Erlinda Triana
Summary
With over 20 years of experience in sales across various platforms, including printed magazines, local TV, free-to-air TV, and digital or programmatic DOOH specialist companies, I have contributed my extensive network with advertisers and agencies in Indonesia.
Overview
31
31
years of professional experience
Work History
Country Manager Ad Tech Sales – Indonesia
MOVING WALLS
02.2025 - Current
- Responsible for achieving the annual sales target
- Responsible for developing new leads from the agencies & advertisers
- Maintain good relationships and cooperation with all clients
- Selling the Moving Walls features: subscription of the dashboard, OOH data measurement, programmatic & traditional OOH/DOOH, Brand Lift Study
Sales Manager – Indonesia
MOVING WALLS
01.2023 - 01.2025
Sales & Business Lead
MOVING WALLS
04.2022 - 12.2023
Senior Account Manager
METRO TV
07.2013 - 05.2021
- Responsible for achieving the target monthly & annually
- Well-managed Led a group of 11 team members consisting of 9 salespeople for daily selling activity including 2 Sales Administrators
- Maintain good relationships and cooperation with all clients
- Creating a good teamwork with creative & TV production team, programming, marketing, finance and administration sales department
Sales Manager
PT MOBILIARI STEPHINDO
03.2009 - 04.2013
- Responsible for developing revenue through advertising and off-air activity/event
- Responsible for achieving the team’s monthly & annual target
- Work closely with the event/off-air team to ensure that the client’s objective / KPI is delivered
Account Manager
PT OMNI INTI VISION (O CHANNEL/MOJI TV)
12.2006 - 02.2009
- Responsible for achieving the target
- Led 3 account executives and assisted in presentation and negotiation up until the closing of the deal
- Supervise daily sales visits & sales calls of the team
Associate Media Manager
LISA MAGAZINE
12.2000 - 03.2006
Export Import Officer
BANK BNI
07.1994 - 07.1996
Education
Bachelor’s Degree - English Literature
Diponegoro University
Semarang, Central JavaSkills
- Handling multiple tasks
- Project management
- Working under pressure
- Meeting tight deadlines
- Teamwork
- Independent work
- Selling
Timeline
Country Manager Ad Tech Sales – Indonesia
MOVING WALLS
02.2025 - Current
Sales Manager – Indonesia
MOVING WALLS
01.2023 - 01.2025
Sales & Business Lead
MOVING WALLS
04.2022 - 12.2023
Senior Account Manager
METRO TV
07.2013 - 05.2021
Sales Manager
PT MOBILIARI STEPHINDO
03.2009 - 04.2013
Account Manager
PT OMNI INTI VISION (O CHANNEL/MOJI TV)
12.2006 - 02.2009
Associate Media Manager
LISA MAGAZINE
12.2000 - 03.2006
Export Import Officer
BANK BNI
07.1994 - 07.1996
Bachelor’s Degree - English Literature
Diponegoro University
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