Hertriana Faadhil Rizqi

Drove direct customer engagement and business growth through cross-functional marketing strategies.

Enhanced online presence by optimizing B2B website, LinkedIn, and virtual room experiences.

Collaborated with sales teams to maximize impact and achieve business objectives.

Drove marketing initiatives for Samsung.com Indonesia, enhancing business growth in MX and CE categories.

Developed strategies to optimize traffic quality and increase sales conversions using owned media and mobile app.

Managed cross-functional team including Performance Marketing Manager, Shop App Manager, and Partnership Specialist.

Reported directly to Head of D2C Department, ensuring alignment on key objectives.

Increased app contribution from 10% to 40% within one year through targeted efforts.

Directed digital marketing, media, and e-commerce initiatives across APP subsidiaries in Asia and ANZ.

Executed strategies to drive digital transformation and support omnichannel growth.

Managed team of media, ecommerce, and KAM specialists to meet business objectives.

Drove business growth and brand awareness for Neurobion, Sangobion, and Iliadin in Indonesia.

Developed digital assets and touchpoints, contributing to global digital activation efforts.

Established strategic partnerships to launch e-commerce channels in Indonesia.

Managed customer care staff to uphold service quality and policy compliance.

Supported regional teams with effective digital brand activation strategies.

Managed digital assets for Beverages, Snacks & Biscuits brands and corporate resources.

Developed Playbook for Digital Marketing standards applicable to all brands.

Led development of masakapaya.com, a culinary resource website targeted at moms.

Promoted website through social media to increase brand awareness.

Contributed to website revamp projects for indofood.com and indofoodcbp.com, improving user experience.