FENNY FAJARWATI

Led End-to-End Core Channel Programs

• Directed channel programs for both Commercial and Distributor segments, covering quota deployment, program tracking, partner profiling, and rebate payment management.
• Streamlined program operations by aligning sales, finance, and operations teams to ensure smooth execution and compliance.
• Developed reporting frameworks and performance dashboards to track program effectiveness and partner contributions.
• Identified process gaps and implemented improvements to enhance efficiency, partner satisfaction, and ROI of channel initiatives.

Led End-to-End Channel Marketing Activities

• Designed, executed, and optimized channel marketing programs across Commercial and Distributor segments to drive partner engagement and revenue growth.
• Coordinated cross-functional teams (sales, operations, and finance) to align marketing initiatives with business objectives and partner needs.
• Developed data-driven insights through funnel analysis, sell-thru monitoring, and inventory tracking to refine channel strategies and close performance gaps.
• Created and implemented partner enablement initiatives, marketing campaigns, and promotional activities tailored to channel requirements.
• Monitored ROI and program effectiveness, preparing regular reports and recommendations for senior leadership.

• Driving demand for HP and their partners, building consistent, scalable and replicable processes to pilot channel marketing ROI, helping partners build better campaigns, aligning Market Development Funds (MDF) spend to PPS (Print & Personal System) strategic priorities, and making channel marketing a competitive weapon for HP.
• Handled over $1M of Marketing $ investments per annum for over 100 partners in different business groups.
• Drive demand generation for commercial partners on Printing & Personal computer product lines.
• Make channel marketing MDF $, a unique competitive advantage for the channel partners.
• Build scalable & consistent partner marketing campaigns aligned to strategic initiatives of the organization & gather measurable ROI for each invested $.
• Help Partner grow faster than the market and gain crucial market share point in SMB business.

Commercial Channel Funnel Consolidation & Forecast Analysis

• Consolidated and analyzed weekly, monthly, and quarterly funnel forecasts (BB, SMB, PLD) from multiple sources (PBM, iPBM, RTM).
• Conducted weekly forecast pre-reviews (F2F/virtual) with key stakeholders to validate and align funnel data.
• Performed E2E inventory monitoring, gap analysis (vs. aspire/commitment), and tracked pending ST.
• Collected and harmonized sell-thru estimates and forecasts from Distributors and RTMs across business segments (Consumer, Commercial, Enterprise), aligning with CSO format and BRM shipment data.
• Extracted ASPEN data via SAP BOSS to analyze sell-thru, sell-in, shipment, and WOI performance.
• Led cross-functional reviews with PBM, RTM, and WAM teams to ensure forecast accuracy.
• Designed customized reporting templates and dashboards to improve data visualization and stakeholder reporting.

CSO Assistant & Sales Operations Support

• Provided comprehensive administrative support to PBMs, including meeting coordination, travel arrangements, and EEM processing.
• Managed office systems, schedules, calendars, and maintained organized filing systems and databases.
• Handled incoming correspondence and ensured efficient document and information management.
• Supported data preparation and validation routines to facilitate reporting on clinical metrics and cost insights.
• Configured products in Eazy Config, generated SmartQuotes for partners, and managed special pricing requests with the SQ team and Bid Desk for SMB projects.
• Prepared official partner communications, including supporting and partner letters, and tracked submissions to LRS.

• Perform raw data analysis in support of ad-hoc and standing customer requests.
• Work closely with partners and identify data related problems and solve it.
• Ensuring high quality data is collected and integrity of the data.
• Processing data and delivery the results in reports to customer specification file format or system in timeliness.
• Prepare daily or weekly tracker monitoring report to customer.
• Assist in grouping which assign by HP and reporting to HP grouping lead.

• Work on the shifting hour (morning, noon, midnight)
• Responsible to input transaction record on ECU application
• Responsible for monitoring data trends on Bloomberg and Reuters
• Responsible for confirming each transaction and the in / out rate for customers on each branch
• Responsible for controlling and monitoring customer’s account on each branches
• Responsible for receiving / withdrawal on some special accounts
• Responsible for compiling daily report for each branches rate
• Responsible for distributing daily reports using FTP application and Emails to all branches
• Responsible for compiling monthly report for each branches rate.