Evan August
Data Driven Performance Marketer
Jakarta
Summary
Experienced and data-driven marketer with over 5 years of expertise in full-stack digital marketing and product marketing. Skilled in leveraging analytics to drive strategic decisions, optimize campaigns, and enhance user engagement. Currently spearheading a startup venture while serving as Head of Growth and Marketing, responsible for steering business growth initiatives and ensuring sustained profitability. Proven track record of assisting numerous startups across diverse industries including Financial Technology, SaaS, Marketplace, and Edutech, driving impactful marketing strategies and facilitating their success.
Overview
5
5
years of professional experience
Work History
Co-Founder / Head of Growth & Marketing
Friendchised
12.2020 - Current
- Developing and implementing a comprehensive growth strategy
- Identifying and pursuing new business opportunities, including partnerships, acquisitions, and market expansion
- Managing and motivating the team responsible for growth initiatives
- Developing and implementing effective pricing and go-to-market strategies
- Collaborating with other departments, such as sales, marketing, and product development, to support growth initiatives
- Monitoring and analyzing market trends and competitor activity
- Developing and managing the budget for growth initiatives
- Identifying and implementing technology and other tools to support growth efforts
- Grew the customer base through targeted outreach and networking events.
- Serving as a key member of the executive team and contributing to the overall direction and strategy of the organization.
Lecturer
RevoU Indonesia
07.2022 - Current
- Create curriculum and for Full Stack Digital Marketing program that includes learning objectives, readings, discussion questions and online informational videos/expert presentations
- Work with exceptional instructors to generate high quality creative courses targeted to a wide range of students
- Create interactive quizzes, homework assignments, and exams
- Record lessons, explanations, and content on camera and on the tablet.
Digital Marketing Manager
GPay Digital Asia
07.2022 - 08.2023
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
- Developing and monitoring campaign budgets
- Planning and managing our social media platforms
- Preparing accurate reports on our marketing campaign's overall performance
- Coordinating with advertising and media experts to improve marketing results
- Identifying the latest trends and technologies affecting our industry
- Evaluating important metrics that affect our website traffic, application downloads and target audience
- Working with your team to brainstorm new and innovative growth strategies
- Overseeing and managing all contests, giveaways, and other digital projects.
Head of Growth & Product Marketing
Qollega
09.2021 - 07.2022
- Work with cross functional team (Product, Parnership, Sales) to establish growth strategies to enhance marketing funnel values
- Create, manage and experiment with new user acquisition campaigns
- Analyzing brand positioning and consumer insights Translating brand elements into plans and go-to-market strategies
- Analyze data to monitor revenue performance and uncover areas for improvement
- Prepare and present recommendations, reports, from experimental data all the way up to the executive level
- Maintain social media presence across all digital channels
- Planning digital marketing campaigns, including SEO, email, social media and display advertising
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Digital Marketing
lingkaran.co
08.2020 - 12.2020
- Plan and Executes Social Media Content Maintain social media presence across all digital channels
- Planning digital marketing campaigns, including SEO, email, social media and display advertising
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies Collaborate with another start up.
Strategist
Dixie.id
11.2018 - 08.2020
- Developing ideas and pinpointing business problems
- Analysing and interpreting a variety of information Commissioning external qualitative and quantitative research
- Keeping up to date with cultural/social trends and customers' views and attitudes
- Undertaking qualitative Making presentations to clients and agency staff
- Evaluating campaign effectiveness.
Education
Bachelor - Marketing Communication
Universitas Multimedia Nusantara
04.2001 -
Skills
Growth Strategies Expert
Go-to-Market Strategy Expert
Digital Marketing Expert
Social Media Marketing Expert
Problem Solving Expert
Public Speaking Expert
Copywriting Expert
Design Thinking Expert
Critical Thinking Expert
Relationship Management Expert
Planning Expert
Branding Expert
Product Marketing Expert
Research Expert
Experimental Data Expert
Presentations Expert
Timeline
Lecturer
RevoU Indonesia
07.2022 - Current
Digital Marketing Manager
GPay Digital Asia
07.2022 - 08.2023
Head of Growth & Product Marketing
Qollega
09.2021 - 07.2022
Co-Founder / Head of Growth & Marketing
Friendchised
12.2020 - Current
Digital Marketing
lingkaran.co
08.2020 - 12.2020
Strategist
Dixie.id
11.2018 - 08.2020
Bachelor - Marketing Communication
Universitas Multimedia Nusantara
04.2001 -
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