Felysia Martha
Senior Account And Acquisition
Summary
I have my interest on digital and payment. My experience on ecommerce, payment gateway, account management and customer acquisition gave me more experience to handle very well on acquisition and payment field. Not only work as self contributor but also able to manage team as well.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Business Development Manager
PT Visa Worldwide Indonesia
Jakarta, Indonesia
12.2023 - Current
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
Head of Start-Up Business
Midtrans Payment Gateway
10.2021 - 11.2023
- Company Overview: part of Gojek Group
- As Head of Start-Up Business on payment gateway company, I'm responsible on merchant acquisition and retention specifically on Start-up merchants both on inbound and outbound stream.
- Not only that, I also managed internal and external (bank, principal, payment providers) acquisition arrangement to make the process smoother.
- My role required me to be able seeing start-up market and grow their business as well.
- I also required to create a strategy, maintain and ensure all target both on qualitative (service performance) and quantitative (numbers) can be achieved.
- During my supervision, I supervised up to 13 persons on my team.
- Part of Gojek Group
Head of Business Activation
Midtrans Payment Gateway
02.2019 - 10.2021
- Company Overview: part of Gojek Group
- As head of business activation on payment gateway company, I'm responsible on merchant acquisition both on inbound and outbound stream.
- Not only that, I also managed internal and external (bank, principal, payment providers) acquisition arrangement to make the process smoother.
- My role required me to handle SMB and Enterprise acquisition merchants.
- I also required to create a strategy, maintain and ensure all target both on qualitative (service performance) and quantitative (numbers) can be achieved.
- During my supervision, I supervised up to 10 persons on my team.
- Part of Gojek Group
Senior Business Associate
PTKoneksi Integrasi
10.2017 - 02.2019
- Company Overview: Prism & Selly
- Coral pivot from B2C to B2B. I am responsible for branding and sales for this new product.
- Prism core product is Chat Commerce and channel management.
- Our goal is to increasing conversion rate, satisfaction, and work efficiency.
- I directly reporting to CMO/ CO- Founder and my COO.
- My achievement here was got 10 high profile e-commerce website in a month even though the product not yet released.
- Aside from that I also responsible for Partnership, Community Management, Business development, and Sales.
- I always achieved my KPI every quarter.
- My team could achieve 10% Growth Rate every week.
- Prism & Selly
Growth Manager
PT. Koneksi Integrasi
10.2015 - 10.2017
- Company Overview: www.coralshop.co.id
- Coral is a subsidiary of Veritrans (MidTrans). Coral is a smart seller's tool that focused on fashion and beauty only.
- Coral is B2C company. Basically Coral is app-based but it also has a web-version.
- The objective is to building a platform for Online Shop Sellers to do business easily.
- My job scopes are strategic planning and running a campaign, branding, account servicing (sellers/merchant), account acquisition (sellers/merchant), partnership with brand, bloggers, public figure or endorse management, content curation management, social media, trend analysis, event.
- More or less my job scopes are measurable for digital.
- For a certain period, I used to be an interim Team Lead for my team replacing my COO.
- I directly reporting to COO/ CO- Founder of Coral.
- My achievements here got 250 sellers in a month just right after Coral was launched and make Coral growth rate around 7% per week.
- Www.coralshop.co.id
Business Development Supervisor
PT.Berry Technology
04.2015 - 10.2015
- Company Overview: www.berryoutlet.com
- BerryOutlet is one of Indonesia's marketplace.
- I was managed all kinds of business unit and business development of BerryOutlet such as payment gateway, business flow, and distribution.
- Other than that, I also handled digital marketing strategy, supervise merchant relations officer, client relationship management and media strategy buying also worked with web development to develop BerryOutlet website.
- As a supervisor, I reported to Director and supervised two staffs.
- I was helped to develop this product from scratch.
- There were no seller, very few visitors (around 100-300 visitors/month), and no sales after one-year of development.
- But during my supervision, BerryOutlet able to achieved their first sale for this company.
Partner Relations
Kaskus Networks
10.2012 - 10.2013
- Company Overview: www.kaskus.com
- Kaskus (www.kaskus.com) is the largest Indonesian online forum website.
- It is one of the biggest website in Indonesia.
- My job scope is handling all kinds of full barter partnerships from corporate brands, government institutions, schools, and universities.
- Other than client relationship management relationship, I had to maintain the forum with relevant content which also required securing partner companies that could provide complementary assets to engage members in their categories of interest, handling all full barter and semi-barter on Kaskus, the largest online Indonesian community.
- I also handled the digital marketing strategy for the Marketing team.
- Projects included Kaskus Jelajah TKP, Kaskus The Lounge, Kaskus The Lounge Goes to School, LiveNgaskus, Djarum Black Apps Competition, Ken&Kaskus biography book, Community Support, media partnerships plus organizing concerts, seminars, and talk shows.
- Www.kaskus.com
Marketing Communication (Internship)
PT. Fortune PR
08.2011 - 11.2011
- Company Overview: Jakarta, Indonesia
- Assist marketing communication manager.
- Maintain news and blog for Fortune PR website.
- Skills I have acquired from this internship are dealing with clients, how to present proposals or projects, how to persuade clients, strategic thinking, blog and website skills, how to plan an event, how to deal with crisis, how to get my prospective clients.
- Jakarta, Indonesia
Education
Master Degree -
London School of Public Relations
10.2013 - 10.2014
Bachelor Degree - undefined
London School of Public Relations
10.2011 - 10.2013
mandarin language course
China Youth For Political Science
10.2014 - 10.2015
Skills
Relationship building
Business development
Team leadership
Lead generation
Project management
Sales presentations
Market research
Strategic partnerships
Account management
Financial reporting
Revenue generation
Pipeline management
Performance tracking
Websites
Timeline
Business Development Manager
PT Visa Worldwide Indonesia
12.2023 - Current
Head of Start-Up Business
Midtrans Payment Gateway
10.2021 - 11.2023
Head of Business Activation
Midtrans Payment Gateway
02.2019 - 10.2021
Senior Business Associate
PTKoneksi Integrasi
10.2017 - 02.2019
Growth Manager
PT. Koneksi Integrasi
10.2015 - 10.2017
Business Development Supervisor
PT.Berry Technology
04.2015 - 10.2015
mandarin language course
China Youth For Political Science
10.2014 - 10.2015
Master Degree -
London School of Public Relations
10.2013 - 10.2014
Partner Relations
Kaskus Networks
10.2012 - 10.2013
Bachelor Degree - undefined
London School of Public Relations
10.2011 - 10.2013
Marketing Communication (Internship)
PT. Fortune PR
08.2011 - 11.2011
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