Ester M S Rompas
Head Of Marketing
Denpasar,Bali
Summary
Experienced Head of Marketing with a strong background in Digital Marketing (Paid Ads and CRM), Email Marketing, Social Media, Brand Awareness, Market Research, Sales, and Project Management. Proven track record of delivering highly effective marketing campaigns that consistently generate tangible and measurable outcomes, even with limited budget expenditures. Skilled in leveraging data-driven insights to develop and implement strategic marketing strategies that drive business growth. Effective leader with the ability to foster strong client relationships and lead cross-functional teams. Adapt at staying ahead of evolving market trends and identifying new opportunities for success.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Head of Marketing and Communication
Evermos
Denpasar, Bali
04.2022 - Current
- Led team of marketing professionals for successful product launches and promotions through all marketing channel i.e. push notifications, pop up image, whatsapp channel, apps banner and social media.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Mentored junior staff members, providing guidance in professional development and fostering collaborative team environment within department.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Oversaw 10 persons marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
AST. MANAGER - CRM, MARKETING CAMPAIGN, AND MARKET RESEARCH
PT Mitrais
2 2019 - 04.2022
- Designer and organizer for the CRM, Email Marketing & Market Research teams to optimize team performances and business value achievement
- Contribute to company’s overall marketing strategy, KPIs and target revenue
- Be subject matter expert for internal partners and external vendors to support rollout and adoption of new capabilities, troubleshooting, and optimization
- Develop strong market research strategies, track and communicate key metrics that provide executable insight
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
PROJECT MANAGER/ ACCOUNT MANAGER
PT Fleava Digital Media
09.2017 - 02.2019
- Follow up new leads by call, email and meeting
- Research for prospect database and create competitor analysis
- Maintain and manage communication between client, team and management
- Ensuring that all projects are delivered on-time, within scope and within budget
- Controlling quality of each products in order to get client satisfaction
- Create and maintain comprehensive project documentation
CORPORATE SALES SUPERVISOR
PT Artha Telekomindo
01.2017 - 09.2017
- Creating sales report, sales plan and sales activity per month
- Develop new business and maintaining relationship with existing client
- Doing sales presentation
- Researching competitor price and trend
- Giving training and product knowledge to the client
- Solve client service delivery issues and maximize customer satisfaction
- Conduct location survey along with the technician to explore client IT infrastructure
ACCOUNT MANAGER
International SOS
05.2015 - 01.2017
- Identify new business opportunities by doing cold call and market research
- Establish marketing plans and actively manage progress towards achievement of goals
- Maintain and cross-sell to an existing portfolio of clients by making regular face to face client visits
MARKETING OFFICER
PT Mitrais
05.2011 - 05.2015
- Bridging communication between client, developer, management
- Researching, analyzing and updating clients and prospects database in CRM
- Doing marketing campaign via email and phone
- Formulate together with the sales team to maintain company brand image and create the marketing plan, policies and sales strategy
- Manage sales and marketing operating budget
- Reporting sales trends, activity and opportunity through Microsoft CRM.
- Developed comprehensive marketing plans for product launches, driving successful outcomes.
Education
BACHELOR OF ECONOMICS - Business Management
Sam Ratulangi University
Manado 01.2006 - 04.2011
Skills
Lead Generation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteOn-SiteLanguages
English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Interests
Community
Creative Design
Leadership
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Software
MoEngage
Clevertap
Salesforce
Canva
Hubspot
Trello
Google Analytics
Timeline
Head of Marketing and Communication
Evermos
04.2022 - Current
PROJECT MANAGER/ ACCOUNT MANAGER
PT Fleava Digital Media
09.2017 - 02.2019
CORPORATE SALES SUPERVISOR
PT Artha Telekomindo
01.2017 - 09.2017
ACCOUNT MANAGER
International SOS
05.2015 - 01.2017
MARKETING OFFICER
PT Mitrais
05.2011 - 05.2015
BACHELOR OF ECONOMICS - Business Management
Sam Ratulangi University
01.2006 - 04.2011
AST. MANAGER - CRM, MARKETING CAMPAIGN, AND MARKET RESEARCH
PT Mitrais
2 2019 - 04.2022
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