FAN XIFAN
Regional Director
Singapore
Summary
Product and growth leader with 15+ years of experience building and scaling digital platforms across Southeast Asia. Proven track record in 0→1 product creation, market expansion, and rapid user growth in social apps, SaaS, e-commerce, and AI-driven solutions.
A serial founder and operator who has scaled startups to tens of millions of users and multimillion-dollar revenue, while also leading innovation in large organizations like Huawei and JOYY Inc. Strong in product strategy, GTM execution, and data-driven growth—with growing expertise in leveraging AI technologies to drive product innovation, automate workflows, and unlock new business models.
- Dual strength in both product building and market operations
- Deep understanding of Southeast Asian digital markets, especially Indonesia
- Skilled at aligning vision, execution, and people
- Strong advocate for AI-first product thinking, especially in credit, SaaS, and SME ecosystems
- Consistently turns ideas into fast-scaling, category-leading products
Overview
16
16
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Regional Director
SME Bureau - Advance Intelligence Group
04.2024 - Current
- Leading SME Bureau business line, responsible for building the product from the ground up and assembling cross-functional teams across product, engineering, operations, and sales.
- Led the SME Bureau to official regulatory approval from OJK (Indonesia’s Financial Services Authority) in January 2025; launched pilot operations in Q1 and began commercial acquisition in Q2 with 50 paying members onboarded to date.
- Established a strategic partnership with Indonesia’s Ministry of SMEs, culminating in an official MOU signing ceremony led by the Minister in June.
- Initiated regional expansion in Q3, including product localization efforts for the Philippines and Singapore markets.
- Collaborating with the Monetary Authority of Singapore (MAS) in the AI Sandbox initiative to leverage public and third-party data for SME credit and business services innovation.
Head of Growth
JAGAT - Advance Intelligence Group
06.2022 - 12.2023
- Core founding member of JAGAT, the world’s leading map-based social platform, ranked #1 in the social category in Japan, Russia, Taiwan, Indonesia, Vietnam, Ukrain, Phlilippines, and other 15 countries.
- Scaled the platform from zero to 10 million users in 4 months through rapid iteration, localized campaigns, and community-driven growth loops. The app is currently still at 1m DAU and 10m MAU.
- Conceived and defined the initial product direction and positioning, shaping the user experience, social mechanics, and core features to fit Gen Z behavior.
- Led the go-to-market strategy across multiple countries, owning global user acquisition, digital marketing, creator/influencer growth, and user operations.
COO
Ginee - Advance Intelligence Group
08.2019 - 05.2022
- Co-founded and scaled Ginee into Indonesia’s largest e-commerce SaaS platform, serving 180,000+ merchants and integrating with 250,000+ online stores across marketplaces.
- Led the development of a comprehensive digital commerce ecosystem, including WMS, OMS, chat integration, fulfillment solutions, live streaming commerce, and media buying services.
- Drove platform growth to $4.3B+ in GMV, 50% quarter-over-quarter revenue growth, and supported 50M+ end buyers through merchant enablement.
- Secured and scaled partnerships with top enterprise clients such as MAP, Miniso, Gramedia, KKV, Erigo, Wardah, Vivo, and Sosro, alongside thousands of SMEs and DTC brands.
- Built and managed a 150+ person team across product ops, marketing, sales, and customer success in Southeast Asia.
- Led two successful fundraising rounds, securing capital to drive regional expansion and deepen product innovation.
Country Manager
HAGO ( JOYY)
01.2018 - 07.2019
- Appointed to launch and lead HAGO’s entry into Indonesia, growing it into one of the country’s most downloaded social gaming apps.
- Scaled the user base from zero to 30 million, with 8 million daily active users (DAU), making Indonesia HAGO’s largest and fastest-growing market.
- Drove the platform to generate USD 50 million in annual revenue, establishing sustainable monetization through virtual goods and in-app social features.
- Forged high-impact strategic partnerships with telco operator XL Axiata and retail giant MAP, boosting user acquisition and distribution reach.
- Oversaw localized product operations, community engagement, and marketing execution to ensure rapid adoption and retention across diverse user segments.
Growth Manager
BIGO LIVE (JOYY)
03.2016 - 10.2017
- Led user growth and market operations for BIGO LIVE in Indonesia, helping to establish the app as a dominant force in the live streaming space.
- Scaled the platform from zero to 20 million users, with 6 million daily active users (DAU), driving explosive early-stage adoption.
- Generated USD 60 million in annual revenue through localized monetization strategies, influencer partnerships, and real-time engagement features.
- Developed and executed market-specific campaigns, live talent onboarding, and creator ecosystem growth to fuel user stickiness and in-app spending.
- Played a key role in adapting the product to local content trends and cultural behaviors, ensuring strong retention and viral organic growth.
Founder & CEO
FASYEN fashion & beauty social e-commerce
10.2014 - 02.2016
- Founded and built FASYEN, a fashion and beauty social commerce app that empowered content creators and drove product discovery through community engagement.
- Scaled the platform to 100,000 daily active users (DAU) and onboarded 10,000+ beauty and fashion influencers, creating a vibrant content-driven ecosystem.
- Achieved #1 ranking in the Android beauty app category in Indonesia within its first year.
- Led end-to-end product development, community strategy, monetization experiments, and influencer marketing.
- Developed a niche yet loyal user base by combining editorial-style content, creator curation, and localized product recommendations tailored to Indonesian consumers.
Commercial Commercial Department Head
HUAWEI Indonesia
09.2009 - 09.2014
- Joined Huawei as Commercial Manager, and promoted to Department Head within 2 years based on strong performance and cross-functional leadership.
- Oversaw all commercial strategy, contract negotiation, and business operations for Huawei’s telecom infrastructure projects across 7 major Indonesian operators.
- Managed end-to-end commercial lifecycle including bidding, pricing, contract structuring, risk management, and compliance.
- Led a 60-person commercial team, collaborating closely with technical, legal, and finance departments to ensure project profitability and client satisfaction.
- Played a key role in scaling Huawei’s presence and revenue in the Indonesian telecom market during a high-growth period.
Education
Bachelor of Arts - Linguistics
The Ocean Uni of China
China 05.2003 - 07.2007
Skills
Growth & Market Expansion: GTM strategy, user acquisition, performance marketing, and community growth across multi-country markets
Product Leadership: Product ideation, positioning, roadmap planning, and user experience design with a focus on Gen Z, social, and commerce behavior
SaaS & Platform Operations: Deep understanding of SaaS ecosystem (OMS, WMS, chat tools), marketplace dynamics, and end-to-end digital operations
Startup Building: From founder vision to execution—team hiring, MVP development, monetization, and fundraising
Cross-Market Management: Extensive experience in Indonesia, Singapore, Philippines, China, with fluency in local business practices and consumer behavior
Multilingual Communication: Fluent in English, Mandarin, Cantonese, and Indonesian—able to bridge teams, clients, and culture seamlessly
Timeline
Regional Director
SME Bureau - Advance Intelligence Group
04.2024 - Current
Head of Growth
JAGAT - Advance Intelligence Group
06.2022 - 12.2023
COO
Ginee - Advance Intelligence Group
08.2019 - 05.2022
Country Manager
HAGO ( JOYY)
01.2018 - 07.2019
Growth Manager
BIGO LIVE (JOYY)
03.2016 - 10.2017
Founder & CEO
FASYEN fashion & beauty social e-commerce
10.2014 - 02.2016
Commercial Commercial Department Head
HUAWEI Indonesia
09.2009 - 09.2014
Bachelor of Arts - Linguistics
The Ocean Uni of China
05.2003 - 07.2007