Feni Imelda
Senior Catering Sales Manager
Jakarta Selatan
Summary
I am a person who is happy and easy to socialize, meet, and even work with people I just met. I am also known as a good listener so that I am able to grasp the essence of the problem and provide the right solution. And a person who can make decisions quickly and accurately, even when situations are precarious or under pressure. For me, every job is important. Doing it carefully and as much as possible is a form of my responsibility
Professional catering sales expert focused on delivering high-quality results. Known for successfully managing intricate event logistics and enhancing client satisfaction. Team-oriented and adaptable, with strong emphasis on collaboration and responsiveness. Skilled in client negotiations and event planning.
Overview
22
22
years of professional experience
1
1
year of post-secondary education
Work History
SENIOR CATERING & SALES MANAGER
THE WESTIN JAKARTA
Jakarta Selatan, Jakarta
02.2022 - Current
- Developed detailed proposals for prospective clients, showcasing a thorough understanding of their needs and expectations.
- Managed large-scale events successfully, coordinating staff and resources to ensure seamless execution.
- Increased event bookings by developing strong relationships with clients and providing personalized catering solutions.
- Exceeded sales targets consistently by implementing effective upselling techniques during client consultations.
- Provided exceptional customer service to clients throughout the entire event process, generating positive reviews and repeat business.
- Implemented new marketing strategies for catering services, resulting in increased brand visibility and client inquiries.
- Conducted site visits with potential clients to showcase venue capabilities and assist them in visualizing their events.
- Worked closely with internal event planners to ensure all aspects of client events were coordinated and executed to their satisfaction.
- Continuously sought out feedback from clients and staff, using insights to inform improvements in service offerings and processes.
- Mentored junior sales team members, sharing best practices and cultivating a supportive work environment.
- Maintained accurate records of client information using CRM software, allowing for efficient tracking of leads and communication history.
- Presented regular sales reports to senior management, highlighting successes as well as areas requiring improvement or additional support.
- Streamlined communication processes between sales and operations teams, improving efficiency and reducing errors in event planning.
- Evaluated competitor strategies to identify opportunities for growth and differentiation within the market.
CATERING & EVENTS MANAGER
DOUBLETREE BY HILTON JAKARTA DIPONEGORO
Central Jakarta, DKI Jakarta
03.2015 - 02.2022
- Negotiated contracts with clients, ensuring mutually beneficial terms for both parties involved.
- Conducted post-event evaluations to identify areas of improvement and implement necessary changes.
- Improved staff productivity by developing comprehensive training programs focused on skill development and time management techniques.
- Coordinated logistics for seamless event execution, including venue selection, setup, teardown, and transportation of materials.
- Enhanced client satisfaction by meticulously planning and executing high-quality catering events.
- Collaborated with sales teams to secure new business opportunities and increase revenue growth.
- Developed strong relationships with vendors, resulting in cost savings and reliable services.
- Achieved consistent on-time delivery of catering orders by implementing efficient scheduling systems.
- Addressed any client concerns promptly leading to positive feedback from satisfied clients.
- Streamlined event management processes for increased efficiency and improved customer experiences.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Handled escalated customer concerns with speed and knowledgeable support to achieve optimal satisfaction and maintain long-term loyalty.
SENIOR SALES EXECUTIVE
NEO+ GREEN SAVANA HOTEL BY ASTON
Sentul City, Bogor
08.2014 - 03.2015
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
ASSISTANT BANQUET SALES MANAGER
GRANDKEMANG HOTEL
South Jakarta, DKI Jakarta
10.2012 - 08.2014
- Established strong client relationships by providing exceptional customer service and tailored event solutions.
- Increased banquet sales by developing and implementing effective marketing strategies.
- Worked closely with operations team to ensure seamless execution of all banquet events from setup through teardown.
- Monitored industry trends to stay current on popular themes, décor styles, menu offerings, and other relevant factors affecting banquet sales success.
- Conducted site visits with prospective clients, showcasing venue features and outlining available services.
- Collaborated with culinary team to create enticing menus for various types of events, enhancing client satisfaction.
- Managed budgets for each event, ensuring profitability while maintaining high-quality standards.
- Conducted post-event evaluations to identify areas for improvement and implement necessary changes for future success.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
RESTAURANT SUPERVISOR
GRANDKEMANG HOTEL
South Jakarta, DKI Jakarta
03.2010 - 09.2012
- Handled guest complaints professionally, resolving issues to enhance overall satisfaction levels.
- Supervised staff to confirm that all food and beverage orders were promptly and accurately prepared.
- Improved customer satisfaction by ensuring consistent quality of food and service.
- Monitored health and safety standards to maintain a clean, safe working environment.
- Monitored staff performance, enforcing adherence to policies, procedures, regulations, health codes, license requirements and top service standards.
- Coordinated team members with focus on productivity, efficiency and enhancing customer experience.
- Reduced employee turnover by fostering a positive work culture and addressing staff concerns promptly.
- Collaborated with kitchen staff to develop new menu items that boosted sales revenue.
- Coordinated with kitchen employees and front of house personnel to consistently drive smooth operations.
- Organized implementation of new banners, displays, and menus.
MANAGEMENT TRAINEE CAPTAIN
CUPPA COFFEE
East Jakarta, DKI Jakarta
09.2009 - 02.2010
- Gained knowledge of company policies, protocols and processes.
- Strengthened leadership skills by overseeing projects and guiding team members towards successful outcomes.
- Used company reports to analyze sales, gross profit and inventory activities.
- Showcased strong organizational skills by effectively managing multiple projects and tasks simultaneously, meeting all deadlines, and maintaining a high level of performance under pressure.
- Improved management skills by participating in rigorous training programs and workshops.
- Assisted supervisors in setting clear goals, establishing priorities, and monitoring progress to ensure successful completion of tasks.
- Handled day-to-day customer or client questions via telephone or email.
- Enhanced team performance by implementing effective communication strategies within the group.
- Maintained high-quality standards in all aspects of work, ensuring customer satisfaction at every touchpoint within the business journey.
- Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
- Acted with integrity, honesty, and knowledge to promote culture of company.
- Assisted with onboarding of new employees by providing training and development resources.
SENIOR WAITRESS
FOUR POINTS BY SHERATON DOWNTOWN - DUBAI
Dubai, Dubai
07.2007 - 08.2008
- Managed food resources, memorized orders, and coordinated customer service.
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
- Monitored dining rooms for seating availability as well as service, safety, and well-being of guests.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Assigned work tasks and coordinated activities of dining room personnel to provide prompt and successful service to patrons.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Folded napkins and prepared silverware sets to provide adequate supply for host station.
- Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
WAITRESS
SHERATON BANDARA HOTEL
05.2004 - 04.2007
RECEPTION / HOST
YU KITCHEN AND BAR
06.2003 - 09.2003
Education
Business Travel And Tourism
LP31
Jakarta, JK 07.1998 - 09.1999
Skills
- Effective in English verbal and written expression
Event planning proficiency
Sales strategy implementation
Food safety compliance
Sales initiatives
Event coordination
Catering oversight
Interests
Reading
Timeline
SENIOR CATERING & SALES MANAGER
THE WESTIN JAKARTA
02.2022 - Current
CATERING & EVENTS MANAGER
DOUBLETREE BY HILTON JAKARTA DIPONEGORO
03.2015 - 02.2022
SENIOR SALES EXECUTIVE
NEO+ GREEN SAVANA HOTEL BY ASTON
08.2014 - 03.2015
ASSISTANT BANQUET SALES MANAGER
GRANDKEMANG HOTEL
10.2012 - 08.2014
RESTAURANT SUPERVISOR
GRANDKEMANG HOTEL
03.2010 - 09.2012
MANAGEMENT TRAINEE CAPTAIN
CUPPA COFFEE
09.2009 - 02.2010
SENIOR WAITRESS
FOUR POINTS BY SHERATON DOWNTOWN - DUBAI
07.2007 - 08.2008
WAITRESS
SHERATON BANDARA HOTEL
05.2004 - 04.2007
RECEPTION / HOST
YU KITCHEN AND BAR
06.2003 - 09.2003
Business Travel And Tourism
LP31
07.1998 - 09.1999
Similar Profiles
Arrif Akbar SidikArrif Akbar Sidik
Assistant Credit Manager at The Westin JakartaAssistant Credit Manager at The Westin Jakarta
ANDAR ARIANDIANDAR ARIANDI
Head Bartender at The Westin Hotel JakartaHead Bartender at The Westin Hotel Jakarta
Prem PareekPrem Pareek
Cluster Director of Finance at Marriott International – The Westin Gurgaon, New Delhi and The Westin Sohna Resort and SpaCluster Director of Finance at Marriott International – The Westin Gurgaon, New Delhi and The Westin Sohna Resort and Spa
Hasinah JusufHasinah Jusuf
Legal and Compliance Director, Country Chief L&C at PT Asuransi Allianz Life IndonesiaLegal and Compliance Director, Country Chief L&C at PT Asuransi Allianz Life Indonesia