Farah Dini Novita

• Support the CEO in implementing the company’s strategic vision and long-term goals.
• Oversee day-to-day operations and facilitate cross-departmental collaboration across product, marketing, and technology.
• Lead project coordination for strategic initiatives such as digital platform development and B2B activations.
• Monitor organizational KPIs and ensure team accountability in line with business objectives.
• Represent the organization in key external meetings and partnership negotiations.

• Directed marketing initiatives in coordination with content, product, and partnerships teams.
• Collaborated in the development of Aman Rewards, focusing on structuring tiered memberships and loyalty points to support future engagement strategies.
• Contributed to the conceptualization of the Knowledge Hub, a framework to organize and elevate existing and envisioned educational programs under one brand narrative.
• Translated CEO’s ideas into executable campaigns, including Aman Financial Literacy and Golden Hours, targeting financial and soft skill empowerment.
• Managed the execution of virtual events such as The Bridge Conference, and other strategic events in collaboration with financial regulators, associations, and community partners.

• Represented the company in media and public engagements, promoting financial literacy and brand presence.
• Co-authored financial planning books and thought leadership materials with the content team.
• Served as lead project manager for FORWARD 2019, working with the team to organize a sold-out event with 3,500 attendees and international speakers.
• Collaborated on content strategy that helped scale Jouska's social media presence from 2,000 to 750,000 followers organically.
• Helped design specialized programs for B2B partnerships to deliver financial planning projects for employees, fostering strategic collaborations and business opportunities.
• Generated leads through various channels, including social media, events, and public
  engagements, contributing to business growth and brand visibility.
• Developed compelling storytelling strategies for sponsored content by partner brands, enhancing
  brand positioning and audience engagement.

• Provided personalized financial guidance to individual clients
• Created and implemented comprehensive financial plans tailored to each client's objective
• Developed and maintained client relationships to ensure long-term financial success
• Authored insightful financial planning articles and engaged as a speaker to raise financial
  literacy
• Partnered with leading brands to deliver engaging financial workshops and discussions,
  promoting financial literacy and empowerment

• Managed individual personal finance matters and guided clients in implementing their financial
  plans, ensuring financial well-being and stability.
• Leveraged multiple platforms to educate audiences on financial planning, including hosting
  talk shows, and workshops, and as a speaker at various events
• Established a strong presence in the media as a columnist and contributor to various publications,
  sharing expert insights on financial management and planning.

Starting my career as a financial planner after graduating from university in 2009 . I was passionate with investment, which finally led me to learn about financial planning. I believe sharing and teaching are the best way to learn, thus I decided to create a personal finance blog in February 2010. From that blog, I gained many recognition which creating leads for the company and many interviews at national magazines and newspapers. I was appointed as a Head of Marketing and Sales in 2011 after seeing my performance in getting new clients.