Fasya Maydya Ainani
Marketing Communication
Jakarta,
Summary
Energetic and creative PR & Marketing Communication specialist with a proactive and optimistic approach to every task. Demonstrated ability to achieve optimal results through dedication and a positive mindset.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Communication
PT Arupa Cloud Nusantara
Jakarta
01.2023 - Current
- Proficient in planning and executing diverse events, ensuring flawless coordination to enhance brand awareness and generate leads.
- Developed and implemented successful promotional campaigns, leveraging creativity and market insights to enhance brand visibility and engagement.
- Demonstrated expertise in managing social media content, driving brand awareness, customer engagement, and lead generation through strategic content curation and scheduling.
- Mentored and supervised content writing intern, ensuring high-quality article blogs that align with the brand's voice and messaging.
- Utilized MTarget for email marketing, crafting personalized and targeted campaigns that achieved impressive open and click-through rates, driving customer retention and conversion.
- Cultivated and managed working relationships with vendors, agencies, and associates, resulting in fruitful collaborations that enhanced overall marketing efforts.
- Prepared monthly and quarterly reports on marketing activities, utilizing data-driven insights to refine strategies and optimize results and ROI.
- Led the content creation for landing pages and contributed to the revamp of the website.
- Established a successful CSR program, actively contributing to social causes and fostering a positive brand image in the community.
- Assisted in organizing and supporting internal activities such as townhall meetings or gatherings, fostering a positive and cohesive work culture within the organization.
Public Relation & Marketing
Accesstrade Indonesia
Jakarta
08.2015 - 08.2018
- Create and manage email marketing campaigns utilizing Mailchimp, which include onboarding 7days email, building audience prospect lists, developing visual content templates, writing newsletter material, and tracking open and click rates
- Successfully increase Instagram followers organically from 400 to more thanfollowers by being attentive to trending topics to create fresh content and creative brief
- Creating editorial plan 1post/day for social media channels including Facebook, Instagram, LinkedIn, and Twitter
- Additionally, creating content on TikTok that potentially be on FYP and developing a
- Telegram community
- Acquired 10 new KOL and including one that generated more than 7000 new users by conducting a KOL selection analysis
- Managing from approaching and collaborating, creating KOL brief, MOU & Invoice, maintaining the scope of work such as approval content, paid-post, and filling event/webinar
- Create more than 3000 new leads by organizing events such as events for product launches, webinars for education, training to guide publishers, and annual events in the form of summits and conferences on a global scale
- And primarily in charge of strategy promotion and virtual platform operations
- Being part of the Global Support Team that coordinates with other countries such as Vietnam, Thailand, Malaysia, and Singapore
- Managing creative materials, new product launching, and event management
- In collaboration with the Sales team to develop social media activities such as giveaways, ad content, and program promotions to boost double date9, 10.10, etc), year-end bonuses, and special deals campaigns
- Provide suggestions for revamping company websites, creating the brief of structure, copywriting, and other materials
- Create the content for blog articles or landing pages
- Create press release material in the form of news articles, announcements, letters, or social media posts
- Utilize Qontak tools to create Whatsapp marketing templates for information blasts
- Create monthly and quarterly PR & Marketing reports, that include activities, results, insights, and next plan.
Social Media Specialist
AITINDO
Jakarta
06.2019 - 12.2022
- Successfully managed the social media accounts of three diverse brands: KOSE Cosmeport, a renowned beauty care product; PermataHati, a CSR program by Permata Bank; and Toblerone, a popular F&B chocolate brand.
- Strategically executed social media campaigns, resulting in an impressive cumulative increase of 5,000 followers across the aforementioned brands.
- Crafted compelling copywriting for visuals and captions, ensuring brand messaging consistency and engaging storytelling to resonate with the target audience.
- Utilized Hootsuite to schedule and publish content efficiently, adhering to a well-planned social media calendar that optimized engagement and reach.
- Developed and implemented strategic plans for brand pitching, enhancing brand awareness and forging strong connections with the audience and potential partners.
- Provided operational support by collaborating with the design team to conduct product and talent photoshoots, capturing appealing visuals to elevate brand identity.
- Actively reported live events on Instagram stories, showcasing real-time updates and enhancing audience engagement during key moments.
- Efficiently managed and responded to messages and comments as an admin, fostering a positive online presence and ensuring excellent customer interaction.
- Conducted in-depth social media analysis and prepared comprehensive monthly reports for the above brands, offering valuable insights to optimize future campaigns and track performance metrics.
Service Quality and Distribution Intern
PT Bank Tabungan Negara
Jakarta
06.2017 - 08.2017
- Collaborated closely with the manager, providing invaluable assistance and support in executing her daily activities and responsibilities.
- Successfully organized the prestigious annual event "Best Frontliner Award," demonstrating exceptional organizational skills in managing participant lists, preparing event materials, and meticulously documenting key moments.
- Demonstrated keen attention to detail while monitoring and reporting on the frontline services of branch offices, ensuring consistent and high-quality service delivery.
- Displayed strong analytical abilities by efficiently recapping data as requested, offering comprehensive insights and aiding in data-driven decision-making processes.
Public Relations Intern
Pendidikan Vokasi Universitas
Jakarta
05.2018 - 08.2018
- Proficiently crafted engaging press releases, ensuring accurate and compelling information to be disseminated on websites, effectively enhancing brand visibility and communication with the public.
- Conducted interviews with college students, skillfully curating captivating testimonial content that resonated with the target audience and showcased the brand's impact on the community.
- Skillfully reported live event activities, capturing and documenting key moments with precision and creativity, resulting in engaging event coverage and increased audience engagement.
- Exhibited a creative flair while curating and publishing captivating content on Instagram, effectively driving brand awareness, fostering a loyal online community, and achieving impressive audience growth.
- Designed and executed invitation media for events, showcasing excellent attention to detail and visual aesthetics, while also proficiently monitoring media coverage, ensuring the brand's reputation was well-managed.
- Played a pivotal role in event preparation, meticulously handling various aspects such as seating arrangements, participation lists, materials preparation, certificates, and merchandise, resulting in seamless and successful events.
Education
Bachelor Degree - Communications
LSPR Communication And Business Institute
Jakarta 08.2019 - 12.2022
Diploma Degree of Communication - Communications
University of Indonesia
Jakarta 08.2015 - 08.2018
Skills
Event Management
Content Creation
Social Media Management
Copywriting
Press Release Writing
Cross-functional Collaboration
Email Marketing
Public Relations
Marketing Strategies
Influencer Marketing
Partnership Development
Timeline
Marketing Communication
PT Arupa Cloud Nusantara
01.2023 - Current
Bachelor Degree - Communications
LSPR Communication And Business Institute
08.2019 - 12.2022
Social Media Specialist
AITINDO
06.2019 - 12.2022
Public Relations Intern
Pendidikan Vokasi Universitas
05.2018 - 08.2018
Service Quality and Distribution Intern
PT Bank Tabungan Negara
06.2017 - 08.2017
Diploma Degree of Communication - Communications
University of Indonesia
08.2015 - 08.2018
Public Relation & Marketing
Accesstrade Indonesia
08.2015 - 08.2018