Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic
Fadilah Restu Aria

Fadilah Restu Aria

Ecommerce Head
Jakarta,JK

Summary

Dynamic e-commerce operations manager with extensive experience overseeing all aspects of end-to-end processes, including strategic development, platform management, and customer engagement. Proven ability to leverage data-driven insights to enhance performance and stimulate growth. Strong history of building and leading high-performing teams dedicated to achieving business objectives and delivering exceptional results. Committed to driving innovation and efficiency in fast-paced environments.

Overview

8
8
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Ecommerce Head

PT. TRICOM MITRA MANDIRI (TRISULA CORP.)
11.2021 - Current
  • Define and revise order fulfillment policies, and develop and implement a roadmap for the online store.
  • Drive e-commerce sales performance.
  • Examine the past performance of campaigns to improve marketing effectiveness.
  • Examine service quality and customer satisfaction.
  • Generate ideas and strategies based on data-driven insights.
  • Identify potential partnerships.
  • Implement e-commerce strategic and tactical programs.
  • Manage and evaluate the e-commerce operations and processes.
  • Manage the sales, promotions, marketing, and social media campaigns over digital platforms.
  • Measure order fulfillment and customer satisfaction performance.
  • Monitor and evaluate data analytics tools, and promote service innovation.
  • Conducted regular competitor analysis to identify emerging trends and opportunities for growth within the industry landscape.
  • Implemented data-driven strategies for pricing adjustments, maximizing profit margins while maintaining competitiveness in the market.
  • Collaborated with cross-functional teams to develop cohesive branding strategies across all digital platforms, increasing brand awareness and customer loyalty.
  • Increased online sales by implementing targeted marketing campaigns and optimizing product listings.
  • Managed budget allocation effectively across various marketing channels, optimizing spend for maximum return on investment in e-commerce operations.
  • Engineered a strategy that propelled monthly GMV from IDR 100 million to IDR 1.5 billion.


E-Commerce Operation Executive

PT. MIDO INDONESIA (TRISULA CORP.)
06.2021 - 11.2021
  • Involved in campaign management, including the planning of product promotion, product launches, product listing, campaign follow-up, etc.
  • Assist in developing and implementing demand generation plans to grow site revenue.
  • Liaise with the Designer Team on artwork requirements, and monitor deadlines for completion.
  • Liaise with the operations team to be responsible for stock inventory accuracy and to address any discrepancies.
  • Assist the Customer Relations department with product knowledge.
  • Generate analysis and sales reports on a regular basis.
  • Logistic coordination, when required.
  • Prepare and generate purchase orders, invoices, and coordinate logistics for B2B operations.
  • Brand under my responsibility: Jack Nicklaus and JOBB.

Business Development - B2B Commercial

ZILINGO INDONESIA
02.2021 - 05.2021
  • Identify trends and customer needs to achieve the growth of organic and non-organic transactions on the platform.
  • Finding and developing new markets, and improving sales.
  • Developed an in-depth understanding of industry trends, enabling better anticipation of client needs and staying ahead of competitors.
  • Negotiated favorable contract terms with suppliers, leading to reduced costs without compromising quality or delivery timescales.

Merchandiser (Outright & Pvt. Labels)

ZILINGO INDONESIA
06.2019 - 01.2021
  • Developing a product, starting from supplier pitching, material and design selection, price negotiation, and quality control of Outright and Private Label products.
  • Buying finished products in the market, and pitching suppliers for imported products.
  • Building a short, medium, or long-term sales pipeline in accordance with targets.
  • Create alignment and collaboration between marketing and other functional areas, especially key stakeholders in Purchasing and Store Operations.
  • Contribute to the planning process, and work collaboratively with the marketing team to build and execute marketing campaigns, programs, and initiatives.
  • Manage strategy and execution for a new content management system that houses marketing materials from both internal and external sources.
  • Use customer insight, analytics, research, and reporting functions to support decision-making, analyze results, and provide new ideas to better operate online.
  • Working on launching the new product on the website, and getting another banner online.
  • Successfully managed and drove performance across a portfolio of six brands, including kids' category, men's and women's shoes, accessories, and bags.

Merchandiser - Part Time

PT. SAMALA SERASI UNGGUL
06.2020 - 09.2020
  • Develop product and costing following defined brand DNA.
  • Sourcing material and supplier for the best product.
  • Coordinate the supply and operations team to achieve certain delivery in meeting the launch/listing date through offline and online platforms.
  • Managed the entire production lifecycle, from sourcing, manufacturing, to quality control, and delivery.

Assistant Merchandiser & Pvt. Label Operations

ZILINGO INDONESIA
02.2018 - 05.2019
  • Assist the Merchandising Manager in handling product delivery from the supplier to the warehouse.
  • Handling operations for brands, Private Label (order processing, stock management, returns, etc.).
  • Communicate with the warehouse regarding private-label goods.
  • Coordinated cross-functional teams to execute product launches successfully, achieving desired sell-through rates within target timeframes.

Education

High School Diploma -

SMA Negeri 2 Magetan
Magetan, Indonesia
04.2001 -

Skills

Effective time management

Certification

Material Requirements Planning (MRP) Strategies in SAP LinkedIn (Michael Management) - April 2021

Software

Microsoft Office

Ecommerce Platform Tools

WMS Software

Ecommerce Enabler

Meta Ads & Google Ads

Timeline

Ecommerce Head

PT. TRICOM MITRA MANDIRI (TRISULA CORP.)
11.2021 - Current

E-Commerce Operation Executive

PT. MIDO INDONESIA (TRISULA CORP.)
06.2021 - 11.2021

Business Development - B2B Commercial

ZILINGO INDONESIA
02.2021 - 05.2021

Merchandiser - Part Time

PT. SAMALA SERASI UNGGUL
06.2020 - 09.2020

Merchandiser (Outright & Pvt. Labels)

ZILINGO INDONESIA
06.2019 - 01.2021

Assistant Merchandiser & Pvt. Label Operations

ZILINGO INDONESIA
02.2018 - 05.2019

High School Diploma -

SMA Negeri 2 Magetan
04.2001 -

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Fadilah Restu AriaEcommerce Head