MS Office
Ferdinand Yan
Senior Product Manager
Jakarta,Jakarta
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
Languages
2
2
Certifications
8
8
years of post-secondary education
17
17
years of professional experience
Work History
Senior Technical Product Manager
PT. Kotaminyak Internusa
Jakarta, DKI Jakarta
07.2010 - 04.2020
- Coordination and management of Technical Staffs.
- Set plan to help Marketing Staff achieve their target.
- Responsible for Tech Department Profit & Loss.
- Manage the operation of Technical department.
- Maintain relationship Partners and conduct meeting.
- Coordination and management of all product engineers under the division of electrical.
- Set marketing plan to help Sales Executives achieve their target.
- Responsible for the market in Indonesia.
- Maintain relationship with Master Dealer and Dealers in Indonesia.
- Maintain Master Dealer and Dealers.
- Set promotion plan through seminar, exhibition and advertising.
- Manage and control own team in order to achieve sales target.
- Presented category insights and new item recommendations to major retailers and led teams in developing marketing, pricing, product and sales strategies.
- Met all deadlines, exceeding expectations and effectively rolling out campaign.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Executed optimal sales strategies to achieve commercial goals for major oil and gas in Indonesia area especially Balikpapan and Pekanbaru provinces.
- Generated over US$ 5 million in [Product or Service] sales and distribution.
- Drove marketing efforts by orchestrating seminar and exhibition advertising campaigns.
- Provided research and development on electrical products to showcase benefits and retain customers.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Consulted with sales and other products departments to manage marketing initiatives promoting.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Created printed marketing materials designed to drive campaigns.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Product Marketing Engineer /Project Coordinator
PHOENIX CONTACT PTE. LTD
Jakarta, DKI Jakarta
01.2007 - 07.2010
- Tested completed projects for functionality and implemented changes to production methods to rectify issues in final products.
- Drove continuous improvement culture in engineering to provide clear product design standards, improve manufacturability through enhanced documentation, and reduce engineering cycle time.
- Drafted clear technical documentation, detailing product design specifications.
- Directed, mentored and monitored support engineers and personnel for improved deployment and operations within distributors.
- Communicate and manage distributors, vendors and key suppliers to select project materials and meet customer needs.
- Provided clear and timely technical data required for design and specification of product.
- Prepared complete and accurate design documentation for products.
- Collaborated with distributor to identify and manage project deliverables for customer orders within oil and gas, process and telecommunication industry.
- Recommended solutions, built custom proposals, prepared supporting information and delivered presentations to boost sales.
- Consulted with marketing department in Germany and Singapore about product upgrades and failures in service and discussed methods for remediation.
- Documented and updated build, quality and performance records.
- Identified new ideas, products and/or features that improved customer satisfaction, reduced costs and kept product line in forefront of industry.
Technical Sales Engineer
PT. Citra Data Purna Kharisma (ATPM Motorola Two-way Radios)
Jakarta, DKI Jakarta
01.2005 - 04.2007
- Market the product of multi dimensional business industries.
- Set marketing plan to achieve sales target.
- Responsible for the market in Indonesia country specifically in Java Provinces.
- Maintain relationship with Business Partners and existing clients in Indonesia.
- Set promotion plan through seminar, several exhibitions and advertising.
- Represented Director in several principal occasions.
- Follow up prospects in key accounts.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with director.
- Contributes to sales engineering effectiveness by identifying short-term and long-range issues and recommending courses of action.
- Delivered technical sales presentations to prospects and presented benefits and value of products.
- Recommended changes, improvements or enhancements in products to product development team based on customer feedback.
- Designed and delivered product training for clients.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
- Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
IT Technical Support Specialist
PT. Logikreasi Informatika (ATPM Acer Indonesia)
Jakarta, DKI Jakarta
08.2003 - 12.2004
- Built and provided basic end-user troubleshooting and desktop support on Windows, Linux and Mac systems.
- Provided Tier 1 IT support to non-technical internal users through desk side support services.
- Removed malware, ransomware and other threats from laptops and desktop systems.
- Assessed system hardware and software and suggested modifications to reduce lag time and improve overall speed.
- Provided documentation on start-up, shut down and first-level troubleshooting of technical processes to support desk staff.
- Installed security applications and devices and suggested additional security measures.
- Configured hardware, devices and software to set up work stations for employees.
- Developed and tested new product offerings prior to release to assist development team in bug identification.
- Performed tests of functionality, security and performance of different workstations and devices.
Education
Bachelor of Arts - Business Information Technology
INTI College
Subang Jaya Malaysia 01.2000 - 01.2002
SMU IPA
Senior High School, SMU Budi Murni 1
Medan 01.1997 - 01.2000
SMP
Junior High School Budi Murni
Medan 01.1994 - 01.1997
Skills
Campaign management
Marketing and advertising
Staff Management
Corporate Communications
Budgeting and Allocation
Client communication
Brand development
Product development
Strategic Planning
Computer skills
Leadership
Organization and Time management
Accomplishments
- Training “Microsoft System Builder”, For Equipment on Selling OEM products”, on 4th of September 2003, Jakarta.
- Workshop “Effective Public Speaking”, on 28th of July 2004, Jakarta.
- Training “Product Training Course Basic for O & G Industry”, on 01 to 05 October 2007, Singapore.
- Phoenix Contact Advance product Training 2008”, on June 2008, Germany.
- SPE Seminar and Workshop Oil and Gas 2011-2013, Jakarta.
- CMP “Cable Gland Training” 2012 Jakarta.
- Solar Cell Basic Training Jakarta 2016.
- ERICO Basic and Advance Training 2012 – 2016 Singapore / Bangkok / Solon US.
- Advanced Training Petir di PLN oleh Prof.
- Zoro dari ITB.
Affiliations
- Association of Information Technology Professionals
- Project Management Institute
- Institut Teknik Bandung
Software
Adobe PDF, Corel & Photoshop
Visual Basic
Autocad
Certification
ERICO Product Training, 2012 - 2018
Interests
Golf
Gundam
European Soccer
Golf and Gundam
Both Golf and Gundam is something you will do comfortably during quarantine and non-quarantine time.
It is a very addictive activities for me.
Timeline
Senior Technical Product Manager
PT. Kotaminyak Internusa
07.2010 - 04.2020
Product Marketing Engineer /Project Coordinator
PHOENIX CONTACT PTE. LTD
01.2007 - 07.2010
Technical Sales Engineer
PT. Citra Data Purna Kharisma (ATPM Motorola Two-way Radios)
01.2005 - 04.2007
IT Technical Support Specialist
PT. Logikreasi Informatika (ATPM Acer Indonesia)
08.2003 - 12.2004
Bachelor of Arts - Business Information Technology
INTI College
01.2000 - 01.2002
SMU IPA
Senior High School, SMU Budi Murni 1
01.1997 - 01.2000
SMP
Junior High School Budi Murni
01.1994 - 01.1997