Summary
Overview
Work history
Education
Skills
Timeline
Generic
Erika Puspitasari D

Erika Puspitasari D

Jakarta,Indonesia

Summary

Dynamic professional with expertise in sales and business development, specialising in sales strategy and execution to drive business growth and revenue generation. Proven track record in customer acquisition and retention, complemented by strong team leadership and people management skills. Committed to leveraging these competencies to achieve organisational goals and foster sustainable growth.

Overview

4
4
years of post-secondary education
19
19
years of professional experience

Work history

Mobile Acquisition Head

PT Bank OCBC Indonesia
Jakarta, Indonesia
2026.01 - Current
  • Develop and execute acquisition plans aligned to business and growth targets.
  • Set team strategy to enhance daily customer acquisition through mobile channels.
  • Collaborate with Product, Marketing, Risk, Compliance, Operations, and Digital teams to optimize acquisition process.
  • Analyze market trends and customer needs to identify new business opportunities.
  • Led mobile sales team to maintain high standards of productivity and quality.

Mobile and Merchant Acquisition Head

PT Bank OCBC Indonesia
Jakarta, Indonesia
2023.06 - 2025.12

Led mobile and merchant acquisition strategy, developing and executing sales plans to achieve acquisition, transaction, and revenue targets through direct sales, partnerships, and strategic channels

Corporate Sales

PT Trimegah Karya Pratama Tbk -Ultra Voucher
Jakarta, Indonesia
2022.12 - 2023.05

Acquired new B2B corporate clients, building long-term relationships by selling vouchers, gift cards, and digital vouchers for rewards, employee benefits, promotions, and customer loyalty programmes.

Retail Sales Division Head

PT Bank National Nobu Tbk
Jakarta, Indonesia
2020.04 - 2021.09

Lead and manage Front Liner Acquisition in Nationwide to focus customer acquisition. Identify market opportunities and customer segments to grow funding portfolio. Contributed to the development of B2B digital payment solutions

Channel & Business Development Manager

PT Bank HSBC Indonesia
Jakarta, Indonesia
2016.02 - 2020.03

Establish and generate new business through Banking Solutions asset and payroll corporate banking clients

Lead and manage sales team focus on Credit Card products

Group Leader Unified Sales

Citibank N A
Jakarta, Indonesia
2011.02 - 2016.02

Recruit sales team, monitoring, coaching and supervise Team Leader and Universal Bankers focus on asset products

Relationship Manager for KCA Companies

Citibank N A
Jakarta, Indonesia
2007.09 - 2011.01

Approaching Key Corporate Account companies and maintain good relationship corporate client with sales team, and monitor end to end process of applications with continuously improve service to clients.

Education

Bachelor Computerized of Accounting - Computer Science

Bina Nusantara University
Jakarta
2001.01 - 2005.01

Skills

  • Sales and business development
  • Sales strategy and execution
  • Revenue generation and growth
  • Team leadership and management
  • Customer acquisition and retention
  • Sales coaching and development
  • Performance management
  • KPI and target management
  • Cross-functional collaboration
  • Problem solving and decision making

Timeline

Mobile Acquisition Head

PT Bank OCBC Indonesia
2026.01 - Current

Mobile and Merchant Acquisition Head

PT Bank OCBC Indonesia
2023.06 - 2025.12

Corporate Sales

PT Trimegah Karya Pratama Tbk -Ultra Voucher
2022.12 - 2023.05

Retail Sales Division Head

PT Bank National Nobu Tbk
2020.04 - 2021.09

Channel & Business Development Manager

PT Bank HSBC Indonesia
2016.02 - 2020.03

Group Leader Unified Sales

Citibank N A
2011.02 - 2016.02

Relationship Manager for KCA Companies

Citibank N A
2007.09 - 2011.01

Bachelor Computerized of Accounting - Computer Science

Bina Nusantara University
2001.01 - 2005.01
Erika Puspitasari D