Ersipit Pelawi
Sentul
Summary
Senior Hospitality Executive with 25+ years of leadership experience across ultra-luxury hotel brands in Asia, the Middle East, and Europe. Proven track record of transforming hotel performance through strategic revenue growth, operational excellence, and elevated guest experience delivery. Recognized for consistently exceeding financial targets (up to 150% of budget), increasing guest satisfaction by 30%, and driving client retention and referral growth of 30–40%. Expert in P&L management, service transformation, team leadership, and luxury brand positioning. Trusted advisor to hotel owners and leadership teams, with a strong ability to reposition underperforming assets and deliver sustainable profitability.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Lead Trainer
PEAK BEYOND EXCEPTIONAL (HOSPITALITY CONSULTANT)
12.2025 - Current
- Provide strategic consulting and operational transformation for hotels and resorts, focusing on revenue growth, service excellence, and performance improvement.
- Key Achievements:
- Delivered targeted training programs improving service quality and guest engagement for frontline teams
- Advised boutique and luxury properties on F&B operations, sales performance, and guest experience
- Strengthened operational consistency and service culture across multiple properties
Guest Service Manager (Consultancy)
NIHI SUMBA, NUSA TENGGARA TIMUR, INDONESIA
02.2025 - 01.2026
- Led guest experience transformation initiatives for a globally recognized luxury resort.
- Key Achievements:
- Increased guest satisfaction scores by 30%
- Improved operational efficiency by 25%, Reduced guest wait time by 40%
- Introduced KPI-driven service framework and performance transparency
General Manager (Consultancy)
PLATARAN PUNCAK – PLATARAN INDONESIA
09.2025 - 12.2025
- Provided executive leadership and strategic direction across multiple properties, supporting five General Managers to elevate performance.
- Key Achievements:
- Achieved consistent revenue performance at 150% of annual targets
- Increased client retention by 30% and referrals by 40%
- Reduced operational costs by 20% while maintaining luxury standards
- Strengthened leadership alignment and accountability across management teams
Chief Butler
RAFFLES JIMBARAN, BALI, INDONESIA
11.2024 - 02.2025
- Oversaw service delivery and guest experience strategy at ultra-luxury level.
- Key Achievements:
- Optimized service processes, achieving 95% on-time execution
- Delivered strategic insights influencing senior leadership decisions
- Identified new revenue opportunities through market analysis
Chief Butler / Service Strategy
TA'AKTANA – LUXURY COLLECTION, LABUAN BAJO, INDONESIA
04.2024 - 10.2024
- Led guest service operations and experience design for a luxury destination resort.
General Manager (Consultancy)
THE RIDGE BALI, PAYANGAN, UBUD, BALI, INDONESIA
11.2023 - 04.2024
- Directed operations and commercial strategy for a boutique luxury villa resort.
- Key Achievements:
- Achieved highest revenue performance in its category
- Exceeded quarterly revenue targets by 21%
- Strengthened operational structure and team alignment
Chief Executive Butler
ST. REGIS HOTEL & RESIDENCE JAKARTA, INDONESIA
08.2022 - 10.2023
- Led service operations and revenue optimization within luxury guest services.
- Key Achievements:
- Restructured departmental revenue streams
- Delivered top-performing operating department within the property
- Managed budgets and P&L accountability
Operations Director
OBBA INDONESIA, JAKARTA, INDONESIA
02.2021 - 08.2022
- Led commercial and operational strategy for hospitality-related digital business.
- Key Achievements:
- Scaled revenue to IDR 3 billion monthly
- Strengthened OTA sales performance and channel strategy
Education
Bachelor of Social-Political -
Jakarta University
D1 Hotel Tourism Diploma - undefined
Jakarta University
Skills
P&L Leadership & Financial Performance
Revenue Optimization & Commercial Strategy
Luxury Guest Experience & Service Design
Pre-opening & Asset Repositioning
Earlier Career Highlights
- Held senior leadership roles across internationally recognized luxury brands:
- Sales Project Manager, Delaware, United States of America
- Villa Manager – Morpheus, City of Dreams, Macau, China
- Private Palace Manager for Notable key figure, Kensington Garden, London, United Kingdom
- Head Butler – St. Regis Macau, Macau, China SAR
- Chief Butler – St. Regis Chengdu, Sichuan, China
- Manor Club Manager – Rosewood Beijing, Beijing, China
- Villa Manager – Raffles Hainan, Hainan, China
- Rooms Division / Chief Butler – The PuLi Hotel Shanghai, China
- Head Butler – Rosewood Jeddah, Jeddah, Kingdom of Saudi Arabia
- Built deep expertise in luxury operations, service excellence, and high-net-worth guest management across global markets.
Timeline
Lead Trainer
PEAK BEYOND EXCEPTIONAL (HOSPITALITY CONSULTANT)
12.2025 - Current
General Manager (Consultancy)
PLATARAN PUNCAK – PLATARAN INDONESIA
09.2025 - 12.2025
Guest Service Manager (Consultancy)
NIHI SUMBA, NUSA TENGGARA TIMUR, INDONESIA
02.2025 - 01.2026
Chief Butler
RAFFLES JIMBARAN, BALI, INDONESIA
11.2024 - 02.2025
Chief Butler / Service Strategy
TA'AKTANA – LUXURY COLLECTION, LABUAN BAJO, INDONESIA
04.2024 - 10.2024
General Manager (Consultancy)
THE RIDGE BALI, PAYANGAN, UBUD, BALI, INDONESIA
11.2023 - 04.2024
Chief Executive Butler
ST. REGIS HOTEL & RESIDENCE JAKARTA, INDONESIA
08.2022 - 10.2023
Operations Director
OBBA INDONESIA, JAKARTA, INDONESIA
02.2021 - 08.2022
D1 Hotel Tourism Diploma - undefined
Jakarta University
Bachelor of Social-Political -
Jakarta University