Fatimah Ratu Zahra
Senior Market Research Manager
Jakarta, Indonesia
Summary
Strategic insights professional with 10+ years of experience in market research, business intelligence, and account management. Skilled at transforming complex data into actionable insights that drive business growth and decision-making. Recognized for a growth mindset, proactive approach, and ability to thrive in fast-paced, dynamic environments.
Overview
10
10
years of professional experience
Work History
Senior Account Manager
Worldpanel Indonesia
07.2022 - Current
- Lead and strengthen relationships with a key global FMCG client in the beauty and personal care categories
- Improved client survey score from 3.5 to 4, reflecting stronger client satisfaction and engagement
- Deliver data-driven insights and market analysis to identify business opportunities across FMCG sectors, engaging with multiple client stakeholders
- Collaborate with cross-functional research agencies to provide actionable recommendations that influence client business strategies
- Conduct internal training sessions to ensure consistent excellence in service delivery
Account Manager
Worldpanel Indonesia
01.2020 - 07.2022
- Delivered market insights and strategic recommendations to clients, ranging from daily updates to high-level presentations for C-level executives
- Built strong relationships with senior client stakeholders, generating approximately USD 120,000 in additional revenue across multiple sectors including beverages, beauty, personal care, and pharmaceuticals
- Led cross–business unit collaboration to successfully onboard new clients
- Developed team members’ capabilities in data analysis, insight generation, and client servicing
Senior Research Executive
The Nielsen Company Indonesia
05.2018 - 01.2020
- Became the main contact for 5 client accounts, addressing queries on homepanel purchase behavior across FMCG categories (Personal Care, Food, Dairy, and Pharmaceuticals)
- Managed end-to-end quantitative ad-hoc studies, from client brief discussions to final report creation
Account Executive
GfK Retail & Technology Indonesia
06.2015 - 05.2018
- Provided comprehensive support for client queries and ensured timely delivery of data
- Conducted data analysis and crafted presentation deck for 6 clients in consumer electronics industry
Education
Bachelor's Degree - Strategic and Defence Study
President University
Cikarang, Indonesia 04.2001 -
Skills
- Data Analysis: Proficient in Excel and market research methods, particularly home panel and retail audit
- Business Intelligence: Skilled in data visualization and reporting using PowerPoint; adaptable and willing to learn new tools
- Communication: Experienced in client presentations up to C-level executives, stakeholder management, and report writing by integrating data from multiple research studies into cohesive reports
- Collaboration: Strong in cross-functional teamwork and strategic problem-solving
Achievements
- Unilever – Agency Partnership Excellence Award Nominee (2025): Nominated by the Global Insights VP for excellence in strategic collaboration and impactful insight delivery
- Worldpanel Indonesia – Most Improved Team in Client Satisfaction (2024): Recognized for significant improvements in client satisfaction through proactive service enhancements for the Unilever account
- Worldpanel Indonesia – Runner-Up Role Model of the Year (2023): Acknowledged for demonstrating leadership, collaboration, and strong commitment to team success
- Worldpanel Indonesia – Most Outstanding Team in Revenue Growth (2022): Recognized for achieving exceptional revenue growth through client expansion and strategic project wins
Timeline
Senior Account Manager
Worldpanel Indonesia
07.2022 - Current
Account Manager
Worldpanel Indonesia
01.2020 - 07.2022
Senior Research Executive
The Nielsen Company Indonesia
05.2018 - 01.2020
Account Executive
GfK Retail & Technology Indonesia
06.2015 - 05.2018
Bachelor's Degree - Strategic and Defence Study
President University
04.2001 -