Fanny Aeni
VP Commercial
Depok,Indonesia
Summary
Seeking a role in the company where I can leverage my extensive experience and strategic leadership skills and drive the company's growth and profitability.
Overview
18
18
years of professional experience
Work History
VP Commercial Business Unit Skin
Nusantics (PT Nusantara Genetika Semesta)
2022.05 - 2023.08
- Oversee and drive the commercial strategy of the company, ensuring Skin division's growth and profitability
- Responsible for managing various aspects of the Skin's division commercial operations, including sales, marketing, and business development
- Develop and execute effective strategies to increase revenue, expand the customer base, and maximize the Skin's division market share.
Senior Brand Manager
PT Shiseido Cosmetics Indonesia
2019.01 - 2022.04
- Responsible for the brand P&L and driving profitability
- Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information
- Build productive working relationships with sales team, CMI, regional category team, finance, and supply chain
- Support creation of National Category Building Plan and manage brand's day-to-day operations, external partners, and agencies
- Responsible for launch management, building launch plans, customer sell-in, and legal & regulatory issues.
Group Brand Manager (Consumer Goods)
KANMO GROUP
2018.01 - 2019.01
- Responsible for several brands: Sudocrem, Aveeno, Babyganics, Mothercare Toiletries, Mosquitno
- Lead marketing and digital team, develop and implement comprehensive brand strategies
- Conduct market research and competitor analysis
- Create and manage marketing budgets
- Collaborate with cross-functional teams
- Responsible for sales forecast, sales growth, and market expansion.
Senior Brand Manager Mustika Puteri
PT Mustika Ratu, Tbk
2016.09 - 2017.12
- Responsible for marketing aspect of Mustika Puteri
- Lead the team, develop and liaise with parties inside the company and agency
- Lead NPD and develop new products
- Responsible for sales forecast, sales growth, and market expansion.
Product Manager Bioderma & Institut Esthederm
NAOS - Bioderma Indonesia
2014.06 - 2016.09
- Manages the brand globally, as well as 360-degree communication
- Generates awareness and sales leads
- Responsible for product forecasts and inventory management
- Liaise with advertising/digital agency
- Handle and maintain relationships with partner distributors
- Media relations and handling PR activities.
Senior Business Officer
ARTEK N PARTNER GROUP (Creative Agency)
2009.03 - 2014.05
- Part of the day-to-day operations of the business
- Maintain relationships with advertising accounts
- Plan, implement, and organize events
- Prepare and coordinate projects
- Manage a portfolio of accounts
- Generate new business and engage in project management duties.
Senior Brand Executive
PT INTERPUBLIC GROUP COMPANY (McCann Erickson)
2008.10 - 2009.02
- Marketing, advertising, and promotion planning
- Develop long and short-term strategic marketing plans
- Carry out day-to-day brand needs.
Account Executive
PT LEO BURNETT KREASINDO (ARC WORLDWIDE)
2008.07 - 2008.10
- Marketing, advertising, and promotion planning
- Develop long and short-term strategic marketing plans
- Carry out day-to-day brand needs.
Account Executive
DELTA KREATIVINDO Advertising Agency
2007.07 - 2007.08
- Maintain relationships with advertising accounts.
Account Services
PT MASA SOLUSINDO (MASA ENTERPRISE)
2005.09 - 2007.02
- Maintain and develop relationships with current accounts and prospects
- Plan and carry out marketing activities
- Assist in planning and executing Digital Marketing Solution Services
- Carry out market research and customer surveys.
Education
S1 - Advertising
STIKOM the London School of Public Relations
High School - undefined
SMUN 36 Jakarta
Skills
Business Development
Policy Development
Office management
Expense reporting
Seminars And Courses
- Intermediate Level at LB-LIA English Course, Kelapa Gading, Jakarta
- The LCCI Examination Board for 'English for Business', Jakarta
- The LCCI Examination Board for 'Marketing', Jakarta
- Packaging Design competition for TEBS brand at Absolutely Jakarta Exhibition - held by London School advertising batch VI, Jakarta
- Creative Brand Activation & Engagement by Octobrand & OMG, Certified
Personal Information
- Height: 162 cm
- Weight: 68 Kg
- Date of Birth: 10/26/YY
Languages
English
Advanced (C1)
Timeline
VP Commercial Business Unit Skin
Nusantics (PT Nusantara Genetika Semesta)
2022.05 - 2023.08
Senior Brand Manager
PT Shiseido Cosmetics Indonesia
2019.01 - 2022.04
Group Brand Manager (Consumer Goods)
KANMO GROUP
2018.01 - 2019.01
Senior Brand Manager Mustika Puteri
PT Mustika Ratu, Tbk
2016.09 - 2017.12
Product Manager Bioderma & Institut Esthederm
NAOS - Bioderma Indonesia
2014.06 - 2016.09
Senior Business Officer
ARTEK N PARTNER GROUP (Creative Agency)
2009.03 - 2014.05
Senior Brand Executive
PT INTERPUBLIC GROUP COMPANY (McCann Erickson)
2008.10 - 2009.02
Account Executive
PT LEO BURNETT KREASINDO (ARC WORLDWIDE)
2008.07 - 2008.10
Account Executive
DELTA KREATIVINDO Advertising Agency
2007.07 - 2007.08
Account Services
PT MASA SOLUSINDO (MASA ENTERPRISE)
2005.09 - 2007.02
S1 - Advertising
STIKOM the London School of Public Relations
High School - undefined
SMUN 36 Jakarta