FAIRUZ ATHORIQ
Brand Manager and Publishing Supervisor
Central Jakarta
Summary
A results-driven Brand Manager and Publishing Supervisor with 8 years of experience building IP ecosystems from the ground up. Specialist in transitioning IPs from creative concepts to commercial brands through Transmedia Strategy, Joint Venture (JV) management, and B2B partnerships. Proven track record in managing cross-functional teams of 10+ creatives and leading high-stakes brand activations with national media and government VIP exposure.
Experienced Supervisor leads team members to complete jobs on-time. Assigns tasks, trains employees, and implements company procedures. Excellent communication and listening skills. Provides leadership and vision, driving teams to meet goals.
Overview
5
5
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Publishing Supervisor / Brand Lead
Visi8 Studio
01.2023 - Current
- Joint Venture Execution (Podcast Ancur): Brokered and executed a high-level co-ownership deal for the IP 'Pasukan Hampa Udara'. Directed the full launch cycle, including Logo Reveal, Merchandise Production, and managing a dedicated Stage & Booth Residency at Indonesia Comic Con 2025.
- Team Leadership: Direct a multidisciplinary team of 10+ professionals (Illustrators, Designers, Ops) to deliver high-impact IP content and marketing assets.
- PR & Media Strategy: Orchestrated a national media blitz resulting in 5–8 Press Releases and National TV News coverage. Managed on-site relations for VIPs, including Ridwan Kamil (Former Governor) and Irene Umar (Deputy Minister).
- Corporate Rebranding: Spearheaded a total studio identity shift to align Visi8 Studio with international brand standards, increasing market appeal for global licensing.
- Retail Partnerships: Secured national distribution through Gramedia and Falcon Publishing for Galeo Anak Segara, achieving premium brand positioning at the Ubud Writers Festival.
- International IP Localization: Managed the end-to-end lifecycle for KARA: Guardian of the Realms, successfully transitioning the product from the US market (UPC) to Indonesian retail (ISBN/Box Set).
- IP Development: Conceptualized visual identities for foundational company IPs, ensuring creative consistency across multiple media formats.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
Artist Assistant (Initial Role)
Visi8 Studio
04.2021 - 12.2022
- Served as a key Artist Assistant for the studio’s intellectual property, the comic 'Kara Guardian of the Realms.' Responsible for crucial production tasks, including coloring, layout design, and lettering, ensuring consistent visual quality and adherence to strict narrative timelines.
- Supported the creative vision of the artist through active problem-solving efforts-from brainstorming new techniques to overcoming challenges faced during production processes.
Education
Bachelor of Arts - Graphic Design
Universitas Pembangunan Jaya
Indonesia 04.2001 -
Skills
Social Media Strategy
Accomplishments
- Event Lead: Indonesia Comic-Con (2024–2025) – Directed booth architecture, influencer collaborations, and live stage reveals.
- Press Spotlight: Featured in 8+ national press outlets and national broadcast news for IP launch excellence.
Certification
Project & Social Media Management (SGBVA by Tania Gromenko)
Timeline
Publishing Supervisor / Brand Lead
Visi8 Studio
01.2023 - Current
Artist Assistant (Initial Role)
Visi8 Studio
04.2021 - 12.2022
Bachelor of Arts - Graphic Design
Universitas Pembangunan Jaya
04.2001 -
CORE COMPETENCIES
- Leadership: Team Management (10+ Direct Reports), Stakeholder Relations, Project Lifecycle Management.
- Brand Growth: Corporate Rebranding, Joint Venture (JV) Structuring, IP Monetization & Merchandising.
- Public Relations: VIP/Government Relations, Press Release Distribution, National Media Strategy.
- Distribution: International IP Localization (US/UPC to Indo/ISBN), Retail Partnerships (Gramedia).