Summary
Overview
Work History
Education
Skills
References
ACHIEVMENT AND SEMINAR
CLIENT LIST
Interests
Timeline
BusinessAnalyst
FEBRI RATNA SARI

FEBRI RATNA SARI

CHIEF MARKETING OFFICER (CMO)
Tangerang Selatan

Summary

Dynamic marketing professional with over 15 years of experience in crafting and implementing innovative strategies across diverse sectors, including media, event organizing, and digital platforms. Expertise includes delivering comprehensive 360 marketing campaign solutions across ATL, BTL, media, and digital channels, with successful execution of over 1,000 campaigns. Proven ability to collaborate with more than 1,000 companies to drive brand awareness and engagement through targeted marketing initiatives. Skilled in digital marketing, social media strategy, advertising, event planning, video production, public relations, and training.

Overview

16
16
years of professional experience
1
1
Language

Work History

Business Development

BSM - Entertainment and MANARA Digital Agency
07.2025 - Current
  • Create Projection and dealing with clients
  • Handling clients 360 communication
  • Collaboration with internal and external team
  • B2B collaboration
  • Enhanced company revenue through effective business development initiatives and partnerships.
  • Increased lead generation by researching and identifying potential clients for business development opportunities.
  • Fostered strong relationships with key stakeholders, promoting collaboration and driving business development.
  • Assisted with new business development by creating compelling proposals tailored to prospective clients'' needs.
  • Achieved company growth by implementing strategic marketing plans and business development initiatives.
  • Contributed to business development initiatives, identifying new opportunities for revenue growth.
  • - Supported business development efforts with the creation of compelling sales presentations.
  • - Led successful business development efforts, securing new accounts while maintaining existing client relationships.
  • - Collaborated with cross-functional teams for the successful execution of business development initiatives.
  • - Supported business development efforts by providing technical expertise during client presentations and proposal preparations.
  • Supported business development efforts by providing accurate financial forecasts for potential projects during the bidding process.
  • Conducted thorough market research to support business development initiatives, driving growth opportunities for the organization.
  • Assisted in new business development efforts by providing insights through detailed model analyses. Increased client base by developing and implementing targeted business development strategies.
  • Boosted company revenue through effective business development and partnership-building efforts.
  • Contributed significantly towards business development efforts by providing insights into pricing strategies based on historical billing performance.
  • Analyzed market trends to identify new opportunities for business development within assigned territory.

Chief Marketing Officer

Mahakarya Adi Indonesia (MAI)
01.2022 - 07.2025
  • My responsible for developing and executing a company’s marketing strategy to drive growth, enhance brand awareness, and meet revenue goals. The role is both strategic and operational, often interfacing with executive leadership, sales, product, and customer service.
  • MAI Industries handling, all industries especially Government, F&B, Beauty, Pharmacy and Gadget.


  • Seeking multi-billions rupiah marketing budgets, optimizing resource allocation for maximum impact as our clients potentials.
  • Mentored marketing team members, promoting professional development and enhancing team performance.
  • Evaluated campaign effectiveness through KPIs, refining strategies to achieve business objectives.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Established strategic partnerships, expanding market reach and driving revenue growth.
  • Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Established targets for social media platforms to reflect business objectives.
  • Devised and presented business plans and forecasts to board of directors.
  • Oversaw divisional marketing, advertising and new product development.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Monitored key business risks and established risk management procedures.

Country Manager

Microad Blade Indonesia
01.2015 - 12.2021
  • Develop all plan sales and strategy, managed all sales, new business prospecting, proposing new product and services, fulfill Indonesia company target, dealing with partners, representative management from Japan to Indonesia culture.
  • Blade Industries handling, digital platform inventory based and collaboration more the 100 agencies in Indonesia. -Led market expansion initiatives, increasing brand presence across diverse regions.
  • Managed cross-functional teams, fostering collaboration to enhance project outcomes. -Analyzed market trends, providing insights to inform product development and positioning.
  • Mentored and trained junior staff, fostering professional growth and enhancing team capabilities.
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
  • Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
  • Aligned marketing campaigns with overall business goals to increase awareness of products/services among target audiences.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Managed accounts to retain existing relationships and grow share of business.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Jr Manager Sales

PT. Kompas Gramedia
02.2011 - 12.2014
  • Set and manage a short and long plan of digital media under Kompas Gramedia Group and to supervise sales person and reporting our sales & plan for each media to management every week.
  • I supervise 6 team digital media handled (duniasoccer.com, nationalgeographic.co.id, fotokita.net, chip.co.id, intisari-online.com, hai-online.com and ideanonline.co.id)


The Supervise Duties

1. Activation program offline and online program

2. Coordinate the program with publisher of each media.

3. Sponsorship of our media program.

4. The administration, such as a report, legal process, and scheduling.

  • Led cross-functional teams to enhance operational efficiency and streamline project execution.
  • Developed training materials and conducted workshops to elevate team performance and knowledge retention.
  • Analyzed workflow processes to identify bottlenecks, implementing solutions that improved productivity.
  • Managed project timelines and deliverables, ensuring alignment with organizational goals and stakeholder expectations.

Account Executive

PT. Noffa Pratama (Netplus)
11.2009 - 10.2010
  • had handled 2 group , Gudang Garam and Nestle Indonesia
  • Client Communication: Serve as the main point of MOU
  • Sales Presentations & Demos: Present products or services to prospective clients.
  • Negotiation & Closing Deals: Work on pricing, contracts, and closing sales.
  • Account Management: Maintain and grow relationships with existing clients.
  • Collaboration: Work closely with marketing, production team
  • Event handling
  • Reporting to clients
  • Developed and maintained strong client relationships to drive customer satisfaction and retention.
  • Coordinated sales activities and ensured alignment with marketing strategies to achieve business goals.
  • Analyzed market trends and customer feedback to refine product offerings and improve sales strategies.
  • Led cross-functional teams to execute promotional campaigns and increase product visibility in target markets.

Education

Master Degree - Marketing Communication

PGP The London School Of Public Relations Jakarta
Jakarta
01.2011

Bachelor Degree - Public Relations

STIKOM The London School Of Public Relations Jakarta
Jakarta
01.2010

Skills

Top Management Handling

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References

Anita, Yuniarti, FKS Group

ACHIEVMENT AND SEMINAR

  • Honors Awards The 3rd Winner Of Creative Competition.
  • The Finalist Innolympic Program 2013 Group Of Magazines
  • 1st Winner Army Creative Competition at Gramedia Majalah.
  • Most Valuable Person (MVP Team)
  • As Public Speakers at :

    1. Wallstreet Devops X Qarilabs Webinar.

    2. PT Bank Raya Indonesia Tbk.

    3. Bina Nusantara University Jakarta Workshop (Discussion Week)

    4. Lembaga Penjamin Simpanan (LPS) Digital Training.

    5. Collaboration MAI X Infia Group

CLIENT LIST

  • Asian Games with Ministry of Communication Indonesia (Kemkominfo)
  • LPS Integrated campaign (3 years)
  • Event Campaign launching “Sushiro”
  • Apple Performance 3 years
  • Macaco, KTO Tourism 360 Campaign
  • Tokopedia Performance
  • Dunlop 360 Campaign (4 years)
  • Performance Campaign Sinarmas Campaign
  • FKS Group 360 Campaign
  • BPJSTK Digital Performance Campaign
  • BNIS, BSM Leads Performance Campaign
  • Etc

Interests

Tennis

Padel

Networking

Timeline

Business Development

BSM - Entertainment and MANARA Digital Agency
07.2025 - Current

Chief Marketing Officer

Mahakarya Adi Indonesia (MAI)
01.2022 - 07.2025

Country Manager

Microad Blade Indonesia
01.2015 - 12.2021

Jr Manager Sales

PT. Kompas Gramedia
02.2011 - 12.2014

Account Executive

PT. Noffa Pratama (Netplus)
11.2009 - 10.2010

Bachelor Degree - Public Relations

STIKOM The London School Of Public Relations Jakarta

Master Degree - Marketing Communication

PGP The London School Of Public Relations Jakarta
FEBRI RATNA SARICHIEF MARKETING OFFICER (CMO)