EVELYN VERONICA
Marketing Communication Executive
Jakarta,JK
Summary
Lifelong learner with a robust background in marketing and creative industries. Over two years of experience in the hotel and creative sectors has fostered a strong analytical approach to understanding cultural representation and the dissemination of meaning in digital environments. Driven by curiosity, grit, and perseverance, committed to linking lived cultural practices with broader social transformations.
Overview
4
4
years of professional experience
Work History
Marketing Communication Executive
Le Méridien Hotels & Resorts
11.2024 - Current
Led integrated marketing campaigns for a hotel and six F&B venues, managing SevenRooms, digital listings, promotions, and marketing calendars while building media, influencer, and partner collaborations. Drove a 109% increase in daily revenue at Marche, achieved 15.65% follower growth at Handi Restaurant in three months, generated 120+ Grab Dine Out users in one month for La Brasserie, and secured partnerships with 45+ influencers, 6 embassies, and 12+ media outlets.
Growth and Marketing Associate
Crafted With Time
08.2023 - 03.2025
Support marketing efforts by managing digital campaigns, creating engaging content, maintaining social media, handling media relations, and assisting with events, market research, and performance analysis. I secured a consistent restaurant sales partnership contributing around 6.2% of monthly revenue, drove 350+ new followers in three weeks through social media strategy.
Marketing Coordinator Intern
Raffles Bali
01.2024 - 07.2024
Supported 3+ digital campaigns, created weekly social media content, and assisted in two promotional events during a three-month internship at Raffles Bali, strengthening skills in content creation, coordination, and branding while meeting deadlines and maintaining brand standards.
Short Term Hospitality Staff
G-Land Joyo's Surf Camp
04.2022 - 06.2022
Streamlined check-in and check-out processes to improve service efficiency and guest experience, supported management in analyzing guest feedback to identify service enhancements, assisted in training new staff on best practices, coordinated event logistics for meetings and conferences, and participated in continuous professional development within the hospitality industry.
Education
Bachelor of Applied Science in Tourism - Tourism, Hospitality Business
Podomoro University
Jakarta, Indonesia07.2024
Diploma of Business (Student Exchange) - Business, Administration And Law
Phoenix Academy
Perth, Australia11.2022
Projects & Publication
Projects:
- Food and Hospitality Indonesia 2024 Speaker in collaboration with Fermenusa (2024)
- Ubud Food Festival 2024 Crafted With Time X Gazoz (2024)
- IISMA Vocational Edition 2022 Speaker for Politeknik Negeri Medan's MICE Major (2022)
- ProVeg ASEAN Food Innovation Challenge (2021)
Publication:
- Utilization of Coffee Pouch Waste as Raw Material for Environmentally Friendly Products: A Case Study of Demibumi and Brookland Coffee (2024)
- Poem Publication — 50 Best Love Poems Challenge, Gadis Magazine (2021)
Honors And Awards
- Nominee Best Associate of the Quarter (Q4), Le Meridien Jakarta (2025)
- Top 5 Best Intern Batch 4 Q1, Raffles Hotels & Resorts Bali (2024)
- 2nd Place Kelana Kenali Jakarta, JakLingko Indonesia with PlusJakarta (2022)
- IISMA Indonesian International Student Mobility Awards 2022, Ministry of Education, Culture, Research and Technology (2022)
- GADIS Academy 50 Best Love Poem (16th Place), Gadis Magazine (2021)
Organization & Volunteer Experience
Organization:
- Creative Catalyst - Asian Creative and Digital Economy Youth Summit (2024)
- Student Mentor - Fokalogi Indonesia (Jan 2024 - Mar 2024)
- Registration Department - ASEAN BAC Indonesia 2023 (Aug 2023 - Sep 2023)
- Paranovo Novo Club Batch 2 - ParagonCorp (Feb 2023 - May 2023)
- Liaison Officer - The Australian Consortium for 'In-Country' Indonesian Studies (January 2023)
Volunteer:
- Teacher - Indonesian Care (2024 - 2025)
- Cooking Volunteer - Ragam Foundation (2024)
- Mangrove Planting Volunteer - AIS Forum (2023)
- Beach Clean Up Volunteer - Tangaroa Blue Foundation (2022)
- Festival Assistant Volunteer - AWESOME Arts (2022)
- Community Beach Clean Up Volunteer - Impact Project (2022)
- Shorebirds Week Volunteer - Conservation Volunteers Australia (2022)
- Mental Health Campaign Volunteer - TOUCHE Development Center (2021)
- Campaign Volunteer - Tabula Indonesia (2021)
- Fundraiser Volunteer - IPFEST x Solar Chapter (2021)
- Campaign Member Volunteer - Forensic Psychology for Youth in Indonesia (2021)
- Teacher - Peduli Pendidikan at SMAK 3 BPK Penabur (2017-2018)
Timeline
Marketing Communication Executive
Le Méridien Hotels & Resorts
11.2024 - Current
Marketing Coordinator Intern
Raffles Bali
01.2024 - 07.2024
Growth and Marketing Associate
Crafted With Time
08.2023 - 03.2025
Short Term Hospitality Staff
G-Land Joyo's Surf Camp
04.2022 - 06.2022
Bachelor of Applied Science in Tourism - Tourism, Hospitality Business
Podomoro University
Diploma of Business (Student Exchange) - Business, Administration And Law
Phoenix Academy