Adobe Lightroom
Rodney Mitchell Cornelis
Brand Manager
Jakarta,JK
Summary
Dynamic Senior Brand Manager with a proven track record at Kanky, excelling in market analysis and budget optimization. Spearheaded brand strategies that significantly enhanced consumer engagement and market visibility. Adept at team collaboration and product development, driving innovative solutions that align with industry trends and elevate brand performance.
Overview
8
8
years of professional experience
1
1
Language
Work History
Senior Brand Manager
Kanky ( PT. Dwi Ivan Panjaya )
11.2024 - 11.2025
- Developed and executed brand strategies that enhanced market visibility and consumer engagement across multiple channels.
- Analyzed market trends and competitive positioning to inform strategic decisions, resulting in improved product offerings.
- Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
Head of Product Research and Development
Erspo ( PT. Ritel Jaya Abadi )
10.2024 - 11.2024
- Collaborated with design and engineering teams to refine product specifications, resulting in higher user satisfaction ratings.
- Implemented Agile methodologies to streamline product development cycles, significantly reducing lead times and improving team collaboration.
- Regularly reviewed competitor offerings to ensure our products remained at the forefront of industry trends and innovations.
Senior Project Manager
USS Networks ( PT. Untung Selalu Sukses )
01.2022 - 10.2024
- Led cross-functional teams to deliver complex projects on time, enhancing operational efficiency and stakeholder satisfaction.
- Maintained schedules to meet key milestones at every project phase.
- Evaluated vendor proposals, selecting those that provided the best value for cost, quality, and timeliness.
Senior Project Manager
Level Tujuh Event Planner ( PT. Megah Alengga )
07.2019 - 08.2023
- Monitored project progress, identified risks and implemented corrective measures to acquire success.
- Crafted and maintained project plans and schedules to meet organizational objectives.
- Streamlined project management processes by implementing agile methodologies, resulting in improved efficiency and reduced costs.
Program Manager
Asian Games 2018 ( INASGOC )
01.2018 - 11.2018
- Built teams to address project goals and objectives for multiple projects.
- Participated in vendor selection and management process for program initiatives.
Education
High School Diploma -
SMK Panti Karya 1
DepokSkills
Market analysis
Budget optimization
Product development
Project management
Vendor evaluation
Team collaboration
Project scheduling
Consumer engagement
Product specifications
Trend analysis
Influencer marketing
Software
Microsoft Office
Adobe Photoshop
Adobe Premier
Timeline
Senior Brand Manager
Kanky ( PT. Dwi Ivan Panjaya )
11.2024 - 11.2025
Head of Product Research and Development
Erspo ( PT. Ritel Jaya Abadi )
10.2024 - 11.2024
Senior Project Manager
USS Networks ( PT. Untung Selalu Sukses )
01.2022 - 10.2024
Senior Project Manager
Level Tujuh Event Planner ( PT. Megah Alengga )
07.2019 - 08.2023
Program Manager
Asian Games 2018 ( INASGOC )
01.2018 - 11.2018
High School Diploma -
SMK Panti Karya 1