Microsoft Office
Fadilah Restu Aria
Ecommerce Head
Jakarta,JK
Summary
Dynamic e-commerce operations manager with extensive experience overseeing all aspects of end-to-end processes, including strategic development, platform management, and customer engagement. Proven ability to leverage data-driven insights to enhance performance and stimulate growth. Strong history of building and leading high-performing teams dedicated to achieving business objectives and delivering exceptional results. Committed to driving innovation and efficiency in fast-paced environments.
Overview
8
8
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Ecommerce Head
PT. TRICOM MITRA MANDIRI (TRISULA CORP.)
11.2021 - Current
- Define and revise order fulfillment policies, and develop and implement a roadmap for the online store.
- Drive e-commerce sales performance.
- Examine the past performance of campaigns to improve marketing effectiveness.
- Examine service quality and customer satisfaction.
- Generate ideas and strategies based on data-driven insights.
- Identify potential partnerships.
- Implement e-commerce strategic and tactical programs.
- Manage and evaluate the e-commerce operations and processes.
- Manage the sales, promotions, marketing, and social media campaigns over digital platforms.
- Measure order fulfillment and customer satisfaction performance.
- Monitor and evaluate data analytics tools, and promote service innovation.
- Conducted regular competitor analysis to identify emerging trends and opportunities for growth within the industry landscape.
- Implemented data-driven strategies for pricing adjustments, maximizing profit margins while maintaining competitiveness in the market.
- Collaborated with cross-functional teams to develop cohesive branding strategies across all digital platforms, increasing brand awareness and customer loyalty.
- Increased online sales by implementing targeted marketing campaigns and optimizing product listings.
- Managed budget allocation effectively across various marketing channels, optimizing spend for maximum return on investment in e-commerce operations.
- Engineered a strategy that propelled monthly GMV from IDR 100 million to IDR 1.5 billion.
E-Commerce Operation Executive
PT. MIDO INDONESIA (TRISULA CORP.)
06.2021 - 11.2021
- Involved in campaign management, including the planning of product promotion, product launches, product listing, campaign follow-up, etc.
- Assist in developing and implementing demand generation plans to grow site revenue.
- Liaise with the Designer Team on artwork requirements, and monitor deadlines for completion.
- Liaise with the operations team to be responsible for stock inventory accuracy and to address any discrepancies.
- Assist the Customer Relations department with product knowledge.
- Generate analysis and sales reports on a regular basis.
- Logistic coordination, when required.
- Prepare and generate purchase orders, invoices, and coordinate logistics for B2B operations.
- Brand under my responsibility: Jack Nicklaus and JOBB.
Business Development - B2B Commercial
ZILINGO INDONESIA
02.2021 - 05.2021
- Identify trends and customer needs to achieve the growth of organic and non-organic transactions on the platform.
- Finding and developing new markets, and improving sales.
- Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
- Negotiated favorable contract terms with suppliers, leading to reduced costs without compromising quality or delivery timescales.
Merchandiser (Outright & Pvt. Labels)
ZILINGO INDONESIA
06.2019 - 01.2021
- Developing a product, starting from supplier pitching, material and design selection, price negotiation, and quality control of Outright and Private Label products.
- Buying finished products in the market, and pitching suppliers for imported products.
- Building a short, medium, or long-term sales pipeline in accordance with targets.
- Create alignment and collaboration between marketing and other functional areas, especially key stakeholders in Purchasing and Store Operations.
- Contribute to the planning process, and work collaboratively with the marketing team to build and execute marketing campaigns, programs, and initiatives.
- Manage strategy and execution for a new content management system that houses marketing materials from both internal and external sources.
- Use customer insight, analytics, research, and reporting functions to support decision-making, analyze results, and provide new ideas to better operate online.
- Working on launching the new product on the website, and getting another banner online.
- Successfully managed and drove performance across a portfolio of six brands, including kids' category, men's and women's shoes, accessories, and bags.
Merchandiser - Part Time
PT. SAMALA SERASI UNGGUL
06.2020 - 09.2020
- Develop product and costing following defined brand DNA.
- Sourcing material and supplier for the best product.
- Coordinate the supply and operations team to achieve certain delivery in meeting the launch/listing date through offline and online platforms.
- Managed the entire production lifecycle, from sourcing, manufacturing, to quality control, and delivery.
Assistant Merchandiser & Pvt. Label Operations
ZILINGO INDONESIA
02.2018 - 05.2019
- Assist the Merchandising Manager in handling product delivery from the supplier to the warehouse.
- Handling operations for brands, Private Label (order processing, stock management, returns, etc.).
- Communicate with the warehouse regarding private-label goods.
- Coordinated cross-functional teams to execute product launches successfully, achieving desired sell-through rates within target timeframes.
Education
High School Diploma -
SMA Negeri 2 Magetan
Magetan, Indonesia 04.2001 -
Skills
Effective time management
Effective communication
Analytical problem solving
E-commerce platforms
Website management
Action planning
Promotions management
Teamwork and collaboration
Customer service
Computer skills
Multitasking Abilities
Certification
Material Requirements Planning (MRP) Strategies in SAP LinkedIn (Michael Management) - April 2021
Software
Ecommerce Platform Tools
WMS Software
Ecommerce Enabler
Meta Ads & Google Ads
Timeline
Ecommerce Head
PT. TRICOM MITRA MANDIRI (TRISULA CORP.)
11.2021 - Current
E-Commerce Operation Executive
PT. MIDO INDONESIA (TRISULA CORP.)
06.2021 - 11.2021
Business Development - B2B Commercial
ZILINGO INDONESIA
02.2021 - 05.2021
Merchandiser - Part Time
PT. SAMALA SERASI UNGGUL
06.2020 - 09.2020
Merchandiser (Outright & Pvt. Labels)
ZILINGO INDONESIA
06.2019 - 01.2021
Assistant Merchandiser & Pvt. Label Operations
ZILINGO INDONESIA
02.2018 - 05.2019
High School Diploma -
SMA Negeri 2 Magetan
04.2001 -