Collaboration and Leadership
Negotiation and Persuasion
Public Speaking
Driven and Determined
Strategic Decision-Making
Problem-solving abilities
Languages
English, Chinese (Mandarin)
Native language
Indonesian
Proficient
C2
English
Advanced
C1
Chinese (Mandarin)
Intermediate
B1
Timeline
Business Owner
SEAN Studio
2022.01 - Current
Business Development Executive
PT. ROKU Studio Digital
2019.06 - 2022.12
Brand Marketing Executive
PT Kalbe Farma Tbk (Beverages Division - FMCG)
2017.05 - 2019.05
MBA - Business Management
PPM Manajemen
2016.05 - 2024.05
Corporate Management System Officer
PT. Kalbe Farma Tbk.
2013.04 - 2017.04
Bachelor of Science - Teknik Industri
Tarumanagara Univesity
2009.04 - 2013.04
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